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Most startups play defense when discussing pricing with customers. Startups operate in newer markets where pricing standards haven’t been set. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. AWS, Twilio, Heroku, etc.
SaaS products and services like Pilot track the finances of 1,000s of SaaS and other startup so they’re an interesting source of hard data. Something that’s both not surprising but also pretty impactful: 57% of venture-backed startups will have to go “back to market” in 2024 to raise more capital.
My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., FCF Margin FCF is an important metric to evaluate in SaaS businesses. Because of the recurring nature of SaaS revenue, you can afford to have paybacks longer than 1 year.
SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. AI is transforming SaaS, and were dedicating two massive stages to the SaaStr.AI 300+ World-Class Speakers This years lineup includes 300+ speakers from the best SaaS and AI companies worldwide.
Data from Stripe (below) shows the speed at which AI native companies are growing compared to SaaS companies. Fast forward to the launch of AWS and the public cloud. The bar to hitting escape velocity went up (in SaaS companies vs their on prem counterparts). Follow along to stay up to date! So why try and compete now?
The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Pitchbook: There Are 300+ SaaSStartUps Waiting to IPO #5. The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel #3. Top Posts: #1.
So there are a lot of rough and arm chair metrics for fundraising in SaaS in terms of valuations. For years, the standard was “about 10x” Top tier SaaS companies would tend to raise at around 10x ARR, with ones with slightly lower growth often raising at 5x. Even If It’s Awful for Series A-E Rounds.
From seed funding to going public, Spenser Skates, CEO, and co-founder of Amplitude will discuss his journey building Amplitude’s Digital Optimization System from the ground up and empowering organizations of all sizes — from startups to Fortune 100 companies — to build better products. Why Customer Success and Product Should be Best Friends.
So one thing that has exploded in SaaS in the past decade is the role of Private Equity buying both public SaaS companies (to take them private, “fix” some metrics, and IPO or sell them again), and generally later-stage private SaaS companies. They are generally looking for good but not great deals.
A lot of our SaaS older times don’t quite know what to make with a lot of B2B startups these days, let alone some public SaaS companies. So many startups these days are claiming they have “ARR” from revenue that … doesn’t recur. Bill.com is one of my favorite sleeper SaaS companies.
Many SaaS and Cloud leaders are down more than 50% from their all-time highs. A Covid Hangover in SaaS stocks.’ Amazon AWS, Microsoft Azure and even Google Cloud are on fire, adding insane amounts of revenue this year. The top SaaS and Cloud leaders are even accelerating at $1B in ARR, for goodness sakes!!
There are 4 questions a startup should ask themselves about building a startup that uses generative AI. There are 4 questions startups should ask themselves about building with generative AI. Startups have negative time to launch in many markets with Adobe, Microsoft, & Salesforce launching Gen AI enabled software in weeks.
Recently, we welcomed Lisa Lawson to SaaS Office Hours to talk about building a channel go-to-market strategy for SaaS companies. The first place to start is to learn to sell your startup’s product well. To make a partnership successful, your startup will need to teach another sales team to sell your product.
You know what’s back in fashion today in SaaS? And that’s a lot rarer in SaaS. But so many SaaS leaders aren’t really profitable at $1B ARR even, Why not? And it’s not just public SaaS companies that are often struggling to get profitable. I’m an investor in maybe 30 SaaSstartups. So is SaaS cursed?
In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CMO of Google Cloud, Alison Wagonfeld. Right now, 70% of the GenAI startups are using Google Cloud.
It will be the #1 place to talk SaaS, learn SaaS, and share SaaS learnings in APAC in 2023! We’ll have dozens and dozens of workshops, braindates, and much more! The post The Full SaaStr APAC Agenda for Feb 22-23 in Singapore is Here!
In this new SaaStr series called “What’s new at…,” Jason Lemkin chats with WorkOS CEO and founder Michael Grinich about what it takes to be Enterprise ready in SaaS, building vs. buying, and who the stakeholders are in a B2D motion. That’s unheard of in other SaaS categories. 50% of SaaS sales are outside of North America.
SaaStr Annual: SaaStr Annual is one of the largest SaaS conferences, attracting thousands of attendees, including entrepreneurs, investors, and industry experts. It provides insights into the latest trends, best practices, and networking opportunities in the SaaS space.
So are we in a downturn in SaaS? And inflation is awful. And startups that had planned on a big up round this year are in many cases, really struggling. But where is SaaS are we really today? Alteryx, a leading public SaaS ETL company, announced it was growing 33% at $730m in ARR! Certainly, segments are.
YCombinator is having a renaissance, with 4 batches of 100s of top tier startups being hatched in Dogpatch in SF. New York is great, SoCal and Miami are great places to live and OK for tech, and certainly there are segments of SaaS and B2B where SF isn’t as compelling. But SOMA and much of the financial district are still awful.
Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. AWS can’t support 20 partners equally. Otherwise, it falls apart.
Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Datadog, ZoomInfo, Atlassian, AWS: Epic Growth — But Some Real Headwinds For The First Time. Gartner: SaaS Spend In the Enterprise Will Grow 17% to $195 Billion in 2023. 5 Interesting Learnings from Duolingo at $360,000,000 in ARR.
From AWS to Vimeo: this year’s speaker lineup is packed with incredible speakers and content. Get your ticket now and get a front row seat to the best speakers in SaaS. Mastermind Masterclass: The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge, Founder @ Stage 2 Capital. Will you be there?
” A surprising impact of the cost-cutting may be increased margins for SaaS providers on infrastructure as their own cost reductions manifest as margin improvements. ” For startups operating within data, which tops buyers’ lists , this news further signals a stronger market in 2024.
We’d rent a car, get on the road, and go to all kinds of startups and give talks on Apache Spark to build up a community around it. Open Source is here to stay—and Open Source + SaaS is the future. Databricks started out in the Cloud; we never provided an on-prem offering, only a SaaS Cloud offering. Key takeaways.
So Okta is one of our favorite SaaS and Cloud leaders. But like many SaaS and Cloud leaders today, the bigger ones are still growing faster. They are overall benefitting here from the growth in Cloud and security budgets, even if smaller companies and startups and scaleups are struggling more. The story is super inspiring.
Innovative startups. The first army are innovative startups. Understand the potential consequences of outsourcing to young startups. Young startups go out of business regularly and their security and reliability is often worse than more mature companies. Best in class Late-stage Startups (e.g. Mid-stage startups.
Coming out of that, every company from the largest enterprise to the smallest startup started thinking very critically about cost optimizations. The promise of SaaS is that growth in the early years leads to profits in the mature years. So why was it stronger than normal last year? Where was redundant spend that could be consildated.
My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., It’s worth pointing out that Azure is a bit above the long term trendline, while AWS is still below (but accelerating up). net retention and CAC payback).
So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. Jabari Norton. Crowdstrike.
As a 25+ year digital veteran, David’s accolades include acquiring and operating many design plugin and theme businesses including WordPress’ #1 theme framework Genesis, and his teams have built plugins monetizing with marketplaces, direct purchase, and in support of SaaS products for top brands like Cloudflare, AWS, WP Engine, and more.
Now let’s talk about SaaS. In the last few years I’ve come to the realization that Josh’s observation can also be applied to the SaaS world: Building a SaaS business with $1-2 million in ARR is not that hard and not that valuable. Starting a new company is always hard and most SaaSstartups never get to $1-2 million in ARR.
The role of finance in SaaS is changing. This function can be outsourced in the early days of a startup, but it is usually brought in-house after Series B. In 2014, storage had historically been Dropbox’s most significant cost driver, with hundreds of millions of dollars spent on AWS.
A lot of you reading SaaStr are probably more B2B SaaS oriented and may not be paying attention to the consumer market, but it’s already massive and is continuing to grow quickly. So, let’s look at the state of subscription apps and how B2B SaaS can learn from it. You can tune into Workshop Wednesday every single Wednesday at 10 a.m.
Looking to join SaaS founders and tech enthusiasts who are discussing the most innovative trends for SaaS companies? If so, join FastSpring at the SaaS North November 15-16th! Since 2016, SaaS North has been recognized as THE Canadian hub for rapidly-scaling SaaS founders and their teams.
In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. So, what’s new at ZoomInfo?
However, with the introduction of Events-Based Billing by Chargify, this event-based billing model is now available to small and medium-sized businesses, giving them the ability to offer the same pricing models and bill customers just as precisely as Amazon Web Services (AWS) or the popular voice and messaging platform Twilio.
That you absolutely, positively, have to only hire “Rockstars” in your startups. And a Rockstar VP is really what you need in every position. There are no perfect answers, but let me throw out a few thoughts for each of the major SaaS VP positions: Head of Customer Success – Where Can I Give? It’s true.
When we announced our investment in and partnership with Mattermost about a year ago , I wrote about a new architecture for SaaS. The idea behind the new architecture is split a SaaS app into code and the data. The SaaS company writes, updates, and maintains the code. And the customer manages the data. The second is control.
For SaaS and tech firms, the message is clear: mastering the full-stack AI (data pipelines, compute, ML models and application layers) is critical for innovation and growth. Whether you build enterprise SaaS or run a startup, understanding the global AI landscape (and its products and platforms) is key to staying ahead.
1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. Folks are either burnt out or came in during the boom, and they don’t know what the real world of SaaS looked like before.
Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. You need to marry your go-to-market strategy to specific commercial structures that you, as a SaaS company, decide to offer your customers. Of course, we all know how that turned out.
Most startups play defense when discussing pricing with customers. Startups operate in newer markets where pricing standards haven’t been set. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, but at least once per year.
Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. Cockroach Labs’ CEO Spencer Kimball shares hard-won lessons from scaling from $0 to $5B and his time as an angel investor for more than 80 different startups. Ideas Are Cheap.
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