OpenView Labs

DECEMBER 10, 2019

Welcome to part two, focused on Customer Acquisition. This post is part of a series that covers the core Product Marketing work needed in the four critical phases of an early-stage startup. Customer Acquisition. Customer Acquisition. Now we are moving on to Customer Acquisition. Scaling Sales. Stay tuned!

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

User Pilot

SEPTEMBER 14, 2023

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. That’s where product marketing managers can help.

Management 77

Management Marketing Market Research Product Marketing 77

SaaStr

DECEMBER 1, 2021

Just 4% of buyers trust traditional market research firms and analysts the most, and only 38% consider a provider’s website the most trustworthy place to make a buying decision. This means that even if your website looks great and your product ranks high in a market research report, it’s not enough to convince most buyers.

Software Review 229

Software Review SMB Enterprise Software 229

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Social Media 111

Social Media Market Research Development Team Review Software Review 111

User Pilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Understand the key activities at different stages of your launch.

Market Research 71

Market Research Underperforming Technical Team SaaS Scale 71

User Pilot

JULY 18, 2023

Product managers aren’t directly involved in product coding, project management, or marketing. The growth product manager focuses on improving customer acquisition, retention, and other important KPIs. Conduct market research and user research The product management process starts with market and customer research.

Management 79

Management Artificial Intelligence AI Market Research 79

yoursales

JUNE 2, 2023

By estimating future revenue streams, organizations can determine the appropriate investment in marketing campaigns, sales training, customer acquisition, and retention strategies. Market Research and Competitive Analysis Incorporating market research and competitive analysis can enhance sales forecasting accuracy.

Forecasting 86

Forecasting Sales Sales Funnel B2B 86

User Pilot

OCTOBER 26, 2023

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. Product-led growth. It doesn’t end there.

Acquisition 87

Acquisition Scale Marketplace as a Service Onboarding 87

User Pilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Marketing 70

Marketing Market Research Branding Scaling 70

User Pilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation.

Underperforming Technical Team 77

Underperforming Technical Team Social Media Scale Interviewing 77

User Pilot

AUGUST 20, 2023

Here are the steps usually implemented in the Build phase: Conduct market research and define your target audience. Follow these steps in the Measure phase: Choose metrics to measure the success of your launch, such as customer acquisition cost , activation rate , PMF , NPS score , and CSAT score.

Development 72

Development Scale Interviewing Acquisition 72

User Pilot

MARCH 25, 2024

Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. CAC = (100,000 + 300,000)/1000 = $400 Metrics for SaaS valuation: Customer Acquisition Cost (CAC).

SaaS 84

SaaS Customer Lifetime Value Acquisition Metrics 84

User Pilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. Go-to-market and pricing strategies that detail your marketing plan and preferred sales process. The Go-To-Market Strategy Wheel.

ChatGPT 75

ChatGPT SaaS Payments Marketing Social Media 75

User Pilot

JULY 31, 2023

Product managers should primarily be focused on the product itself – the roadmap, vision, and execution – while product marketing managers ’ main area of focus should be on product positioning and the go-to-market strategy. What does a product marketing manager do? What tools do product marketing managers work with?

Product Marketing 78

Product Marketing Management Marketing Customer Lifetime Value 78

Totango

NOVEMBER 27, 2023

The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms. After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy.

Trends 92

Trends Customer Success Machine Learning Artificial Intelligence 92

Buffer Resources

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. Parlaying this knowledge into my own newsletter felt fitting, and the market timing felt perfect.

Business 94

Business Venture Capital Technical Review Trends 94

User Pilot

OCTOBER 29, 2023

Market research Market research allows you to understand your target customers and the competitive landscape. What techniques can you use for market research? Customer Acquisition Cost (CAC) – this metric can help find which customer segment is the most cost-effective to acquire.

SaaS 88

SaaS Interviewing Pricing Market Research 88

Buffer Resources

MAY 7, 2024

I’ve noticed that sometimes the results of our campaigns are bolstered by existing customers, hiding the fact that the new customer acquisition isn’t as strong as we’d like it to be. I recommend using these tools to support your market research and letting yourself be surprised by what you learn.

AI 85

AI Strategy Advertising Sales 85

User Pilot

DECEMBER 5, 2023

Good product design makes customer acquisition easier as well. Data analysts play a key role in interpreting user data and market trends. The product design process consists of 7 key steps: User research. Market research. A big part of market research is competitive analysis. Iterative development.

Underperforming Technical Team 66

Underperforming Technical Team User Experience Interviewing Market Research 66

User Pilot

JULY 23, 2023

Growth marketing team A growth marketing team works on driving and optimizing growth in scalable and efficient ways. It helps a business increase customer acquisition, retention , and revenue. The growth marketing teams conduct their marketing processes via product optimization or any new marketing ideas.

B2B 73

B2B Sales Hiring Marketing Social Media 73

User Pilot

JULY 27, 2023

It’s calculated by deducting all expenses, including both direct costs associated with delivering the SaaS product and indirect operating expenses such as sales and marketing, research and development, and administrative costs. Conduct market research. Come up with product and new feature ideas.

Sales Hiring 88

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 88

User Pilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Conducting market research As a product manager, your job is to shape the product vision and strategy. Product manager skills: market research.

Management 81

Management Technical Review SaaS Leadership 81

User Pilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Now, you need to gather all relevant info, devise a marketing plan, and prepare to release your product into the wild.

Scale 93

Scale Social Media Market Research Strategy 93

Neil Patel

OCTOBER 7, 2021

Invest More in Market Research. Market research goes hand-in-hand with collecting first-party data. When marketing without cookies, you need to know who your audience is. If you’re new to this, here are some ways to get started with market research : Launch a targeted survey. Focus on Personalization.

Marketing 123

Marketing AI Search Advertising Social Media 123

User Pilot

MAY 8, 2023

If you don’t even know how you want your target market to feel about the SaaS solution, then you have no shot of finding the right positioning to beat your competitors. Once you’ve managed to capture leads through a marketing agency, sales funnel, mailing list, or social media campaigns, you need to jump on the opportunity.

Software Review 88

Software Review Outsourcing Services SaaS Sales Hiring 88

User Pilot

JULY 23, 2023

Create a go-to-market process (or processes) and train the team to follow them. Define and monitor the following KPIs: Customer acquisition cost , Customer Lifetime Value to Customer Acquisition Cost ratio , monthly recurring revenue , retention rate , organic search traffic, and return on ad spend.

Marketing 68

Marketing Customer Lifetime Value SaaS Advertising 68

User Pilot

JANUARY 26, 2024

TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Product-led content comes in different formats, including videos , case studies , blog posts, research reports, checklists , newsletters , and social media posts.

Content Marketing 52

Content Marketing Marketing Social Media Education 52

Tom Tunguz

OCTOBER 9, 2016

Acquisition. This is a combination of a product attribute and an acquisition attribute. The company is able to acquire customers through many different channels including organic, channel partners, and a viable online paid acquisition strategy. Human network effect plus data network effect reinforcing each other.

SMB 100

SMB SaaS Acquisition Education 100

User Pilot

NOVEMBER 21, 2023

Conduct market research The aim of market research is to assess what products are available in the market, what problems they address, how successful they are and what’s the demand. More importantly, it helps you find gaps in the market that your future product could fill.

Underperforming Technical Team 79

Underperforming Technical Team Sales Recruiting Social Media Market Research 79

Tom Tunguz

MAY 12, 2016

Initially, I found that result astounding, because all of the public market research and valuation work focuses instead of multiples of revenue. Here’s why: Account expansion demonstrates initial product market fit. Customer success reduces customer acquisition costs by fueling word of mouth.

SaaS 108

SaaS Market Research Churn Acquisition 108

ProfitWell

JULY 21, 2020

That’s why today I’m sharing tips and tricks on how to reduce your customer acquisition costs while maintaining customer lifetime value. But, as you grow, you learn that your customer acquisition efforts need to be strategic—or else you risk spending more money than you rake in. Let’s first dive into customer acquisition cost.

Customer Lifetime Value 54

Customer Lifetime Value B2B Acquisition Forecasting 54

Baremetrics

FEBRUARY 28, 2022

In other words, as a micro-SaaS with a low conversion rate, you’re better off relying on your own market research and observations for the time being. The benefit of a long-term, continuous marketing strategy (such as content marketing) over an episodic one (such as a television ad) is that it’s iterative.

Scale 105

Scale SaaS Machine Learning Artificial Intelligence 105

User Pilot

JANUARY 31, 2023

There are three main phases you should consider: Pre-launch phase: This phase includes activities like market research, product development, product testing, etc. Customer acquisition cost Customer acquisition cost (CAC) estimates how much it costs to get a new customer. Customer Acquisition Cost (CAC) formula.

Metrics 81

Metrics Scale Software Review Retention 81

Buffer Resources

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. Parlaying this knowledge into my own newsletter felt fitting, and the market timing felt perfect.

Business 52

Business Venture Capital Technical Review Trends 52

Sales Hacker

JUNE 5, 2018

Personalized messaging and content improves the overall customer experience (CX), and the experience is poised to become the most important part of your acquisition and retention strategies. Combining market research and your customer personas to personalize from the ground up is the blueprint for powerful prospect and customer outreach.

Social Media 72

Social Media Marketing Market Research Acquisition 72

Totango

AUGUST 25, 2022

Balancing Customer Acquisition Costs and Lifetime Value. The strategy of using customer engagement to increase sales can be framed in terms of balancing customer acquisition costs (CAC) with customer lifetime value (CLTV). Once you’ve landed a new customer through acquisition, the goal is to promote further expansion.

Engagement 97

Engagement Strategy SaaS Scale 97

User Pilot

JANUARY 9, 2023

Customer retention marketing is any marketing that aims to keep both new and current customers happy. They’re also more cost-effective than customer acquisition strategies. Save resources on customer acquisition. Take advantage of different marketing data types and sources to better understand your customer.

Customer Lifetime Value 81

Customer Lifetime Value Retention Marketing Scale 81