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Product Funnel: What Is It and How to Create One?

User Pilot

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy.

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Conversion Funnel Leaks: Types + Ways to Identify And Fix Them

User Pilot

TL;DR A conversion funnel leak is a point in the customer journey where potential customers drop out of the process before taking the desired action. Sales funnel leaks happen at the top, middle, and bottom of the funnel. The conversion rate typically decreases as users go deeper into the sales process.

Scale 105
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How to Build Custom Funnel Reports in SaaS

User Pilot

Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing.

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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation. Different segments of the sales funnel warrant different types of content.

Strategy 141
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What is Customer Acquisition Cost? A detailed guide

CustomerSuccessBox

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

User Pilot

What is marketing funnel analysis? How is it different from sales funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Why is conducting marketing funnel analysis important?

Marketing 105
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Omnichannel Analytics Guide for SaaS Companies

User Pilot

In SaaS, this includes mostly online interactions , for example, on the website, in web and mobile apps, or via social media platforms. For example, apart from content marketing , you may also use paid ads, including PPC and display ads, and social media. ClickUp social media post. Userpilot heatmap.

SaaS 105