Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)
SaaStr
JANUARY 14, 2020
We all know and could name several successful B2C and B2B companies. Should I sell a $20,000 engagement for a one week training course in a classroom or should I try to sell individual subscriptions to individuals around the world for only $100 a month, which was our initial starting price point, and we knew we had to burn the boats.
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