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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. And just like product development, they take time to mature into something stable and reliable. The problem?

Scale 232
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Scaling and Measuring an Effective Developer Relations Organization

Tom Tunguz

Developer relations tops the list of priorities for many infrastructure companies. After all developer interest is a key step in the go-to-market motion. How does a team scale and measure a devrel team? Head of developer relations at Temporal , Shawn has worked on React and serverless JavaScript at Two Sigma, Netlify and AWS.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. So we have a mix of both, but I think as we’ve scaled it’s become an advantage. ” The lesson?

Scale 169
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Office Hours with Adam FitzGerald, Hashicorp, on Developer Evangelism

Tom Tunguz

On Wednesday, July 15th at 10 AM PT, Redpoint Office Hours will welcome Adam FitzGerald, the VP of Developer Relations at HashiCorp. Prior to HashiCorp Adam was the Head of Worldwide Developer Marketing at AWS and held senior positions at Pivotal, VMware, and SpringSource. My partner Astasia Myers will be leading the discussion.

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How our infrastructure scales alongside our customers

Intercom, Inc.

We are building for the long term – that means ensuring reliability by default, and the ability to accommodate massive scale as we grow. . As these existing customers have grown, and we’ve welcomed bigger and bigger customers, we’ve always focused on saying yes to scale. . We’re growing alongside our customers. Can Intercom do that?

Scaling 252
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10 technical strategies to avoid when scaling your startup (and 5 to embrace)

Intercom, Inc.

This post is an adaptation of a talk I recently gave at the Amazon Web Services (AWS) community day event in Dublin about the technical strategies I’ve experienced that don’t work and the ones that have helped us to grow and scale at Intercom. At Intercom, we’ve found success running Lambda as glue code between AWS services.

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The 40% Problem: Do Your Sales Reps Really Cover All Their Accounts? And Is AI The Answer? With Yamini Rangan, CEO HubSpot

SaaStr

Mark Roberge (ex-HubSpot CRO) has emphasized that in scaling sales teams, the percentage of accounts followed up with can drop to as low as 30%-40% if reps are overloaded with leads or if theres no strong lead routing and prioritization system. She’s not talking about AI as another productivity tool.

Scale 244