OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. SaaS companies have gotten much smarter about when to apply a freemium model to their products – and how to do it. How to optimize your freemium model.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Blulogix

NOVEMBER 8, 2023

Here are some notable examples: Cloud Computing Major cloud providers like AWS, Azure, and Google Cloud offer pay-as-you-go pricing, enabling businesses to access computing resources based on their actual usage. We can anticipate further innovation in pricing strategies, offering customers even more personalized options.

Technology 52

Technology Pricing Payment Features Subscription 52

Frontegg

MAY 27, 2021

Besides it’s proven business results, this strategy helps empower end-users to get the best possible product for their needs. In a nutshell, companies adopting the PLG strategy need to solve the users’ problems instantly – look at it as an on-demand demo that needs to convince the end-user. Best For: Product Adoption.

Payment Solutions 98

Payment Solutions SaaS Payments Payments Scale 98

OpenView Labs

DECEMBER 2, 2020

Developer relations, or DevRel, is a critical element of any SaaS growth strategy. The specific problem Francesca was focused on was developing a community marketing strategy. MongoDB’s DevRel strategy involved building channels to share customer and user stories, including a lot of events. “We It was our super power.”.

Marketing 54

Marketing AWS Scale Development 54

SaaStr

AUGUST 8, 2023

In a fascinating workshop session, Miao shares his thoughts on how finance teams can contribute to company strategy and grow revenue. Basics: The Building Blocks of the Finance Team To understand how finance teams impact an organization, it’s helpful to break down various functions and how they support the business. Sign up for free.

Scale 172

Scale Finance Outsourcing Services Sales Recruiting 172

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 100

Cloud Scale AWS Machine Learning 100

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. Unlocking a new business model.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

OpenView Labs

FEBRUARY 11, 2021

While inevitable and with multivariate causality, it speaks to the product’s maturity and business model. Offering free usage is par for the course as a SaaS customer acquisition strategy. When this happens, fix the product, pivot the business model, or expand the distribution channels.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. I’d like to come back and say just a few words about pricing and pricing models. And what are the different pricing strategies? This wasn’t the case.

SaaS Payments 234

SaaS Payments Metrics Payment Methods Scale 234

OpenView Labs

OCTOBER 23, 2019

On the other side, there’s business-based innovation, which might have to do with how you go to market or a business model. Google Apps had captured significant market share, AWS was growing exponentially and Windows platforms were no longer the only game in town. Fast forward to 2013, and a lot had changed.

Innovation 41

Innovation Outsourced Development AWS Technology 41

SaaStr

DECEMBER 13, 2021

For us, the SaaS model Amazon Web Services (AWS) offered was an amazing one to look at. Multiple successful exits and valuations of Open Source companies like Confluent, HashiCorp, and Databricks show strong business models can and do exist, and SaaS-based models help more COSS companies succeed in the Cloud.

AI 236

AI Enterprise SaaS AWS 236

SaaStr

AUGUST 10, 2023

He’ll walk you through the three stages of growth: 0-$1M — From nothing to something $1M-$10M — Building, innovation, and customers $10M-$100M+ — Scaling and thriving And what sustainable growth strategies you can implement (and pitfalls to avoid) wherever you’re at in your SaaS journey. Ideas Are Cheap. It’s All About The Execution.

Scale 183

Scale Scaling Sales Hiring Cloud 183

Casey Accidental

DECEMBER 11, 2023

Besides building a growth model and forecasting your growth from it, which I absolutely recommend you should do, what are the factors that contribute to how quickly you need to be investing in that second product after the first product finds product/market fit? Their retention strategies were also different.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

APRIL 24, 2020

327: John Mellor is Chief Strategy Officer @ Domo, the company that allows you to leverage BI at scale to empower your team with data. As for John, prior to Domo he served as vice president for strategy and business operations for Adobe’s Digital Experience business, driving more than $3 billion in annual revenue.

Scale 214

Scale Leadership Strategy Technology 214

CloudGeometry

FEBRUARY 7, 2022

2020 left no doubt: the growth of cloud computing is firmly grounded in the SaaS business model. Isolation strategy drivers – Key factors that drive isolation and essential considerations before you choose your isolation strategy for current and future needs. As use-cases differ, so do isolation strategies.

Well Architected Framework 130

Well Architected Framework SaaS AWS Construction 130

Chargify

FEBRUARY 1, 2018

We are seeing a wave of businesses that understand how to package, price, and present offers in a way that empowers buyers and forces other businesses to think beyond traditional growth tactics. Amazon Web Services (AWS) is a poster-child for the Relationship Economy—they truly understand the modern B2B customer.

Subscription 75

Subscription Payment Features AWS Scale 75

Intercom, Inc.

JANUARY 24, 2019

It’s less expensive than it’s ever been in terms of actually getting a product to market, whether it’s leveraging platforms like Salesforce or GCP or AWS or Heroku. Obviously we’ve seen a lot of changes in terms of tech and business models, but what would you say has stayed the same in that space?

Scale 151

Scale Machine Learning Artificial Intelligence AI 151

OpenView Labs

DECEMBER 15, 2020

Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . Tackle’s survey found that 70% of sellers are ready to invest more in marketplaces as a go-to-market strategy.

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was given free reign to try just about any marketing strategy I wanted, so long as we kept our eye on this market.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

MAY 5, 2021

For this post, I’m going to get into the business decision to be (or not be) a Commercial Open-Source Software (COSS) company, as well as how to think through whether open source will provide a strategic advantage for your go-to-market motion. A lot of your top-of-funnel is focused on converting open-source users to paying customers.

Business 52

Business SMB Scale DevOps as a Service 52

Chart Mogul

OCTOBER 18, 2019

This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago. Consumerizing even more parts of the activities of a typical business (logistics-as-a-service, etc.) doubling the number of leads).

Scale 71

Scale SaaS Automotive AWS 71

ProfitWell

NOVEMBER 5, 2019

Yes, they might kick the can down the road a little longer, but they only delay the inevitable while giving customers an awful experience in the meantime. The key feature separating subscription businesses from their more standard counterparts is the recurring nature of payments. Of course, you know better.

Payment Features 49

Payment Features Subscription Payment Methods Merchant Services 49

Chart Mogul

OCTOBER 18, 2019

This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago. Consumerizing even more parts of the activities of a typical business (logistics-as-a-service, etc.) doubling the number of leads).

Scale 52

Scale SaaS Automotive AWS 52

ProfitWell

SEPTEMBER 25, 2019

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” That’s never been truer for software businesses in particular than in the past 10-15 years, with the internet stimulating an explosion in the number of viable revenue models.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

Hacking Revenue

FEBRUARY 26, 2016

While these services significantly lowered the costs of starting a new business, I believe that the people who said that sentence were missing the point of starting a business – to build an always growing, sustainable brand. It is also what sets you up for long term business model and success. The Funnel.

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Free trial is a better strategy for quicker conversion. Hila is a mentor with Mucker Capital.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

AUGUST 22, 2020

For one, there was never enough real estate, given we were in San Francisco and Zynga on Pinterest weren’t the only companies with a real estate strategy of being under one roof. How are you and how have you been advising your clients on this hybrid strategy? ” That’s our whole strategy. Is AWS in the lead?

Sales Recruiting 147

Sales Recruiting Cloud CTO Hire Scale 147

OpenView Labs

JUNE 25, 2019

As an important aside, it’s worth noting that product led growth (PLG) companies have a shorter CAC payback than companies with a traditional sales & marketing driven go-to-market model. For SaaS businesses, hosting (AWS) costs and customer onboarding are the key costs of goods sold and are constantly being optimized.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

SaaStr

MARCH 1, 2024

Microsoft Google Meta Each is playing a different strategy. Google came out with the transformer model and then open-sourced it. Meta has leveraged incredible tech, primarily for their ad model and monetizing in a material way over the last 7-8 years, and also their feed and content model. That’s the core mission.

Generative AI 240

Generative AI Outsourcing Services AI Software Review 240

Intercom, Inc.

FEBRUARY 21, 2019

Now, maybe you ran the wrong strategies as well, and you didn’t have the right team members or process – all of that is definitely a part of it. That’s the world’s worst way to help people find the right software for their business, because every company is different. It’s not one size fits all.

Education 123

Education Sales Hiring Software Review Sales Recruiting 123

SaaStr

AUGUST 20, 2019

Sameer Dhokalia: It turns out if you do ask those two basic questions of 100 people in your business, you will learn an awful lot about what needs to be focused on. This is just a fundamental strategy question. What are we screwing up that you would say, “Please, Sameer, help us go fix this tomorrow”? I love Jeff.

Scale 132

Scale Acquisition Scaling Sales Hiring 132

Point Nine Land

JANUARY 30, 2019

In my article “SaaS” is not to be understood as an industry, but rather as an innovation wave (product and business model innovation) which impacted the B2B software industry in the 2000s and came after the “on-premise” wave. As a side note, the “bigger picture” is the B2B software industry here. Infrastructure. Integration.

AI Search 70

AI Search AI B2B Software 70

SaaStr

JULY 10, 2020

Get back into experimentation mode with our business model, with our pricing, to really think about not just how we can shrink costs, but inflect growth on the top line so we could ultimately control our own destiny, which is in fact what we did. So we spent a lot of time there. Some of you know this, but some of you don’t.

Scale 186

Scale Sales Hiring Pricing Sales Recruiting 186