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Doubling Down: Peter Specht, Partner at Creandum

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. This was precisely my experience upon meeting Toni and Carlos, the founders of Embat, in an area we’ve extensively have been exploring: treasury management and payment automation.

Payments 213
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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

One of the holy grails of SMB software is, how are you going to acquire customers? One of the criticisms of SMB software is that each customer can only provide so much revenue. BILL started much heavier on subscription, but has really leaned into payments over the last several years. Now we’re over a billion dollars.

Payments 108
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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Nico: Exactly.

Scale 162
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How To Optimize Your Landing Page For Better PPC

Unbounce

Aside from the above or below search results on Google search, through the Google Search Network , your ads can appear beside, above, or below search results on Google Play, the Shopping tab, Google Images, Google Maps, and the Maps app. On average, 52% of B2B PPC ads point to their homepage instead of a landing page. Well done, Facet.

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How to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)

SaaStr

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

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What Is a Good Free Trial Conversion Rate in SaaS?

User Pilot

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Evaluating PMF. Segment analysis.

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5 Things to Know About Running a Capital Efficient Software Company

SaaSX

For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. Ah…you know there can’t be a B2B software article that doesn’t mention churn, right? Payment Terms. Churn Rate.