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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. AWS can’t support 20 partners equally. That’s a high value for AWS.

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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

Pothole #2 – Increasing Pricing Rate Without a Sustainable Moat. Raising prices might seem like a quick win to grow your revenue, but it’s critical to bear in mind the effect increased prices will have on your sales cycle, close rates, and disruption risk. Sell it to your market for half the price.

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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. More SaaS companies will move to usage-based pricing. Is it right for your company?

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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. A Lesson Learned: Don’t Undervalue Your Product A lesson learned from growing a company to $1B is spending more time thinking through pricing strategically and doing it sooner. Let’s dive into it.

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That’s a nice little $1-2M SaaS company you have here. Call me to discuss if it will scale!

The Angel VC

The reason is that in most categories online shopping has become ultra-transparent (something which I’m not completely innocent of ;-) ) and that there’s a group of highly price-sensitive customers which always goes for the lowest price.

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Heap vs Pendo: Which is the Superior Product Analytics Tool?

User Pilot

Userpilot is another product adoption tool with solid analytics , user sentiment tools, and an engagement layer that come at the fraction of the price of the alternative products. With Heap's Journeys, you can identify and map all the paths that customers take within the product. Heap Pricing. Pendo review.

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Navigating Choppy SaaS Waters

Chart Mogul

You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight. You will want to know more about it, too — growth might be skewing towards industries where you achieve better product-market fit, and doubling down on them might be a good idea.

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