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55+ New Workshops and Braindates for 2023 SaaStr Annual

SaaStr

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

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GTM 91: Transforming Customer Intelligence, Leading a Company Before Managing a Team and Finding a Rockstar Co-Founder with Linda Lian

Sales Hacker

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue.

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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. It provides a seamless expansion path as customers get hooked on a product.

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Navigating Choppy SaaS Waters

Chart Mogul

B2B is in a similar bind — a conservative spending approach and a tougher financing environment will affect SaaS spending as well, meaning that we might see things get worse before they get better. You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight.

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SaaStr Podcasts for the Week with Outreach and OverView — December 20, 2019

SaaStr

And PTC is sort of the source of some of the greatest sales minds of this age as, at least in B2B SaaS. If I were to try to sell to AT&T, who is a customer now, or to AWS, who’s a customer now, they actually walked me out the door of AWS. Take your product, sell it. So one is more relevant than the other.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

CEO of Bizzit, Head of the B2B~ers Community. Amazon Web Services (AWS). B2B Sales Growth Strategist. Head of Commercial Sales Marketing, NA. Senior Director, Product Marketing. Senior Manager, Market Development – Canada. Account Executive. Sondra Roberts. Account Executive. Career Step.

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When and How to Build Second Products

Casey Accidental

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. B2B requires suite expansion.

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