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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You assembled a talented team, built an amazing product, and established a growing SaaS business.

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IBM’s Arin Bhowmick on designing ethical AI

Intercom, Inc.

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. According to him, good design doesn’t need to sacrifice transparency, and imperceptible AI isn’t ethical AI.

AI Search 245
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Scaling Success: Digital Entrepreneurship and SaaS Exits

FastSpring

and now very big in the case of, say, a zero, which is cloud accounting software. the reason being is YouTube is the second largest search engine in the world. What you’re actually looking for is something which dominates YouTube search, something which has clearly high views, which is the equivalent of page views on a blog.

Scale 121
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11 Best Customer Success Tools in 2024 (for Startups to Enterprises)

User Pilot

Let’s review everything your customer success team has to do in the absence of any customer success tools. Best customer success software for startups and small companies. Best customer success software shortlist ClientSuccess – starting from $15,000/year. Defining a customer success tool and other FAQs.

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Top Software Review Sites (and how to turn customer reviews into cash)

Incredo

How many software review sites are you present at? Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. And you know why people are subscribing to your software. When something goes wrong, it’s time to voice what happens.

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UX Analytics: It’s Not Just About Data Collection and Methods

User Pilot

Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. To assign meaning to whether the numbers are good or bad, context is crucial.

Data 105
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Why Web Accessibility Is Good for Business

FastSpring

Why accessibility improvements often lead to better search performance and conversions. Since 2010, she’s been leading teams, building websites, web applications for nonprofits, K through 12, higher education, government, businesses of all sizes. Amber shares: What accessibility really means beyond color contrast and alt text.

Business 108