Buffer Resources

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. of its US user base to be exact.

B2B 87

B2B Social Media Entertainment Company Culture 87

Buffer Resources

MARCH 14, 2024

Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.  Playing into Internet trends Internet phenomena like trends and memes can be difficult to balance, especially for B2B companies.

B2B 107

B2B Social Media Entertainment Trends 107

CloseSaaS

FEBRUARY 25, 2022

Learn how to use social media automation workflows to optimize your social media presence by automating your content publication, engagement, analysis, and management.

Social Media 52

Social Media B2B Engagement Management 52

Neil Patel

JULY 9, 2019

How much are 100 social media followers really worth? Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. Of the 483 companies, 159 of them were in the B2B space and 324 were B2C companies. Why you may ask?

Social Media 111

Social Media Scale B2C Engagement 111

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 113

B2B Technical Advisors SaaS Payments Underperforming Technical Team 113

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. It attracts people (who’d otherwise be strangers) to become your customers.

B2B 105

B2B Development Team Review Software Review Marketing 105

Blulogix

MARCH 21, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Elevating Customer Retention in B2B Subscriptions For B2B subscriptions, customer retention is a pivotal factor underpinning the long-term success and sustainability of businesses.

B2B 52

B2B Subscription Payment Features Retention 52

Payrix

APRIL 17, 2024

We make it easier for B2B platforms to create and own the most frictionless payments experience for their merchants. To help get your creative ideas flowing, we have shared Payrix’s value prop below as an example. Payrix is an Embedded Payments solution that empowers software companies to create stickier and more profitable platforms.

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

B2B 99

B2B Social Media Market Research Customer Success 99

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. Still not sold on the buying power of social media? What is social selling? What is social selling?

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

Blulogix

FEBRUARY 19, 2024

Creating a Monetization Framework For Your Business View the Whitepaper Understanding the Core of Customer Engagement and Retention At its heart, customer engagement is about creating meaningful interactions with your subscribers, ensuring they find continuous value in your service.

Retention 52

Retention Engagement Strategy AI Search 52

Predictable Revenue

SEPTEMBER 4, 2019

Tips on how to write sales emails, social media, and other B2B marketing content that'll keep your customers engaged. The post 8 Tips For Writing Sales Texts For B2B Marketing appeared first on Predictable Revenue.

B2B 138

B2B Social Media Marketing Sales 138

User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 104

B2B SaaS User Experience Retention 104

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

SaaStr

JANUARY 9, 2023

The state of B2B SaaS. We discovered this by first analyzing the changes in the B2B SaaS industry, which stemmed from generational shifts in the following areas: B2B ecosystem. Two decades ago, B2B companies relied on a central figure in the entire company calling the shots on budget and software to invest in.

Social Media 194

Social Media B2C Marketing B2B 194

Neil Patel

JULY 15, 2021

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Get More Engagement. Why Should You Create a Facebook Contest?

Engagement 132

Engagement Social Media Branding B2C 132

Buffer Resources

FEBRUARY 14, 2024

  Each Tuesday, listeners can expect a mix of the latest social media news and engaging discussions with industry leaders to provide inspiration and practical advice. This podcast features conversations with thinkers and innovators shaping the social media landscape.

Social Media 95

Social Media Entertainment Entrepreneurship Interviewing 95

SaaStr

AUGUST 19, 2023

In this session, Jason Lemkin, Founder at SaaStr, and Lloyed Lobo, Cofounder at Traction discuss the journey behind creating the world’s largest community for SaaS and Business software, where hundreds of thousands across the globe actively engage through mega conferences, events, meetups, podcasts, blogs, social media, and more.

Software 187

Software Business Social Media Government 187

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. It’s especially important to engage executives and stakeholders to ensure retention. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients.

Engagement 76

Engagement Technical Review Software Review Enterprise 76

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Sales B2C Trends 90

Buffer Resources

MARCH 21, 2024

During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.  Organic search and social media referrals have diminishing returns over time, so finding new traffic sources is crucial.

Social Media 107

Social Media Engagement Branding Construction 107

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

Payment Methods 147

Payment Methods B2B Outsourcing Services Payment Services 147

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user. Caught your interest?

B2C 118

B2C B2B Scale Strategy 118

SaaStr

JANUARY 29, 2022

Far more folks find our content on social media than directly from our blog. And our events are a massive source of content and engagement, both IRL ( Annual , Europa , etc), and since Covid, almost 100,000 have attended our digital events. Social media recycling engines aren’t what they once were.

Social Media 226

Social Media AI Search Scaling AI 226

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

B2B 97

B2B Underperforming Technical Team B2C Scale 97

Buffer Resources

FEBRUARY 22, 2024

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Engage with their content first If the person you want to connect with is actively creating content on a social media platform, be sure to engage thoughtfully with their work first.

Social Media 108

Social Media Underperforming Technical Team Engagement B2B 108

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. Social media.

B2B 91

B2B Customer Success Technical Review B2C 91

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 141

B2B B2C Mobile Transportation 141

Totango

MAY 17, 2022

Wondering what is the best CRM for B2B sales? We’ll walk you through what customer relationship management B2B software is, what its benefits are, and a list of the top CRM companies, including the outstanding features and best uses for each. Use this guide to help you find the best B2B CRM for your business.

Payment Methods 79

Payment Methods B2B Payment Solutions Payments 79

Buffer Resources

FEBRUARY 28, 2024

Categories you might fall into as a creator Creators can generally be categorized based on their cumulative follower count and influence level across their social media platforms. Nano-influencers are creators with a smaller but highly engaged audience, typically fewer than 10,000 followers.

Pricing 96

Pricing Social Media Consulting Branding 96

Neil Patel

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 76

Social Media B2C Branding Engineering 76

Sales Hacker

APRIL 9, 2020

Clearly, they don’t have a solid LinkedIn engagement strategy. In just 2 weeks, we implemented an integrated content and audience development strategy that led to a 20% increase in audience growth and an 86% increase in engagement for our client. How to Get More Buyer Engagement on LinkedIn. Audience Development and Engagement.

Engagement 79

Engagement Social Media Leadership Technical Review 79

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. A Different Way to Approach Enterprise Leads .

Enterprise 228

Enterprise Scale B2C SaaS 228

Sales Hacker

JANUARY 19, 2024

Systemize growth Growing your audience systematically can increase engagement and visibility. Strategies for achieving this include: Connect with people who engage with your content, particularly those in your ICP – use a friendly and non-salesy approach in your connection requests, thanking them for engaging with your posts.

Scale 93

Scale Social Media AI Engagement 93

Chaotic Flow

OCTOBER 9, 2012

Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation.

B2B 104

B2B Social Media Business B2C 104