SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. AWS can’t support 20 partners equally. That’s a high value for AWS.

AWS 212

AWS Scale Sales Hiring Marketing 212

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! Use timing as a forcing function. Frame solutions, rather than features alone.

Sales Recruiting 101

Sales Recruiting Generative AI AI AWS 101

Intercom, Inc.

AUGUST 30, 2022

But these days, there are so many innovative and impactful tools that can massively streamline your workflows and help to set you up for success as you scale. This is especially important for small teams, where you need to operate at a scale far beyond your headcount (without burning out your team by working around the clock).

Scale 163

Scale Payment Services Startup AWS 163

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. Julien: It’s important to find your niche and to find product market fit.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

JUNE 15, 2021

I think of developers as the strategy to get into the market for whatever you’re doing. At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear. It’s a value added product. Jeff : He does have scale.

Scale 296

Scale Underperforming Technical Team Engineering Wireless 296

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're really starting from scratch, do the product. You need to address the compliance problem or the security problem.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MARCH 31, 2024

” “I hated Katie at that company meeting, it was awful.” We add human touches to as many things as possible, and then we innovate and listen to our employees, at scale, and the results, I think, speak for themselves. Companies that have great, happy, productive employees do better by every single return.

Part-Time CTO 266

Part-Time CTO CTO Hire CTO Coach CTO 266