Neil Patel

MARCH 2, 2021

Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. From collecting reviews to engaging with consumers, ConsumerAffairs helps you manage all your customer service needs.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

ProfitWell

APRIL 14, 2020

Listen wherever you get podcasts: Top B2B SaaS news. We found your crash course in content. Before launching your brand’s podcast, marketing master Jay Acunzo urges you to ask yourself: Can it be anyone’s favorite show? Salesflare is a “ simple yet powerful CRM for small businesses selling B2B.” Click here to sign up.

Social Media 52

Social Media B2B Subscription Payment Features 52

SaaStr

MARCH 20, 2020

At LinkedIn I started out on the prosumer subscription side of the business and then eventually I switched over to the consumer side, which is more about the LinkedIn feed and video and SlideShare and kind of managed PMMs that were driving all of these features that contributed to the daily engagement metrics of LinkedIn.

SMB 179

SMB Scale Startup Marketplace as a Service 179

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. Engagement: Earn customers’ trust in a fraction of the time.

Marketing 69

Marketing Social Media B2B Onboarding 69

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. Engagement: Earn customers’ trust in a fraction of the time.

Marketing 52

Marketing Social Media B2B Onboarding 52

SaaStr

JUNE 4, 2019

Here’s a little bit of my marketing experience, but I need to back up a little bit and go off slide to tell you about my pre-marketing experience. I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. So, they’re a B2B piece.

Sales Recruiting 164

Sales Recruiting Scale Underperforming Technical Team Pricing 164

Chart Mogul

DECEMBER 19, 2017

How we measure content at ChartMogul saw us share our philosophy towards content marketing at ChartMogul, particularly how we measure the success of content. I revisited my original 2015 analysis of SaaS pricing pages with the post B2B SaaS pricing pages in 2017: Lessons from 100+ top businesses.

Payments 58

Payments SaaS Payments Payment Solutions Scale 58

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 91

B2B Marketing Sales Hiring Social Media 91

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Social Media Scale 114

ProfitWell

FEBRUARY 28, 2020

Otherwise, you’ll struggle to make your brand stand out in the B2B SaaS market, in an especially crowded space. There’s a lot of chatter on the Internet about how to leverage various channels for B2B lead generation. What is B2B lead generation? B2B lead generation is essentially customer acquisition.

Scale 54

Scale B2B Strategy Social Media 54

Chart Mogul

APRIL 3, 2018

So what does it take to build a standout B2B brand in 2018? These recent subtle shifts in approach to B2B branding have snowballed into a full scale rethink of what it means to produce and sell B2B software. I’m calling it now: 2018 is the year when B2B SaaS breaks out of its consumerization shackles.

Branding 97

Branding B2B Investment User Experience 97

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Marketing. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. AB Testing. Base Salary. BASHO Email.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

Sales Hacker

DECEMBER 21, 2020

Tips for B2B Lead Generation. Strategize your marketing efforts. When you’re trying to create a marketing plan or a successful sales campaign , your audience must be your main focus. Finding out what makes them tick is the one thing that will help you reach and exceed your B2B lead generation goals. Do some planning.

Scale 104

Scale B2B Social Media Content Marketing 104

User Pilot

MARCH 18, 2021

Conversion Copywriter to B2B and SaaS. Marketing needs to make sure the things they’re promising aligns with reality. Marketing gets to be the company’s mouthpiece, which means they get to set expectations for how the rest of the relationship will go. Which will help reduce churn and increase retention.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Chart Mogul

MARCH 14, 2019

Steph Knapp discusses how you can identify and use weaknesses to optimize your overall onboarding and customer engagement strategy. Steph Knapp is a SaaS copywriter and content marketer. Churn is a natural part of subscription businesses, but it’s everyone’s goal to make it as low as possible.

Churn 65

Churn Onboarding Engagement Strategy 65

SmartKarrot

AUGUST 29, 2022

Even Netflix, the world’s most popular subscription-based video streaming service, would tell you that it is not their investment in SEO that keeps them thriving — but their massive library of videos and original programming. Create a great marketing strategy. Netflix does not rely on salespeople to sell its products.

SaaS Payments 10

SaaS Payments Payment Services Scale Business 10

SmartKarrot

APRIL 13, 2020

SaaS businesses are organizations that provide subscription-based software applications that are centrally hosted on their servers over the internet. Instead of buying and installing the infrastructure, customers can simply bear the subscription costs of the functionalities they use. Source: Byteant , December 2019.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

Unbounce

MAY 24, 2021

Understanding where your audience is online and how they engage with your content is critical to setting yourself up for success. Remember when we said, “Understanding where your audience is online and how they engage with your content is critical to setting yourself up for success” ? Paid social ads. That’s the tweet.

Social Media 145

Social Media Advertising Construction Content Marketing 145

User Pilot

JULY 20, 2023

AI tools can help you with content creation, image generation, localization, SaaS marketing, email automation, and data analysis. Best AI writing tools for the content creation process: Userpilot’s onboarding AI writing assistant: use AI to generate engaging content for your in-app messaging prompts (modals, tooltips, etc.).

Artificial Intelligence 94

Artificial Intelligence AI Search AI Software Review 94

Incredo

DECEMBER 12, 2019

#5 Show that your business exists to serve people and their voice matters Companies, marketing, and business, in general, are becoming even more humancentric. Marketing team uses feedback to tailor communications based on customers’ needs and experiences.

Software Review 37

Software Review Systems Review Software Social Media 37

SaaStr

AUGUST 19, 2022

But maybe in SaaS and B2B things are pretty good. And look, what happens with almost every B2B startup is your initial little micro… The way you get to your initial group of customers, how you acquire them, plateaus. Everything at marketing plateaus. One, content marketing and optimizing SEO. Trey: Yeah.

Scale 202

Scale Sales Hiring Scaling VP of Engineering 202

Sales Hacker

NOVEMBER 16, 2021

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. It combines B2B data, data outsourcing, and robotic process automation, to increase qualified leads exponentially. Use prospect search filters.

Scale 108

Scale Outsourcing Services AI Search Machine Learning 108

SaaStock

FEBRUARY 14, 2019

Some of his first professional positions were Engagement Manager at McKinsey, as well as a management consultant at Value Partners. Eduardo Müller, Founder & CEO, B2B Stack. in 2016, he co-founded Vendas B2B Summit, the largest Brazilian B2B sales online event. and Brazil with process optimization.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

How To Buy Saas

DECEMBER 17, 2021

Pros Calendar functionality Easy to use Ability to handle all social media posts effectively Saves time Content can be organized into multiple sections Cons Manual posting is difficult Customer support is inadequate. SUBSCRIPTION PLAN MONTHLY PLAN PROFESSIONAL $30/Month SMALL TEAM $50/Month STUDIO $100/Month AGENCY $150/Month.

Social Media 52

Social Media Management Marketing Software Review 52

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. Use Interactive Content to Offer Personalized Solutions. According to Kapost, interactive content generates twice as many conversions as passive content.

Scale 111

Scale Marketing SaaS Sales Funnel 111

SmartKarrot

NOVEMBER 2, 2020

Customer retention in the case of our company is majorly reducing refunds and increasing subscriptions could reflect customer retention.”. Hung Nguyen, Content Marketing Manager , Smallpdf. Hung Nguyen leads content marketing efforts for Smallpdf , an innovative document management platform, based in Switzerland.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

Neil Patel

AUGUST 18, 2021

Skilled freelance bloggers are increasingly needed as B2B and B2C companies recognize content is the ultimate tool for attracting leads and nurturing a loyal audience. Data from Content Marketing Institute found that 21 percent of B2C brands spend more than $100,00 a year on content in 2020, and many are increasing their spending.

Scale 145

Scale Outsourcing Services Merchant Services Social Media 145

Incredo

JANUARY 7, 2020

Find some of them below: How to Effectively Generate B2B SaaS Leads 7 Core Principles of SaaS Lead Generation That Can’t Be Ignored 30 Greatest Lead Generation Tips, Tricks, & Ideas (FREE DOWNLOAD) If you already have your lead base and need to work on nurturing them, let’s move straight to the point. Keep selling for the later.

Strategy 162

Strategy SaaS Software Review Education 162

SaaSHolic

FEBRUARY 23, 2022

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Steli Efti Founder and CEO of Close.io , Steli is a well-known reference for startups and B2B sales and prides himself on being a hustler.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaSHolic

FEBRUARY 6, 2023

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Steli Efti Founder and CEO of Close.io , Steli is a well-known reference for startups and B2B sales and prides himself on being a hustler.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

Incredo

NOVEMBER 1, 2019

If you have decided to be more economical with your marketing as well, a viral message or an outstanding content marketing campaign can help you a great deal. Focus: B2B Enterprise Sales. Transactional. By definition, this includes a number of things, all equally important for making this model work.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Neil Patel

MARCH 28, 2023

Going back to our B2B example, let’s say we’re trying to target self-employed accountants. Most are happy with their day job and wouldn’t be interested in our marketing or coaching package. Facebook’s Lead Ads , which integrate with most major email marketing services , can deliver great conversions on mobile. The only problem?

Advertising 145

Advertising Mobile Branding Software Review 145

SaaStr

FEBRUARY 21, 2020

What does David believe is the crucial step missing in B2B when it comes to finding product market fit? What is the most common mistake B2B companies make in the hunt for PMF? But you said before there’s an important step missing when it comes to B2B. How will you engage with those prospects?

Scale 189

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 189

Chart Mogul

DECEMBER 6, 2017

It’s easy to feel like a weekly newsletter is a table stakes feature of any B2B marketing organization in 2017. Today, the weekly email goes out to over 10,000 people and is a primary channel for engaging with our audience at ChartMogul. Related posts: 🚀 SaaS Roundup #119: Why product marketing is misunderstood.

SaaS 40

SaaS Scaling Engagement Branding 40

Aaron Beashel

MARCH 9, 2018

In this post, I’ll outline what a Go To Market model is, what the different elements of a model are, and how to define the right one for your business. What is a Go To Market model? In the case of a B2B SaaS company, your Go To Market model outlines the way in which you acquire customers. Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

FastSpring

FEBRUARY 23, 2023

Pricing Strategies to Combat Stagflation 2022 Emerging SaaS Customer Markets How FastSpring Can Help FastSpring helps SaaS and software companies sell around the world. Our all-in-one payment platform includes a best-in-class localized checkout, subscription management, global tax management, and more. Yandex is in Russia.

Payment Solutions 118

Payment Solutions SaaS Payments Strategy Software 118