SaaStr

JUNE 4, 2024

Today, AI is heavily taking over sales roles, so this information is geared toward outbound, and how do you make the most of this switch. It appeared that outbound was no longer working at that scale, but then, everyone was surprised by the coming of age of AI tools. It’s also a great tool for lead scoring. Goal: Get 10% of U.S.

Scale 285

Scale AI Marketing Advertising 285

Sales Hacker

JULY 8, 2024

David Greenberger leads CHEQ’s North America sales team. CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). Navigating the transition from startups to large enterprises in sales roles.

Scale 124

Scale Sales Hiring Scaling Cybersecurity 124

SaaStr

JUNE 21, 2024

Sam Blond, the former CRO at Brex with 15 years in tech sales, took the stage at SaaStr Europa 2024 to share nine easy sales concepts that so many get wrong. Sam got his first job in tech sales as an SDR for Jason Lemkin’s company, EchoSign, which later sold to Adobe and launched his career. They did this right at Brex.

Sales Recruiting 284

Sales Recruiting Sales Hiring Scale Outsourced Development 284

SaaStr

SEPTEMBER 27, 2024

I’ve never seen a marketing agency get a startup qualified leads , especially at the earliest start-up phases. And managing online marketing and advertising for you — once you’ve proven you can get the basics working yourself. But leads ? Even the best marketing agencies mainly help you scale. And true customers?

Scale 278

Scale Marketing Advertising Startup 278

Tom Tunguz

NOVEMBER 9, 2019

PMMs (product marketing managers) research the customer, craft the story of the product, produce content that relates the story, develop the launch plan for the product, coordinate the launch, engage the users and analysts, and product content to enable sales to sell. Demand generation marketers acquire leads using a portfolio of techniques.

Scale 255

Scale Startup Sales Recruiting Sales Hiring 255

Intercom, Inc.

AUGUST 13, 2020

Brands that have learned to engage in conversations with – and not just talk at – their customers have reaped the rewards of climbing sales and enduring loyalty. This is Scale , Intercom’s podcast series on driving business growth through customer relationships. million thanks to their cheeky Twitter presence.

Scale 209

Scale Branding Social Media Technical Review 209

SaaStr

FEBRUARY 7, 2024

Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple. In this playbook we’ll share: Automated outbound at-scale strategies. No humans involved.

Scale 268

Scale Sales Hiring Strategy Marketing 268

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Tailored Audiences.

Advertising 138

Advertising Scale Payment Solutions Social Media 138

Buffer Resources

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertising 108

Advertising Social Media Technical Advisors Entertainment 108

SaaStr

MAY 25, 2022

He also shares some eye-opening insights on how Expensify scaled over the years. Expensify scaled by breaking through the clutter. Its economic model needed to capture the entire market, which leads to the second piece of the Conan Economics puzzle. Advertising is not inherently profitable. The Shield: market consensus.

Scale 300

Scale Marketplace as a Service Advertising Business Model 300

SaaStr

MARCH 1, 2023

So what if I told you there is a SaaS company you likely have never really heard of unless you are in adtech / advertising, doing $2 Billion in ARR, with a $28 Billion market cap even today, that’s insanely profitable and yet still growing 32%? And growth has slowed as it has scaled past $1B in ARR. Yes, this company exists.

Scale 311

Scale Advertising Scaling Revenue 311

Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. The Top 10 Twitter Advertising Ideas. Make Sure Your Ads Are Creative.

Advertising 145

Advertising Social Media Trends Branding 145

SaaStr

MARCH 31, 2020

I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. That’s just not measurable on the revenue scale. Who wins is the big brand advertising networks. Because you’re just not making profit from those leads anymore, okay? FULL TRANSCRIPT BELOW.

Scale 162

Scale Scaling Sales Hiring Engineering 162

Neil Patel

NOVEMBER 3, 2021

To get ahead of the competition, consider analyzing competitor creatives in campaigns and advertisements. With scaled data labeling, you can train your algorithm to analyze customer review sentiments. With a free plan to start, you can test out the software while also knowing that scaling is possible. Optimize Prices.

Scale 144

Scale Outsourcing Services Artificial Intelligence Scaling 144

Stax

MARCH 18, 2025

It can be easy to consistently double revenue if you’re an early-stage company, but as you scale up, sustaining that becomes more difficult. Your CAC is how much you spend on acquiring and onboarding a customer, and can include marketing, communications, sales, and other expenses. Customer acquisition cost. More on that later.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Neil Patel

APRIL 19, 2021

However, at a certain point, your e-commerce business will need to scale up. That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. After all, plenty of advertising platforms help promote products to potential customers.

Advertising 131

Advertising Scale Sales Hiring Branding 131

Sales Hacker

MARCH 4, 2025

As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. But I imagine it also leads to some, some friction and alignment issues. And then along the way.

Scale 71

Scale Scaling Sales Hiring Technical Review 71

The Angel VC

OCTOBER 5, 2014

Both axes use a logarithmic scale. The second one is a ton of UGC (user-generated content), which leads to large amounts of SEO traffic and some level of virality. per signup (assuming a no-touch sales model where your CACs can go entirely into lead generation). Another option is a an OEM strategy (i.e.

Scale 280

Scale Business Customer Lifetime Value Enterprise 280

Stax

MAY 13, 2025

Talk to sales What Are Credit Card Merchant Services? These services enable you to process credit card payments online, in person, and on the go, and include everything from secure payment gateways to merchant accounts and point of sale (POS) systems.

Merchant Services 88

Merchant Services Payment Services Payment Methods SaaS Payments 88

User Pilot

AUGUST 18, 2024

Salesforce is the best sales automation tool. Sign up for a Userpilot demo and learn how this all-in-one product growth platform can help scale your business processes. These tools help businesses automate processes and perform various tasks, making it easier to scale. Trello is the best task management tool. GA dashboard.

Scale 104

Scale Scaling Software Review Social Media 104

SaaStr

JANUARY 10, 2024

“Typically that was the marketing hat in my case, but sometimes it was the sales hat or thinking about finance or other areas of the business. Leading him to some of his biggest mistakes when hiring: Not investing enough time. “It was always thinking about the company first,” said Janine Pelosi of Zoom.

Sales Hiring 299

Sales Hiring Scale Technical Review Leadership 299

Sales Hacker

JULY 30, 2024

Sam Blond is the former Chief Revenue Officer at Brex, where he scaled revenue from $1M to hundreds of millions in ARR. Prior to Brex, Sam served as VP of Sales at Zenefits, growing revenue from $1M to $70M in just two years. Discussed in this Episode: Why investing early in sales ops and rev ops is critical for scaling revenue.

Sales Hiring 111

Sales Hiring Scale Scaling Advertising 111

Totango

JUNE 8, 2021

A lot of times, a user journey mapping exercise turns into a lead routing exercise, like what do we want them to do from Point A to Point B, when in fact, you need to think about the user himself. And we represent that visually with their headshot, logo, the review, the advertisement that they produced with review content in it, etc.

Scale 118

Scale Scaling Technical Review Systems Review 118

Intercom, Inc.

NOVEMBER 5, 2018

Smart businesses today are realizing there’s a better way to do business and have started to use live chat messaging for everything, across the spectrum of sales, marketing and support. With proactive live chat, Tradeshift increased sales opportunities by 32%. Live chat can play a key role in the lead generation machine.

Scale 239

Scale Business Artificial Intelligence Customer Support 239

Intercom, Inc.

DECEMBER 12, 2018

Whether you’re a B2B or B2C marketer, one thing’s for sure: You have struggled with lead generation. Both landscapes are increasingly competitive and it’s little wonder that 63% of marketing executives have rated lead generation as their biggest challenges in 2018. Google AdWords – advertising. Pretty neat, huh?

Technical Review 223

Technical Review Technology Scale Marketing 223

OpenView Labs

NOVEMBER 9, 2023

So, you want to use paid advertisements for your early-stage B2B startup to drive user sign-ups or contact sales. In this guide we’ll focus on the nuances of initiating paid advertising for early-stage B2B startups. A common misconception is that developers hate ads and advertising to them doesn’t work.

Advertising 52

Advertising Scale Software Review Benchmarks 52

Intercom, Inc.

FEBRUARY 6, 2020

When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Our Senior Director of Demand Generation Brian Kotlyar recently spoke with Yvonne about her experience scaling Udemy for Business. Turning a sales objection into a unique differentiator.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Intercom, Inc.

NOVEMBER 7, 2018

Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth. It should generally include things like: advertising costs, the salary of your marketers, the costs of your salespeople, etc., If you have a sales team, what about their salaries and commissions?

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. There’s, I don’t know, 10,000 sales apps now or 10,000 marketing apps. Companies don’t have enough sales roles. The last one is, a lot of times, sales and marketing.

Scale 269

Scale Outsourcing Services Revenue Outsourced Development 269

Sales Hacker

NOVEMBER 16, 2021

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation? Use prospect search filters.

Scale 124

Scale Outsourcing Services Artificial Intelligence Machine Learning 124

Sales Hacker

JUNE 3, 2025

Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, and Africahelping to localize strategy, scale high-performing sales teams, and bring new ad products to market. He spent over 15 years building and scaling sales and business operations.

Sales Hiring 85

Sales Hiring Scale Sales Recruiting Sales 85

SaaStr

MAY 23, 2023

But simply sending out a few press releases isn’t enough –– you need a strategy to reach customers and prospects. Join 12,500 Cloud and SaaS Founders, VCs, and Execs at SaaStr Annual for three full days of workshops, sessions, and networking — all to help you scale faster. Paid Media: This can be thought of as advertising.

Scale 246

Scale Marketing Social Media Advertising 246

Sales Hacker

JUNE 23, 2020

Does LinkedIn InMail actually work for lead generation? LinkedIn has a reputation for high engagement for sales and high cost for marketing. That’s why the more important question isn’t whether InMail works, but whether it will work at scale, within your budget. A Sales Navigator account increases these credits to 20.

Scale 118

Scale Advertising Scaling B2B 118

SaaStr

JUNE 5, 2020

I argue that standard saas metrics make it possible for founders to scale using debt capital (production capital thats cheaper) instead of solely relying on venture capital (financial capital thats more expensive). . Google advertising spiked for the keyword “Best CRM”. Sales efficiency ratio? Everything got more expensive. .

Venture Capital 293

Venture Capital Technical Review SaaS Scale 293

Intercom, Inc.

DECEMBER 16, 2019

Organizations were struggling to align sales and marketing, personalize their tactics, and build truly one-to-one relationships with stakeholders. That’s because, when deployed thoughtfully, ABM enables marketing and sales teams to close their biggest deals in a targeted and coordinated way. 4 benefits of account-based marketing.

Scale 189

Scale Marketing Business B2B 189

Intercom, Inc.

MAY 18, 2022

customers, site visitors, leads). The customer journey is no longer linear, involving communications from marketing, sales, and support reps from lead to loyal customer. It’s about creating new opportunities for transactions at the very moment when customers and prospects are most interested or need you most.

Data 217

Data Scale Engagement Advertising 217

User Pilot

AUGUST 30, 2024

Enter: product-focused advertising. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Let’s find out more!

Advertising 105

Advertising Social Media Underperforming Technical Team Scale 105