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16 Customer Acquisition Strategies To Increase Conversion Rates

User Pilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. What is a customer acquisition strategy?

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Understanding Risk Management Strategies as a PayFac

Stax

As such, PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed. PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed.

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UX Strategy: Step-By-Step Guide for SaaS Companies

User Pilot

How do you develop a robust UX strategy? This is the main focus of the article. We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! What is a UX strategy?

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

User Pilot

In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. In this role, he drove the development of products that took eBay’s global e-commerce platform to new levels of success. Marty Cagan is a popular name in the product management world. Who is Marty Cagan?

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Sales Content Managers: Here’s How to Diagnose & Repair Your Content Strategy

Sales Hacker

Content is one of the most critical components of your sales engagement strategy. To ensure long-term content strategy success , it’s best to periodically evaluate your team’s content requirements and workflow alignment. This article is an excerpt from Outreach’s Unleash Customer Workshop: “Content Therapy.”

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3 Compensation Questions You MUST Ask Before Taking a Sales Job

Sales Hacker

I have over a decade of sales compensation and strategy experience, including my new course, The Practical Guide to Sales Compensation. In this article, I’ll teach you how to understand comp plans using these three key principles. Related: The Ins & Outs of Variable Pay Compensation Structure for Sales Teams 2.

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Gross Retention vs. Net Retention: What’s the Difference?

Totango

To make it to the Super Bowl, a football team must have two things: a strong defense and a strategic offense. The defense maintains a good field position and prevents the opposing team from scoring points, while the offense orchestrates smart plays to gain additional yards and score points. What is gross retention?

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