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The Web3 Marketing Stack: The Next Big Wave in Crypto

Tom Tunguz

For web3 startups to thrive, their marketing teams will need to spend marketing dollars to acquire users efficiently. Existing marketing technology won’t work for web3. Web2 marketing employs the cookie as the primary identifier of a person, not a wallet. Advertisers seek to optimize their marketing funnels.

Marketing 348
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Economics in the Sometimes Strange World of Web3

Tom Tunguz

Blockchains are databases application developers use to build novel user experiences. They provide faster & less expensive transactions for application developers. For an individual transaction, the difference may not matter, but for application developers & frequent traders, those dollars accumulate over time.

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Investing in Upstash

Andreessen Horowitz

Having spent the last few years studying this market, we observed two key drivers behind the adoption of this platform shift — one architectural, and the other organizational. First, application logic is becoming event-driven for new apps, necessitated by high volume and low-latency communication between third-party APIs and microservices.

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Red Hat's Acquisition - A Triumph of Open Source

Tom Tunguz

IBM will spend 31% of their current market cap for Red Hat and pay a 70% premium to Red Hat’s closing price on Friday. Red Hat offers three groups of software products: Operating System (Linux and virtualization); Application Development (application server/JBoss); New Infrastructure (OpenShift, OpenStack and Ansible).

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The impact of the cloud and PaaS on marketing

Practical Advice on SaaS marketing

While Ford continued to assemble the final automobile, and they were responsible for designing, marketing and selling it, the docks and furnaces at the River Rouge plant were sold off or shut down. The evolution of application software development Application software development is on a similar path.

Cloud 100
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The 3 Types of Channel Strategies for SaaS Startups

Tom Tunguz

In contrast to the reseller model, the application developer model has one major difference. No matter the type of channel program, whether VAR, application developer or software broker, the ambition of channel programs remains the same: partner with other organizations who can acquire new customers.

Startup 111
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Best Business Process Management Software

Neil Patel

Are these markets and use-cases that apply to your business? Low-Code Application Development. Low-code application development platforms weren’t built for BPM, but they are growing in popularity as a solution. Low-code application development comes at the problem from a different angle.

Payments 131