SaaStr

JULY 25, 2023

It provides updates on Microsoft’s products and strategies and fosters collaboration among partners. AWS re:Invent : AWS re:Invent is Amazon Web Services’ (AWS) annual conference, focused on cloud computing and SaaS-related services. It explores strategies for retaining and expanding customer relationships.

ChatGPT 232

ChatGPT AWS SaaS CTO 232

SaaStr

APRIL 2, 2023

SaaStr 646: The Secrets to Building a Global Platform and Ecosystem with Xero Global Chief Strategy Officer Damien Tampling  2. SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta  4.

Scale 238

Scale AWS Scaling Enterprise 238

SaaStr

FEBRUARY 2, 2023

CloudKeeper from TO THE NEW, is a cloud spend optimization solution that guarantees to cut down your AWS bills by 5-15%. With CloudKeeper, we have helped 200+ of our customers optimize their AWS spend with a guaranteed reduction in their AWS bills. Join these incredible companies to experience all the value of SaaStr!

Cloud spend optimization 217

Cloud spend optimization AWS Scale compliance 217

Hitenism

NOVEMBER 7, 2016

In 2006, after Amazon Web Services (AWS) helped pioneer what we now call the cloud, product development changed forever. Today, one-third of daily internet users visit websites built on top of AWS. AWS is now an $11.5B Working backwards isn’t a silver bullet that guarantees you success on the scale of AWS.

AWS 189

AWS New CTO Scale CTO 189

Frontegg

JUNE 30, 2021

This way, the more customers you have, the more investment you can make in marketing, promotion, and improving customer relations. We will see later that the technologies integrated into AWS allow this difficulty to be quickly resolved. However, this strategy has two downsides. Multi-tenancy with foreign keys.

AWS 88

AWS SaaS Payments Payment Methods Enterprise 88

SaaStr

NOVEMBER 15, 2023

It’s market cap is almost $50 Billion. Ok times are tough for many out there But not Crowdstrike: – Almost $3B in ARR – Growing 37% (!) – 26% Free Cash Flow – 125% NRR – $48B Market Cap — Up 94.58% this year (!) What’s your channel / partner strategy? #9. Security remains hot.

Cybersecurity 262

Cybersecurity AWS Benchmarks Cloud 262

SaaStr

AUGUST 19, 2023

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

VP of Engineering 225

VP of Engineering AWS AI Engineering 225

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

Sales Recruiting 85

Sales Recruiting Scale AWS Management 85

SaaStr

MARCH 22, 2023

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. Is there a big Total Addressable Market? Does this market need disruption? The commercial market you choose to build and offer your customers defines you, yes.

Scale 207

Scale Scaling AWS Sales Hiring 207

SaaStr

NOVEMBER 17, 2023

Well, certainly it exploded in 2021, in my portfolio at least, if perhaps not as dramatically as in the public markets. Products that are as close to an annuity as possible, that are amenable to efficiency gains. So what do they pay on average? The prices would be lower today for the latter two I suspect. You might be worth less ?

AWS 252

AWS SaaS Pricing Acquisition 252

User Pilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Artificial Intelligence 64

Artificial Intelligence AI Search AI Machine Learning 64

SaaStr

JULY 19, 2022

Drift brings Conversational Marketing, Conversational Sales and Conversational Service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey. Usually, it takes a paradigm shift to grow.

GCP(Google Cloud Platform) 229

GCP(Google Cloud Platform) Artificial Intelligence Enterprise readiness Azure 229

SaaStr

JUNE 18, 2022

Bonney Pelley, SVP, Strategy + Operations @ New Relic. Courtney Pallotta, VP of Marketing @ ChaosSearch. Jen Dawson @ AWS. Sarah Din, VP of Marketing @ Builder.io. Alberto Cantor, Senior Director of Demand Generation & Corporate Marketing @ ArisGlobal. Bonney Pelley, SVP, Strategy + Operations @ New Relic.

CTO 215

CTO Scale New CTO AWS 215

SaaStr

MARCH 31, 2022

And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. AWS’s marketplace has seen 1.5 Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. Azure’s marketplace has over 4 million monthly visitors.

Scale 210

Scale Marketplace as a Service Cloud SaaS Payments 210

SaaStr

MARCH 1, 2024

Microsoft Google Meta Each is playing a different strategy. Microsoft is a master class in strategy for us. If you look at the market caps of these businesses, they’ve all done incredibly well this year. A Case Study: casetext Casetext is a legal software platform selling to Mid-Market and Enterprise law firms.

Generative AI 248

Generative AI Outsourcing Services AI Software Review 248

SaaStr

MAY 3, 2022

Bonney Pelley, SVP, Strategy + Operations @ New Relic. Courtney Pallotta, VP of Marketing @ ChaosSearch. Jen Dawson @ AWS. Sarah Din, VP of Marketing @ Builder.io. Alberto Cantor, Senior Director of Demand Generation & Corporate Marketing @ ArisGlobal. Farrah B, VP Business Operations @ Cribl.

New CTO 190

New CTO Scale CTO AWS 190

Sales Hacker

JANUARY 30, 2024

Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS).

AWS 79

AWS AI Advertising Finance 79

SaaStr

AUGUST 4, 2021

From AWS to Vimeo: this year’s speaker lineup is packed with incredible speakers and content. A Marketer’s Playbook for Building a Sustainable Growth Strategy with Datadog’s CMO Alex Rosemblat. Why Intent is the New Lead: 2021 State of Marketing Technology with Marqeta’s CMO Vidya Peters.

Scale 254

Scale AWS B2C SaaS 254

Tom Tunguz

MARCH 8, 2020

Recently, we welcomed Lisa Lawson to SaaS Office Hours to talk about building a channel go-to-market strategy for SaaS companies. OEM relationships can be a good way to get to market quickly. Marketplaces: AWS marketplace, Heroku marketplace, Salesforce marketplace. Here are my notes. Where to Start.

Scale 316

Scale AWS Consulting Sales Enablement 316

SaaStr

JANUARY 2, 2024

You have to think about how you will differentiate and craft your offers from the rest of your marketing. Next, they moved to credits, which are very popular, with AWS and Google Cloud being great examples of companies that are always giving credits out to startups. You don’t want conflict with the sales team.

Startup 190

Startup Scale Underperforming Technical Team AWS 190

SaaStr

AUGUST 2, 2021

Technology Alliances: The tech alliances offer important integrations, especially critical for ServiceNow’s target market of enterprise customers. Examples include AWS, Adobe, Microsoft, and Google Cloud. This early phase is where you’re still looking for that perfect product-market fit and scaling the product to market.

Outsourcing Services 269

Outsourcing Services Scale Scaling Outsourced Development 269

CloudGeometry

MARCH 22, 2022

First, SaaS is a business strategy, not a technology strategy. Part 3: Measurement One of the great breakthroughs of SaaS as a business strategy is in how it puts users and subscribers front and center of software development and keeps them there. The winners offer a better and faster way to solve customer problems.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

FastSpring

FEBRUARY 11, 2021

A few examples of service-based B2B businesses could be: Accounting / Bookkeeping Graphic Design SEO / Marketing Consulting. Let’s go over some of the best strategies for a successful B2B business. The post B2B Sales and Strategies Explained appeared first on FastSpring. B2B is shorthand for “business to business sales.”

B2B 78

B2B Strategy B2C Sales 78

SaaStr

APRIL 30, 2022

Because it depends highly on the product, on the market, what the founders want to do with the company, and on the different types of markets here. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. But the market has moved.

SaaS Payments 241

SaaS Payments Metrics Payment Methods Scale 241

SaaStr

NOVEMBER 8, 2022

Does it cost so, so much to host a few million lines of code on AWS? And your marketing costs should be manageable as your mini-brand kicks in. 18 in marketing? As soon as your competitor cuts prices and quintuples their marketing budget … and is everywhere … can you stay out of the arms race?

Scale 276

Scale SaaS Banking AWS 276

SaaStr

DECEMBER 13, 2021

Open Source is one of the most successful enablers of global innovation in history, and Linux has grown into the most important software platform in the world, dominating every market it enters. Linux is the #1 internet client, makes up 100% of the supercomputer market, and is second to Windows when it comes to enterprise software platforms.

AI 242

AI Enterprise SaaS AWS 242

SaaStr

MARCH 17, 2023

This can make it difficult for software buyers to determine what is real and what is marketing. That’s a big challenge for vendors because your website is your channel to the market, and how can you add value when buyers don’t trust you? You’ll build trust and differentiate yourself in the market. SaaS changed that.

Marketplace as a Service 216

Marketplace as a Service Software Review Technical Review Azure 216

Intercom, Inc.

FEBRUARY 26, 2018

It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. Basic marketing and selling at a global scale is becoming easy too.

Outsourcing Services 224

Outsourcing Services Software Review Software Outsourced Development 224

SaaStr

NOVEMBER 24, 2021

It is probably a more effective strategy to keep your opening price low and increase your ACV through expansion. “We Sell it to your market for half the price. Roberge recommends starting with product-market fit. Therefore, you need a way to identify product-market fit as early as possible. Copy your entire product.

Sales Hiring 199

Sales Hiring Scale Compensation Sales 199

SaaStr

AUGUST 10, 2023

He’ll walk you through the three stages of growth: 0-$1M — From nothing to something $1M-$10M — Building, innovation, and customers $10M-$100M+ — Scaling and thriving And what sustainable growth strategies you can implement (and pitfalls to avoid) wherever you’re at in your SaaS journey. Building a go-to-market function from scratch.

Scale 196

Scale Scaling Sales Hiring Cloud 196

SaaStr

NOVEMBER 14, 2023

What Is A “Consumption” Business In the old days of software, you had a company like Oracle that popularized the perpetual license where customers own the software and vendors own the market. What’s evolved over the years and is driven by hyper-scalers like Google Azure, AWS, Twilio, and Stripe is the consumption-based model.

Compensation 159

Compensation Sales Azure AWS 159

OpenView Labs

DECEMBER 2, 2020

Developer relations, or DevRel, is a critical element of any SaaS growth strategy. In some cases it can create the tipping point that not only helps a startup overcome big marketing challenges, but can even steal action away from big-name incumbents. Related read: The Do’s and Don’ts of Marketing to Developers.

Marketing 54

Marketing AWS Scale Development 54

Intercom, Inc.

APRIL 19, 2018

That includes all of our cloud strategy, cloud operations, backend engineering, IT and security. I started at Amazon before they had Amazon Web Services (AWS) so I was lucky enough to see AWS born out of the guts of all of the great operations work done for the amazon.com retail website. What it means to Run Less Software.

Outsourcing Services 192

Outsourcing Services Part-Time VPE Software AWS 192

ProfitWell

SEPTEMBER 10, 2020

The market is growing at 30% per year. Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. This is how much it costs you in sales and marketing to acquire a new customer.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

Chart Mogul

NOVEMBER 30, 2023

In 2021, ChartMogul experienced a transformative shift in data strategy when we introduced a dedicated data engineering team. Nowadays, these are packaged and deployed in docker images, and executed via AWS lambda or EKS pods each day. We used our daily AWS RDS snapshots and loaded them daily to Snowflake tables.

Engineering 52

Engineering K8S orchestration (Kubernetes) Data AWS 52

Practical Advice on SaaS marketing

MAY 2, 2011

I'm sure the recent service outage at Amazon Web Services (AWS) had lots of engineers scurrying around, looking for a fix. Marketing people aren't completely off the hook, though. It's not all bad news First, though, some good news on the reaction to the AWS outage. They should be doing some scurrying around too.

AWS 100

AWS Marketing SaaS Education 100

SaaStr

AUGUST 7, 2021

And your existing market. But if you can’t tell me the future (in your market) at least 3 years out … then it’s hard for me to believe in SaaS you’ll ever build a unicorn. Exit Strategy Slide. An Exit Strategy Slide almost by definition tells me you aren’t. This is sort of awful.

Sales Recruiting 332

Sales Recruiting Scale AWS Investment 332