SaaStr

FEBRUARY 2, 2023

CloudKeeper from TO THE NEW, is a cloud spend optimization solution that guarantees to cut down your AWS bills by 5-15%. With CloudKeeper, we have helped 200+ of our customers optimize their AWS spend with a guaranteed reduction in their AWS bills. Join these incredible companies to experience all the value of SaaStr!

Cloud spend optimization 263

Cloud spend optimization AWS Scale compliance 263

SaaStr

MAY 15, 2024

A lot of you reading SaaStr are probably more B2B SaaS oriented and may not be paying attention to the consumer market, but it’s already massive and is continuing to grow quickly. So, let’s look at the state of subscription apps and how B2B SaaS can learn from it. In B2B, the classic metric for this is 2% now and was 2% in 2006.

Subscription 306

Subscription Payment Features B2B Mobile 306

SaaStr

DECEMBER 20, 2023

From 60 Million Users in September 2021 to 170 Million in December 2023 It certainly helps that Canva in many ways is as B2C as it is B2B, as it fuels a huge TAM. That’s awfully impressive. Importantly, growth has accelerated this year. They crossed 60 million users about two years ago — and have almost tripled since then. #3.

AWS 312

AWS B2C Scaling AI 312

SaaStr

MARCH 6, 2024

But it’s also tied to B2B seat models and tech. So as tech companies tighter their belts, and decrease seats, the same headwinds that have impacted ZoomInfo, Zoom, and many B2B leaders from Outreach to Gong and more also impact Okta. AWS alone generated $175m of contract value for Okta, growing 130%.

Fractional VPE 287

Fractional VPE Part-Time VPE Scale SMB 287

SaaStr

OCTOBER 6, 2022

We help B2B SaaS marketers turn organic search into a source of repeatable revenue through software and coaching. The platform automates the provisioning of your application to the cloud (AWS, GCP, Azure), integrating cloud ops, DevOps, and security/compliance with 24×7 monitoring and support.

GCP(Google Cloud Platform) 246

GCP(Google Cloud Platform) Azure AWS Enterprise readiness 246

SaaStr

MAY 12, 2019

We all know this from AWS and Twilio on down, but Fastly is a visceral reminder. One consistent theme for every B2B/B2D company we’ve profiled here about to IPO, or that has recently IPO, is they all have outstanding revenue retention — even ones selling to SMBs like Zoom and Pagerduty. A lot of enterprise-grade spend.

Outsourced Development 259

Outsourced Development AWS Retention Enterprise 259

SaaStr

SEPTEMBER 28, 2023

Two Secret Superpowers To Beat The Competition If you’re launching a new B2B application today, you can equip yourself with two secret superpowers to win the deal or, at minimum, not lose the deal. Today, companies spend over $10M/month on AWS — companies like Lyft, Pinterest, and Stripe. Go Enterprise early. Localize early.

Enterprise readiness 289

Enterprise readiness Payment Solutions Enterprise Payments 289

SaaStr

AUGUST 19, 2023

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

VP of Engineering 246

VP of Engineering AWS Engineering AI 246

Tom Tunguz

APRIL 6, 2023

In the cloud, AWS, Azure, & GCP have created about as much market cap as all the top 100 B2B & B2C publics built on cloud (Netflix, ServiceNow, AirBnb, etc). There are 4 questions startups should ask themselves about building with generative AI. Layer : application, platform, or infrastructure?

Generative AI 229

Generative AI AI GCP(Google Cloud Platform) Startup 229

SaaStr

AUGUST 4, 2021

From AWS to Vimeo: this year’s speaker lineup is packed with incredible speakers and content. From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo’s CEO Anjali Sud. Check out the full detailed agenda here. There’s content that everyone on your team can learn from.

Scale 203

Scale AWS B2C SaaS 203

SaaStr

NOVEMBER 8, 2022

Does it cost so, so much to host a few million lines of code on AWS? Ultimately, almost everyone in B2B SaaS, down the road, ends up getting 80%+ of their leads through their brand, through word-of-mouth, through second-order revenue, etc. So is SaaS cursed? In fact, great sales teams are accretive. These leads cost almost nothing.

Scale 299

Scale SaaS Banking AWS 299

SaaStr

MAY 31, 2024

Unless you’re in B2C or self-serve, a B2B marker has always done the same thing: put stuff in the funnel and help move it down. 7: Having the CMO Report to the CRO is a Terrible Idea Having marketing under a CRO is an awful idea for two reasons. The latter has. What does a VP of Marketing do? Almost no CRO knows what marketers do.

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

SaaStr

DECEMBER 26, 2022

Buyers are increasingly wary of bias, seeking trustworthy sources, and B2B websites are declining in trust. . The role of AWS, Azure, and Google Cloud Marketplace is becoming increasingly important. “45% Today, the focus is less on companies advocating for themselves but rather on building people advocates.

Software Review 245

Software Review Software Azure Cloud 245

Intercom, Inc.

MARCH 9, 2018

Here are a few subtle clues we watch for that actually say an awful lot about a potential customer. The rocket ship can represent growth and progress, usually important in B2B conversations ;-). Assess the opening dialogue. Customers with questions should be your first priority. Cats are good for just about anything.

AWS 205

AWS Communication B2B Sales 205

FastSpring

FEBRUARY 11, 2021

If you’ve never heard of B2B before, then the term can leave you scratching your head and wondering, “What is B2B sales?” B2B is shorthand for “business to business sales.” Unlike B2C, which is business to consumer sales, B2B sales focus on selling to businesses, not individual consumers. Types of B2B Companies.

B2B 78

B2B Strategy B2C Sales 78

SaaStr

JULY 1, 2024

When you go upmarket, they’ll likely want you to integrate with some legacy technology, like MS Dynamics or AWS. You’ve built your product today, and maybe it integrates with Salesforce or Hubspot CRM for your downmarket customer. Finally, don’t forget about service partners.

Sales Hiring 305

Sales Hiring Scale SMB compliance 305

Sales Hacker

APRIL 23, 2024

Lessons learned from scaling innovative products and go-to-market motions at AWS. 32:49 – Challenges faced and insights gained during Linda’s time at AWS. Why a modern go-to-market approach requires moving beyond legacy CRM systems. How Common Room unifies siloed data to enable a 360-degree view of the customer.

Sales Recruiting 116

Sales Recruiting Scale AWS Management 116

Point Nine Land

JANUARY 30, 2019

How the AI wave could impact the B2B software industry in the next decade Last year I explained in a video, embedded below, that I believed the B2B software industry was entering a new stage: the SaaS wave was now in its deployment phase, and at the same time, the next big innovation wave, driven by AI, was in its installation phase.

AI Search 70

AI Search AI B2B Software 70

SaaStr

JUNE 26, 2024

Consumer happens faster than B2B because you can cancel a subscription in 60 seconds vs. signing 3-year contracts with Salesforce. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. If B2C rebounded back in 2023, that means 2025 might be a little easier for a lot of folks in classic B2B.

CTO Hire 147

CTO Hire AI Venture Capital Sales Hiring 147

CloudGeometry

JULY 8, 2021

The B2B SaaS arms race will be won by those who can consistently translate technical debt into development versatility: adding new features, integrating new data sources and workflow integrations, trying new technologies, retiring locked-in dependencies. and onboarding new customers.

Well Architected Framework 130

Well Architected Framework CTO Hire Payment Methods Payment Solutions 130

Chargify

FEBRUARY 1, 2018

In addition, B2B customers are consumers in their daily lives which has influenced their buying patterns and expectations in the workplace. Amazon Web Services (AWS) is a poster-child for the Relationship Economy—they truly understand the modern B2B customer. Salesforce is another great B2B example.

Subscription 75

Subscription Payment Features AWS Scale 75

OpenView Labs

JANUARY 27, 2021

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. Do you need your prospective buyer to connect your tool into their AWS account and then load in a ton of data in order for them to see the product in action?

Development 105

Development DevOps as a Service Software AWS 105

CloudGeometry

SEPTEMBER 7, 2021

Those awesome new tricks that seem to show up out of nowhere within cloud-first applications like Google Workplace, Slack, Facebook, Twitter, Stripe, the iPhone, and Amazon (both eCommerce and AWS)? It’s made to look effortless by any heavyweight you might name, but don’t be fooled.

DevOps as a Service 130

DevOps as a Service Software Development AWS Cloud 130

SaaStr

JUNE 3, 2020

And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. And the B2B playbook specifically, how do we see it evolving? They can make donations for those charities.

Software Review 259

Software Review Scale Technical Review SaaS 259

OpenView Labs

DECEMBER 15, 2020

Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . B2B buyers want ecommerce buying experiences. Companies migrating to the cloud are bringing buyers with them.

Marketplace as a Service 52

Marketplace as a Service Cloud Scale VP of Engineering 52

Intercom, Inc.

AUGUST 1, 2019

It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. But for B2B marketing, it’s super valuable. In the consumer space, it’s a little bit different.

Strategy 36

Strategy Payment Methods Payment Services Startup 36

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. An ecosystem of related products and channel partners exist around every B2B product. Forrester estimates that 75% of world sales flows through indirect channels.

Payments 113

Payments SaaS Payments Payment Solutions Payment Services 113

User Pilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.

SaaS Payments 104

SaaS Payments Payment Methods Payment Services Payment Solutions 104

Sales Hacker

FEBRUARY 2, 2024

Super Bowl is around the corner: Gong did Super Bowl ads starting in 2021 and 2022 before it was ‘cool’ for B2B companies, setting a new record week for pipeline creation at the company. AI: Google is releasing a new AI-powered tool, ImageFX , for image creation. Listen to Udi Ledegor’s story about it on Demandbase’s channel.

Metrics 122

Metrics Revenue Scale Marketing 122

CloudGeometry

APRIL 25, 2022

Start assessing what you will need to do by reviewing the AWS Well-Architected Security Pillar design principles and Google’s DevOps tech: Shifting left on security. #2 5 Application Deployment Options Almost every B2B SaaS company presents a subscription pricing scheme in a menu with three or four columns. How do you respond?

Enterprise readiness 130

Enterprise readiness Enterprise Technical Review Software Review 130

Intercom, Inc.

JANUARY 24, 2019

It’s less expensive than it’s ever been in terms of actually getting a product to market, whether it’s leveraging platforms like Salesforce or GCP or AWS or Heroku. On the enterprise side or on the B2B side, we think about implementation, and we need to move that out of the way.

Scale 151

Scale Machine Learning Artificial Intelligence Technical Review 151

Intercom, Inc.

OCTOBER 14, 2019

Products like Amazon Web Services (AWS) and the rise of engineering talent globally have reduced the barrier of entry for software startups in recent years. Buyers aren’t locked into long-term purchases the same way they were with on-premises solutions. There’s more competition and more choices for software buyers.

Software Review 162

Software Review AWS Social Media Machine Learning 162

OpenView Labs

JANUARY 24, 2022

Just like over the last decade, and even more pointedly in the last two years where we’ve seen most purchases in our consumer lives go online; B2B transactions are undergoing that same transformation. . So, it’s no wonder that it has been a massive year in the Cloud Marketplace business.

Marketplace as a Service 77

Marketplace as a Service Cloud Trends Software 77

ChurnZero

JUNE 24, 2022

What does this mean for B2B SaaS businesses? In our webinar, 2022 SaaS retention benchmarks , SaaS Capital Manager Director Rob Belcher shares the results from their 11th annual B2B SaaS benchmarking survey. I mean AWS or whatever might be going up too. How do you stack up against your peers?

Benchmarks 98

Benchmarks Retention Software Review Technical Review 98

ChurnZero

AUGUST 11, 2020

This article shares three successful approaches B2B SaaS companies took to retain customers in the first wave. You and I both know how awful it feels to have someone disregard what we say and focus on their end goal instead.

Retention 97

Retention Strategy Underperforming Technical Team Software Review 97

FastSpring

DECEMBER 21, 2020

Working with the team to sink my teeth into what the B2B integration will look like with SalesRight. But I do enjoy running an awful lot. I spend most of my day on SalesRight and its roadmap, helping our customers and working with the engineering team. What are your favorite hobbies and activities outside of work?

Technical Review 78

Technical Review Development Team Review Software Review AWS 78

Audacix

SEPTEMBER 20, 2022

How to protect your cloud console with GCP/Azure/ AWS cloud console pentests. How to make your software or SaaS enterprise-ready so that you can sell more to larger B2B customers. How to prioritise and pick the right security related activities to do first.

Software Development 52

Software Development GCP(Google Cloud Platform) Development Software 52