Neil Patel

NOVEMBER 1, 2021

Influencers often create content; that’s where the confusion comes from. However, the difference is influencers are more focused on audience engagement, promotions, and portraying a certain image about themselves and their lives to sustain and grow their influence. Content creators develop content marketing strategies.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s suite of tools helps you engage customers on social media. The Challenge: Buffer was amassing “reporting debt”.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaStock

JANUARY 25, 2019

Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. Vindi is a PCI-certified online payment platform for recurring billing. Rock Content. The tool supports multi-currency billing and electronic invoicing.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Tom Tunguz

OCTOBER 6, 2013

I suspect each publication, given its individual characteristics like scale, subject matter, audience engagement, has a certain recirculation pattern. Also, I suspect that recirculation data is the best way of understanding the type of content a publication’s audience prefers to read.

Content Marketing 100

Content Marketing Scale Marketing Subscription 100

How To Buy Saas

AUGUST 16, 2021

Let’s say your SaaS marketing staff is already writing valuable, relevant blogs and articles for your ideal customer profile (ICP). You’re setting out stellar content, but you’re not receiving a notable increase in traffic or engagement. The problem isn’t certainly your content itself, but how you’re selling your content.

Engagement 52

Engagement SaaS Pricing Education 52

ProfitWell

JUNE 3, 2020

It’s especially important for subscription-based businesses. Every new lead carries the potential for recurring revenue. With content. But not just any content—content that is designed for customers in your niche. Why is content important for subscription-based businesses? Learn what resonates.

Subscription 64

Subscription Payment Features Social Media Business 64

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. For even more predictability, you can sell subscriptions to your services. A growing productized service offering is content creation.

Scale 141

Scale Payment Features Consulting Pricing 141

User Pilot

NOVEMBER 24, 2023

TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Customer retention keeps existing customers interested and engaged to ensure their ongoing loyalty and repeat business. What is customer retention?

Acquisition 94

Acquisition Retention Customer Lifetime Value Churn 94

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. As an example, for GC at Atlassian’s product-led growth, they leaned heavily into content and SEO in a very aggressive way. At the same time?

Scale 265

Scale Sales Hiring Sales Marketing 265

Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Like content marketing. I view content marketing as an investment in our brand. So how has it worked out for us?

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

SaaStr

MARCH 15, 2021

“Demo-Driven Revenue Acceleration: 3 Ways to Use Product to Engage and Scale with Demostack” This session on how to really do demos proved pretty popular. #3. or Really, #1) “State of the Cloud 2021 with Bessemer Venture Partners” This annual SaaStr tradition with Bessemer Venture Partners is better than ever. .

Cloud 140

Cloud CTO Scale Venture Capital 140

User Pilot

MARCH 6, 2024

A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. For instance, some users may respond better to paid ads while others – to social media or content marketing. In practice, all 3 often overlap. User persona example.

Social Media 87

Social Media Sales Funnel Acquisition Retention 87

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s suite of tools helps you engage customers on social media. The Challenge: Buffer was amassing “reporting debt”.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Subscription Flow

NOVEMBER 28, 2023

Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

User Pilot

OCTOBER 5, 2023

Helps to choose the right customer acquisition channels One way to leverage the CAC payback metric is to identify the best customer acquisition channels for your product, like content marketing , PPC, or email marketing. These could include inadequate onboarding and customer support or ineffective engagement strategies.

SaaS Payments 98

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 98

SaaStr

JANUARY 7, 2021

SaaStr 308: RevenueCat CEO Jacob Eiting on Managing Millions in Mobile Subscriptions While Growing 20% a Month. Most of us think a lot about standard B2B SaaS and Cloud subscriptions, but we are still new to the issues, challenges, and opportunities in mobile subscriptions.

Scale 249

Scale Sales Hiring Scaling B2B 249

User Pilot

AUGUST 6, 2023

87% of companies either use or are planning to implement marketing automation solutions. Costs associated with marketing automation include tool subscriptions , data migration, and staff training. To calculate your marketing ROI, divide the total net returns by the total costs. How effective is marketing automation?

Marketing 89

Marketing SaaS Social Media Onboarding 89

ChurnZero

JANUARY 26, 2022

Engagement. This is especially effective when combined with other ChurnZero and HubSpot tools, like the ability to embed personalized messaging inside your app in order to reach your customers when they are actively engaged with your product. 2. Accurately Assess Customer Health + Recurring Revenue. Production adoption.

Scale 97

Scale Churn Scaling Retention 97

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Table of Contents. Inbound marketing basics Attract Engage Delight Planning, implementing, and optimizing your inbound marketing program Step 1. Attract Attracting customers is a two-step process.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

User Pilot

JULY 4, 2023

Outgrow goes beyond form building to deliver a content marketing platform. It is designed to make survey forms more engaging , elicit more thoughtful responses, and reduce form abandonment. Likewise, you’ll need a Business plan subscription to create a custom close screen. What is Typeform?

Payments 75

Payments Payment Methods SaaS Payments Payment Solutions 75

How To Buy Saas

JULY 26, 2021

CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. It offers Social Media scheduling, engagement, Analytics, Social listening, and CRM services.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

Buffer Resources

AUGUST 2, 2023

I spent about $1,200 initially for an email service provider subscription (for a one-year subscription), a domain name, and a MidJourney subscription (to make the logo). Therefore my open rates and engagement rates have been high. To keep subscribers engaged, I sent out weekly polls and interactive content.

Business 88

Business Venture Capital Technical Review Trends 88

Neil Patel

MARCH 25, 2021

Each of these questions presents a micro-moment brands can address through ads or content marketing. Use Content Marketing. Typically, your content marketing addresses those micro-moments for your users. In fact, pet influencer content has a higher engagement rate than overall global engagement.

Social Media 129

Social Media Marketing Advertising Branding 129

Baremetrics

NOVEMBER 2, 2021

This app owner charges a subscription fee to their customers (who are Shopify store owners) and collects a monthly or annual fee based on the plan size of their service. This article is for Shopify Partner App developers and how to calculate LTV for your subscription customers. CAC is the average cost of getting one new paid customer.

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

Baremetrics

NOVEMBER 1, 2021

You can even see your customer segmentation , deeper insights about who your customers are , forecast into the future, and use automated tools to recover failed payments. Sign up for the Baremetrics free trial and start seeing more into your subscription revenues now. Baremetrics monitors subscription revenue for SaaS companies.

Payment Services 98

Payment Services Metrics Payments SaaS Payments 98

Buffer Resources

OCTOBER 11, 2023

But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).  Experiment to find what format your audience is most receptive to. According to LinkedIn, not everyone can contribute.

Social Media 126

Social Media Branding AI Engagement 126

Neil Patel

JANUARY 2, 2021

Some of us in that marketing automation companies are: Neil Patel Digital – Best for Content Marketing Automation LeadMD – Best for Tech Stack Integration CS2 Marketing – Best for On-call Marketing Operations Bluewolf – Best for Salesforce Automation Perkuto – Best for Marketo Automation.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

User Pilot

JUNE 30, 2023

Thanks to an integrated AI writing assistant, Flick streamlines the process of creating engaging and shareable social media content. Sudowrite offers fiction writers powerful tools to generate creative and engaging stories. Anyword provides marketers with the ability to create high-converting landing page content.

AI Search 96

AI Search AI Payment Solutions ChatGPT 96

FastSpring

JUNE 11, 2019

Cutting through the noise is now less dependent on your ability to bombard prospects with more information and more about creating messaging that your customers naturally want to engage with. Blog: Why The Subscription Model Is The Future And How To Make The Switch – FastSpring.

Payment Methods 68

Payment Methods Scale Payments Payment Services 68

ProfitWell

MAY 21, 2020

And although we have the data to answer this (which I’ll reveal shortly) I’m also intrigued by insight I found on this from Sonja Jacob , Content Marketing Lead over at AppDynamics , who has SaaS experience that spans the board—from HubSpot and KISSmetrics to DocSend and Drift—and over 10 years of experience in creating content strategies.

B2B 52

B2B Content Marketing Subscription Payment Features 52

Buffer Resources

AUGUST 2, 2023

I spent about $1,200 initially for an email service provider subscription (for a one-year subscription), a domain name, and a MidJourney subscription (to make the logo). Therefore my open rates and engagement rates have been high. To keep subscribers engaged, I sent out weekly polls and interactive content.

Business 52

Business Venture Capital Technical Review Trends 52

Baremetrics

MAY 18, 2021

Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100