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How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

SaaStr

ARR, Zendesk today gets 14% of new business from startups. On top of that, if you look at their top accounts globally, 33 of the top 50 customers by ARR are startups. Some things to think about as you craft your offer are: Does it align with your sales motion? You don’t want conflict with the sales team. A free term.

Startup 183
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Dear SaaStr: Should a Startup Founder Handle Sales Themself When First Getting Started?

SaaStr

Q: Dear SaaStr: Should a Startup Founder Handle Sales Themself When First Getting Started? The “best” sequence for building a repeatable sales engine is roughly: The CEO/founder should close at least the first 10 (or 20 or whatever) customers. But not to figure out if you really have a repeatable sales process.

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Session Registration Open for SaaStr Build 2022: Sign Up to Hear HubSpot’s GM, Amplitude’s CEO, AWS’ Head of Customer Success and CircleCI’s CEO

SaaStr

From seed funding to going public, Spenser Skates, CEO, and co-founder of Amplitude will discuss his journey building Amplitude’s Digital Optimization System from the ground up and empowering organizations of all sizes — from startups to Fortune 100 companies — to build better products. Why Customer Success and Product Should be Best Friends.

AWS 223
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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? AWS can’t support 20 partners equally.

AWS 206
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Would You Leave the Cloud to Improve Sales Efficiency by 11%?

Tom Tunguz

They will manage their own servers to reduce the $3m annual AWS bill by 60%. For a hypothetical startup, a 60% reduction in infrastructure costs boosts sales efficiency by 11% & net income margin by at least 12%. Basecamp’s 60% reduction in cloud COGS isn’t anomalous.

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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

Alison brings the perspective of all sides of a startup, from investing to SaaS to Cloud. Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud.

Cloud 237
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5 Interesting Learnings from Okta at $2.5 Billion in ARR

SaaStr

They are overall benefitting here from the growth in Cloud and security budgets, even if smaller companies and startups and scaleups are struggling more. AWS alone generated $175m of contract value for Okta, growing 130%. Way, way too many startups focus 100% on direct sales. And a few other interesting learnings: #6.