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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. Should I sell a $20,000 engagement for a one week training course in a classroom or should I try to sell individual subscriptions to individuals around the world for only $100 a month, which was our initial starting price point, and we knew we had to burn the boats.

B2B 133
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118
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Bridging Silos: What is the Critical Role of Seamless Integration in Agile Monetization

Blulogix

As companies delve deeper into subscription models and agile monetization platforms , the necessity of integrating disparate processes—from sales and marketing to finance and customer support—becomes unmistakably clear.

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How to Foster a Culture of Growth: Cultivating a Monetization Mindset Across the Organization

Blulogix

Strategies for Cultivating a Monetization Mindset Leadership Endorsement: Cultivation begins at the top. Leadership must not only endorse but also actively promote the monetization mindset as a core organizational value.

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Why B2B is finally investing in brand

Chart Mogul

So what does it take to build a standout B2B brand in 2018? These recent subtle shifts in approach to B2B branding have snowballed into a full scale rethink of what it means to produce and sell B2B software. I’m calling it now: 2018 is the year when B2B SaaS breaks out of its consumerization shackles.

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Say hello to your Subscription Stimulus Package

ProfitWell

Today, a look inside our newly launched Subscription Stimulus Package (it's all for you). Listen wherever you get podcasts: Top B2B SaaS news. Your Subscription Stimulus Package has arrived. Which is why we're incredibly proud to announce that we've launched the Subscription Stimulus Package with 20+ other partners.

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Shifting to the Next Gear: Proven Strategies to Accelerate Growth With Intercom

SaaStr

Determined to understand the disconnect, Peacock began watching customer behavior more closely and realized that customers spent lots of time reconciling bills and invoices on the Quickbooks platform. But then something puzzling happened: Hardly anybody used it. Says Peacock, “We talked about this being the age of the customer.

Strategy 205