Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. 05:46) The power of owned media in B2B marketing. (17:51)

Marketing 87

Marketing Forecasting B2B Acquisition 87

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

GetUplift

MAY 20, 2020

How do I get high-quality B2B leads? In the 10 years I’ve worked in B2B, I’ve been asked this again. According to this BrightTALK report, 53% of marketers claimed that half their budget went straight to lead gen. We were following the marketing “gospel.”. Set up engaging email marketing funnels. Tiny start-ups.

Scale 95

Scale B2B Sales Funnel Content Marketing 95

Chart Mogul

APRIL 3, 2018

So what does it take to build a standout B2B brand in 2018? These recent subtle shifts in approach to B2B branding have snowballed into a full scale rethink of what it means to produce and sell B2B software. I’m calling it now: 2018 is the year when B2B SaaS breaks out of its consumerization shackles.

Branding 97

Branding B2B Investment User Experience 97

ProfitWell

FEBRUARY 28, 2020

Otherwise, you’ll struggle to make your brand stand out in the B2B SaaS market, in an especially crowded space. There’s a lot of chatter on the Internet about how to leverage various channels for B2B lead generation. What is B2B lead generation? B2B lead generation is essentially customer acquisition.

Scale 54

Scale B2B Strategy Social Media 54

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. For even more predictability, you can sell subscriptions to your services. A growing productized service offering is content creation.

Scale 141

Scale Payment Features Consulting Pricing 141

SaaStr

JANUARY 7, 2021

These 25 episodes dive into extremely important topics including how to build a B2B revenue model engineered for rapid growth, how to take care of your team in times of turmoil, and more. SaaStr 309: David Skok on The 9 Stage Model To Get A B2B Company To Get Repeatable, Scalable & Profitable Growth.

Scale 236

Scale Sales Hiring Scaling B2B 236

Aaron Beashel

MARCH 9, 2018

In this post, I’ll outline what a Go To Market model is, what the different elements of a model are, and how to define the right one for your business. What is a Go To Market model? In the case of a B2B SaaS company, your Go To Market model outlines the way in which you acquire customers. Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

Chaotic Flow

OCTOBER 9, 2012

Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Not so in B2B.

B2B 104

B2B Social Media Business B2C 104

User Pilot

JULY 20, 2023

Best AI writing tools for the content creation process Content marketers spend most of their time coming up with content ideas, honing their writing skills, and creating articles in multiple languages to maximize their reach. Surfer comes in three primary paid subscriptions: Essential, Advanced, and Max.

Artificial Intelligence 93

Artificial Intelligence AI Search AI Software Review 93

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Marketing. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. AB Testing. Base Salary. BASHO Email.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

ProfitWell

APRIL 6, 2020

Today, content is royalty. We’re looking at content marketing with a close eye—because it shouldn’t take a pandemic to get you on board with this growth strategy. We’re also washing away our worries with Soapbox, Wistia’s solution to better video marketing. Listen wherever you get podcasts: Top B2B SaaS news.

Growth Hacking 59

Growth Hacking Content Marketing B2B Education 59

User Pilot

JUNE 10, 2019

FreshBooks is an invoicing and accounting solution for small businesses. It’s not easy to switch to a new invoicing and accounting tool. For Freemium products especially, getting users to upgrade to a higher level subscription is essential. Your content marketing. Social media marketers will make cool product GIFs.

Growth Marketing 140

Growth Marketing Marketing Scale Payment Features 140

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

JUNE 23, 2020

Lesson #2: SEO & Content Production. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Lesson #3: Content Promotion.

Marketing 145

Marketing Social Media B2C Scale 145

ProfitWell

MAY 11, 2020

Daily updates of the index can be found in your subscriber newsletter each day, so be sure to check back to see what’s up in the B2B SaaS market—for better informed decisions on market spend, sales forecasting, and growth choices. Now, what's happening in B2B SaaS news? Marketers: you should be Type C.

Scale 52

Scale Content Marketing Subscription Payment Features 52

ProfitWell

MAY 21, 2020

Today on the show, content creation breeds growth. Plus, lots of launches happening this week as B2B SaaS forges ahead. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 Content marketers have to stop thinking like content people.". The data tells all. 7 day +1.12% | ??

B2B 52

B2B Content Marketing Subscription Payment Features 52

SaaStock

FEBRUARY 14, 2019

In the past months, he has offered a pricing teardown to every subscription business you can think of, from Spotify and Netflix to NYTimes and Match.com.Patrick’s professional experience is diverse and curious: his first job was at the U.S. Eduardo Müller, Founder & CEO, B2B Stack. and Brazil with process optimization.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

User Pilot

MARCH 15, 2022

Sales-led go to market strategy. For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. Choosing the appropriate pricing strategy for your SaaS business is one of the important parts of your go-to-market strategy.

Strategy 91

Strategy Marketing SaaS Customer Lifetime Value 91

Intercom, Inc.

NOVEMBER 23, 2022

This time around, we’ve sat down to chat about the good, the bad and the ugly of selling your company, applying first principles to subscription growth, and creating content for your audience, not search engines. For example, how we think about a subscription business’s growth. Take subscription growth.

Acquisition 118

Acquisition Payments Payment Methods Scale 118

SaaStr

AUGUST 19, 2022

But maybe in SaaS and B2B things are pretty good. And look, what happens with almost every B2B startup is your initial little micro… The way you get to your initial group of customers, how you acquire them, plateaus. Everything at marketing plateaus. One, content marketing and optimizing SEO. Trey: Yeah.

Scale 202

Scale Sales Hiring Scaling VP of Engineering 202

Neil Patel

MARCH 2, 2021

Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. It’s most suited for SMBs offering financial or subscription-based products, like home insurance or gym memberships.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

SaaSHolic

FEBRUARY 23, 2022

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Steli Efti Founder and CEO of Close.io , Steli is a well-known reference for startups and B2B sales and prides himself on being a hustler.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. So, thanks man.

Scale 230

Scale Outsourcing Services Sales Hiring VP of Engineering 230

SaaSHolic

FEBRUARY 6, 2023

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Steli Efti Founder and CEO of Close.io , Steli is a well-known reference for startups and B2B sales and prides himself on being a hustler.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

ProfitWell

FEBRUARY 10, 2020

And finally, tips for those looking to dip into the subscription ecommerce space. Your top subscription news. Redefining content in an age of growth. A question we hear time and time again: What is the role of content in growth? Why else would we start an entire network dedicated to the subscription space? :).

Interviewing 40

Interviewing Subscription Payment Features Content Marketing 40

Baremetrics

JANUARY 3, 2022

B2B Marketing Exchange Experience Date: February Location: Virtual Price: Starting at $249 4. Adobe Summit Date: April Location: Virtual Price: Free If you work in marketing and content management for a SaaS company, this is a great way to learn how to add a bit more beauty to your copy. February 1.

SaaS 98

SaaS Payment Methods Payment Solutions Payments 98

How To Buy Saas

DECEMBER 17, 2021

Pros Calendar functionality Easy to use Ability to handle all social media posts effectively Saves time Content can be organized into multiple sections Cons Manual posting is difficult Customer support is inadequate. SUBSCRIPTION PLAN MONTHLY PLAN PROFESSIONAL $30/Month SMALL TEAM $50/Month STUDIO $100/Month AGENCY $150/Month.

Social Media 52

Social Media Management Marketing Software Review 52

ProfitWell

APRIL 14, 2020

Listen wherever you get podcasts: Top B2B SaaS news. We found your crash course in content. Before launching your brand’s podcast, marketing master Jay Acunzo urges you to ask yourself: Can it be anyone’s favorite show? Salesflare is a “ simple yet powerful CRM for small businesses selling B2B.” Click here to sign up.

Social Media 52

Social Media B2B Subscription Payment Features 52

GetUplift

NOVEMBER 29, 2021

Sure, everyone’s doing content marketing. Heck, even the latest stats show that 82% of marketers are actively using content marketing in 2021 (up 70% from the last year) globally as part of their content marketing strategies. A good content marketing strategy has long-term payoff. .

Social Media 103

Social Media Interviewing Sales Hiring Content Marketing 103

Buffer Resources

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.

Technical Advisors 101

Technical Advisors Social Media AI Search Engagement 101

Hitenism

JANUARY 16, 2017

The game is to find a lever into the market that you can use to snatch attention from the competition. Giving your software away for free is often the best marketing solution for winning attention. We often associate SaaS with the standard 30-day trial feeding into a recurring subscription. Innovate on the Business Model.

Scale 147

Scale Venture Capital SaaS Headcount 147

Sales Hacker

NOVEMBER 16, 2021

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. It combines B2B data, data outsourcing, and robotic process automation, to increase qualified leads exponentially. Use prospect search filters.

Scale 108

Scale Outsourcing Services AI Search Machine Learning 108

How To Buy Saas

JULY 19, 2022

Most contemporary businesses today work on the cloud, and they are investing heavily in SaaS subscription management softwares. Once you find the answers to the above questions, you must also consider if your business is ready to take a leap of faith from conventional to a SaaS subscription management platform? So, let’s get started.

Scale 52

Scale Management Social Media Software Review 52

ProfitWell

SEPTEMBER 25, 2019

The thing is, podcasts and video cost money and take a bit of a financial leap of faith, not unlike the content marketing leap of faith made over a decade ago. To see if podcast and video marketing are worth the investment, we took a look at the data from 2.4 thousand subscription companies.

Marketing 45

Marketing B2C Acquisition Content Marketing 45

ProfitWell

AUGUST 10, 2020

Previously, our DTC index tracked the data for B2C, media, and subscription ecommerce companies. Now, the dataset is more narrowed down, only representing media and subscription ecommerce companies. He broke these brands down by the different content channels (like YouTube, podcasts, blogging, etc) that helped skyrocket their success.

Pricing 52

Pricing B2C Subscription Payment Features 52