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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Selling to developers and engineers isn’t like selling to any other buyer. ” The Fix : For technical products with technical buyers, hire sales leaders with engineering backgrounds. They’re skeptical of salespeople, they value technical depth over flashy demos, and they can smell BS from a mile away.

Scale 262
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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. At Datadog, their first focus was sponsored trade shows – specifically targeting the AWS ecosystem.

Scale 238
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Palantir’s +79% vs Bill’s -43%: The AI Divide That Defined SaaS Performance in 1H’25

SaaStr

Amplitude (AMPL): +20% YTD Q1 2025 revenue reached $80 million (10% YoY growth) with ARR of $320 million (12% YoY), demonstrating return to double-digit growth Board approved first-ever $50 million share repurchase program to capitalize on stock price dislocations and manage dilution Strategic partnerships with Twilio Segment and AWS expanding enterprise (..)

AI 211
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The 40% Problem: Do Your Sales Reps Really Cover All Their Accounts? And Is AI The Answer? With Yamini Rangan, CEO HubSpot

SaaStr

Imagine telling your board you’re only using 40% of your AWS infrastructure or 40% of your engineering team’s output. The Productivity Multiplier Effect When HubSpot measures AI adoption in their engineering organization, they’re seeing 95% of developers using some form of AI-assisted code generation daily.

Scale 251
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

AWS, Twilio, Heroku, etc. Makes capacity planning harder : With less visibility into maximum usage requirements, engineering teams may struggle to provision infrastructure appropriately. So does Expensify, which decreases the time to file expenses. Cost-based pricing is when startups mark up the product they sell by some margin.

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Top 10 Reasons SaaStr Annual 2025 Will Be Better Than Ever!! May 13-15 in SF Bay!

SaaStr

Head of AI Dialpad: How to Build AI at Scale GTM/ B2B Speakers: CEO HubSpot Yamini Rangan: Going More Multiproduct, Going More AI, and Going More SMB and More Enterprise CEO Dropbox Drew Houston: DropBoxs Third Act: AI & Content Intelligence CEO Calendly, Tope Awotona Open AMA and AI in 2026 CEO Clio, Jack Newton: Reaccelerating Vertical SaaS to (..)

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

For context,Ron has an MBA and a master’s in engineering from Stanford. Because thats how their customerswho were used to AWS, Azure, and GCP pricingexpected to buy. His view is your sales team teaches your customers how to get value out of your product. You gotta know the product cold.)

Scale 176