SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. The second constituent there is the developer. Why do developers love SaaS products? The key here is knowing what your sales model is. I mean, this is quite new.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. But conversational support doesn’t just benefit your support team. Teams that benefit: Sales, marketing.

Underperforming Technical Team 129

Underperforming Technical Team Scale Sales Hiring Sales Recruiting 129

Intercom, Inc.

AUGUST 17, 2018

In advertising, a one size fits all strategy is too broad to be truly effective. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. One size ends up fitting none. Step 2: Identify your target audiences.

Scale 136

Scale Underperforming Technical Team Advertising Market Research 136

Sales Hacker

NOVEMBER 16, 2021

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. What is lead generation automation? What is lead generation automation? In short, all of them.

Scale 124

Scale Outsourcing Services Artificial Intelligence Machine Learning 124

User Pilot

AUGUST 30, 2024

Enter: product-focused advertising. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Let’s find out more!

Advertising 105

Advertising Social Media Underperforming Technical Team Scale 105

Intercom, Inc.

NOVEMBER 14, 2019

It’s time to start thinking about retention at scale and bring onboard a customer success team. She joined the company in 2007 back when it was just 30 people and has been instrumental in helping the company scale both its team and its market share over the years. Why you need a customer success team.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

SaaStock

FEBRUARY 14, 2019

The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. We’ve gathered LatAm’s leading SaaS founders, executives, and investors – as well as a few international faces – for an unbeatable few days of knowledge and networking.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Intercom, Inc.

APRIL 11, 2019

This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 But scaling a marketing team to the heights Segment have isn’t as simple as putting a bunch of A-players in a room and getting them to start churning out paid advertising. billion dollar valuation. Startup marketing is tough.

Scale 162

Scale Underperforming Technical Team Marketing Startup 162

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. Rick, welcome to the podcast.

Sales Hiring 86

Sales Hiring Scale Sales Recruiting Sales 86

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

SaaStock

FEBRUARY 13, 2019

When we announced a few weeks ago that we would be bringing our leading SaaS conference to Asia, and running it in Hong Kong, many locals thanked us for choosing the city. was created by a team with 25+ years of experience in location-based tech, spanning various services and real-time asset tracking systems. Founders : Max Armbruster.

SaaS Payments 225

SaaS Payments Payment Solutions Merchant Services Payment Methods 225

Neil Patel

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Neil Patel

SEPTEMBER 18, 2020

We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. Everything we do is focused on producing real results for businesses whether that’s more traffic, leads, or revenue. I do the same thing for clients with my agency, NP Digital.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Content Marketing Scale 145

Intercom, Inc.

JUNE 13, 2018

It’s something you definitely don’t get with paid advertising either. Businesses have been giving prospects and customers “an experience to remember” for hundreds of years. A bad version of this opportunity is spending half of your annual marketing budget on sponsoring a conference closing party. Is it as measurable? Not always.

Branding 205

Branding Outsourced Development Scale Travel 205

Sales Hacker

APRIL 25, 2019

My cost-conscious lens (plus our proven outbound sales program) has served my company, Leadium, well. I am passionate about helping small to medium-sized businesses (SMBs) accelerate their growth with outbound sales. The SMB Decision: In-House vs. Outsourced Sales Development.

Outsourcing Services 96

Outsourcing Services Sales Hiring Sales Outsourcing Outsourced Development 96

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I And I won’t give away too much of the lead here.

Scale 158

Scale Sales Payment Methods Merchant Services 158

SaaStr

APRIL 23, 2019

Henrique: So, we applied to YC with this VR idea, which, looking back, it was pretty bad, but at the time we thought it was great. It was, kind of, like a developer friend who had a startup, so they saw their transactions on the terminal. Anu: And then the rest of the team? The first end team. When was the GC?

Sales Hiring 209

Sales Hiring Sales Recruiting Scale Payment Methods 209

Neil Patel

OCTOBER 23, 2020

In this guide, our team at Neil Patel Digital has outlined some vital tips to identify and hire specialized marketing agencies, as well as help you understand how these agencies fare when compared to an end-to-end agency. Email marketing agencies can help you move your prospects down your sales funnel. Advertising.

Outsourcing Services 143

Outsourcing Services Sales Hiring Outsourced Development Marketing 143

Neil Patel

JANUARY 11, 2021

Follow this up by building your team and finding a location if you’re opening a physical store. Finally, focus your efforts on generating more sales and growing your business, which is also what you’ll find yourself doing for most of your career. After all, your customers would prefer more of a good thing and less of a bad thing.

Underperforming Technical Team 141

Underperforming Technical Team Business Sales Hiring Scale 141

Neil Patel

SEPTEMBER 22, 2020

You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. You have to make consistent sales if you want to scale your business fast. No, I’m serious.

Sales Hiring 145

Sales Hiring Outsourcing Services Social Media Underperforming Technical Team 145

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Andreessen Horowitz

SEPTEMBER 19, 2023

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. Over time, Instacart planned to build out an advertising revenue stream with CPG companies, offering them effective performance marketing with a primed, high-intent audience. Has it been easy?

Marketplace as a Service 140

Marketplace as a Service Underperforming Technical Team Scale Construction 140

Aaron Beashel

OCTOBER 31, 2016

Just a few months into my stint at Campaign Monitor, a new CEO joined to lead the company. Alex co-founded the well-known SaaS company Desk.com before selling it to Salesforce and becoming the VP of Service Cloud (their second largest business unit, behind Sales Cloud). How to create a V2MOM framework for your company or team.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

Neil Patel

SEPTEMBER 28, 2020

You’re going to need a list of: Goals, KPIs, and objectives: For example, you could focus your attention on generating a specific number of leads, customers, or revenue. This will help you identify potential partners, advertising opportunities, and strategic alliances you can use to grow. Here are a few examples.

Strategy 143

Strategy Underperforming Technical Team Advertising Scale 143

FastSpring

JANUARY 27, 2022

However, if you do ask for a credit card number, those who provide one are more qualified prospects. And in cases where our customers get stuck, our support team responds in a timely manner with personalized video. Make it easy for prospects to see which tier works best for them. How FastSpring simplified the signup process.

Merchant Services 146

Merchant Services Payment Services SaaS Payments Payment Solutions 146

FastSpring

FEBRUARY 6, 2025

X sales force, X meta. You get to work with a lot of different teams. Is your big company doing a return to office and you have to badge in for four hours every day to sit on Zoom with your team that lives in Virginia? They’re like, I don’t believe in the company vision because the team is on different pages.

SMB 107

SMB Sales Recruiting Branding Sales Hiring 107

Neil Patel

JANUARY 18, 2023

If there’s a story to tell from 2022, it’s that Google’s algorithm updates continue to impact the past, present, and even future of both web development and content creation. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. It’s a vital strategic asset, and it’s not going anywhere.

VP of Engineering 136

VP of Engineering AI Search Engineering Social Media 136

Intercom, Inc.

JUNE 7, 2018

Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. Developing a growth culture at Dropbox. Adam: What are some tangible examples – good and bad – of North Star Metrics you’ve seen?

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

OpenView Labs

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.

Sales Recruiting 108

Sales Recruiting Scale Sales Hiring Underperforming Technical Team 108

Casey Accidental

JANUARY 2, 2018

I receive a lot of questions about growth teams. Who does this team report to? When do I start a growth team for my business? The purpose of growth is to scale the usage of a product that has product-market fit. The purpose of growth is to scale the usage of a product that has product-market fit. What changed?

Underperforming Technical Team 111

Underperforming Technical Team Scale Retention Engineering 111

User Pilot

MARCH 30, 2025

So now lets look at all the different strategies and best practices for attracting mobile users to your SaaS app: 9 User acquisition strategies to scale your mobile app user base In a nutshell, your user acquisition strategies can be either: Paid media marketing, where you pay platforms to put your app in front of potential users.

Mobile 66

Mobile Acquisition Software Review Social Media 66

Intercom, Inc.

MAY 8, 2019

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. The numbers behind this u-turn are staggering.

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

Sales Hacker

APRIL 1, 2021

Because we’re Sales Hacker (and it’s literally our job), we decided to take matters into our own hands: we talked to the experts. A made-up role so companies can hire more people to tell sales how best to do their job.” — Jason Henson , Manager, SMB Sales Development at Lytx, Inc. . They’re sick and tired of it, frankly.

Sales Recruiting 120

Sales Recruiting Underperforming Technical Team Sales Hiring Scale 120

Sales Hacker

FEBRUARY 1, 2021

Subscribe to the Sales Hacker Podcast. Lessons learned from nine months in enterprise sales [10:18]. Sam Jacobs: This week on the show, we want to put a spotlight on account executives, people like you that are in the trenches making sales. What’s your sales organization’s biggest challenge right now?

Underperforming Technical Team 82

Underperforming Technical Team Scale Sales Hiring Systems Review 82

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. A 40% reduction in cost per sale and a 141% increase in conversion rates were other wins.

Outsourcing Services 110

Outsourcing Services Social Media Scale Outsourced Development 110

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. This is a strategy that we’re replicating at Outseta, so far with James our lead designer. We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Unbounce

JUNE 17, 2020

What if poor messaging and confusing design get in the way? Not only will this ebook help establish your expertise, but it’ll also bring in revenue and grow your mailing list (hellooo, self-vetted prospects). But the good news is that by improving your landing page, you can encourage more downloads—and, ultimately, generate more leads.

Scale 145

Scale Sales Recruiting Underperforming Technical Team Software Review 145