Tom Tunguz

AUGUST 29, 2013

In short, these networks are huge user funnels and money-making machines. To achieve this scale, these mobile social networks offer cost-effective customer acquisition by combining two network effects: user data aggregation and ad targeting data learning. Facebook’s mobile revenue will reach $2.5B

Mobile 100

Mobile Acquisition Machine Learning Artificial Intelligence 100

Tom Tunguz

JANUARY 3, 2018

That cash could be used for dividends, share buy backs and acquisitions. Several landscape altering SaaS acquisitions will come to fruition because of cash availability from repatriation and because there are enough public SaaS companies at scale to add material revenue and market cap to buyers. Machine learning fades as a buzzword.

SaaS Payments 201

SaaS Payments Scale Blockchain Machine Learning 201

The SaaS Garage

SEPTEMBER 13, 2022

Founded in 2013, riskmethods ’ software as a service (SaaS) solution harnesses cutting-edge artificial intelligence (AI), big data and machine learning to protect its customers’ supply chain networks. The planned acquisition of riskmethods further demonstrates our commitment to helping Sphera expand their operational ESG solutions.”

Artificial Intelligence 98

Artificial Intelligence Software Machine Learning Management 98

Tom Tunguz

DECEMBER 18, 2018

The recent seasickness in the public markets forces most CEOs adopt a more conservative approach to acquisitions. Facing large swings in valuation, these leaders may struggle to advocate and articulate that large acquisitions are accretive and will be immediately rewarded by share appreciation after an acquisition. To an extent.

Blockchain 178

Blockchain Technical Review Machine Learning Artificial Intelligence 178

Tom Tunguz

AUGUST 22, 2017

Next-generation machine learning tools are also available by API and improving all the time. Second, the customer acquisition playbook is well known. Third, the costs of customer acquisition have risen. Response rates are declining, depressing conversion rates, and raising the cost of customer acquisition.

Scale 189

Scale SaaS Venture Capital Machine Learning 189

Sales Hacker

OCTOBER 19, 2018

To many who have used both products, this was a no-brainer and a welcomed acquisition. Beyond the obvious though, this is an important acquisition which signals and reinforces other trends for the sales industry: RELATED: Artificial Intelligence: The Sales Renaissance is Here. We already had sales-channel saturation.

Acquisition 58

Acquisition Technical Review Artificial Intelligence Sales 58

Neil Patel

JANUARY 20, 2023

Machine Learning One aspect that many users are particularly excited about in Google Analytics 4 is the use of machine learning. In GA4, machine learning can help predict what actions a given user might take in the future. What will not be included in GA4?

Machine Learning 81

Machine Learning Artificial Intelligence AI Search Merchant Services 81

The SaaS Garage

SEPTEMBER 13, 2022

Founded in 2013, riskmethods ’ software as a service (SaaS) solution harnesses cutting-edge artificial intelligence (AI), big data and machine learning to protect its customers’ supply chain networks. The planned acquisition of riskmethods further demonstrates our commitment to helping Sphera expand their operational ESG solutions.”

Artificial Intelligence 52

Artificial Intelligence Software Machine Learning Management 52

Totango

NOVEMBER 27, 2023

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. Offer self-service functionalities through community and knowledge centers. Analyzing extensive datasets to forecast trends.

Trends 91

Trends Customer Success Machine Learning Artificial Intelligence 91

User Pilot

JUNE 19, 2023

Acquisition cohorts divide users based on when they started using the product. Different types of customer retention cohort analysis We distinguish 3 key types of cohort retention data analysis: acquisition cohort, behavioral cohort, and predictive cohort analysis. First, choose the acquisition cohorts which clearly show the trend.

Retention 83

Retention Social Media Customer Lifetime Value Acquisition 83

Neil Patel

DECEMBER 31, 2021

Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Search engines like Google offer machine learning to make it easier to create more personalized ads.

AI Search 114

AI Search Advertising Machine Learning Artificial Intelligence 114

Totango

JUNE 28, 2018

Today, we are very excited to announce the expansion of our Product and Engineering teams through the acquisition of Personity.ai. This acquisition allows Totango to extend its product leadership in enterprise Customer Success by delivering innovation faster to customers.

Artificial Intelligence 92

Artificial Intelligence Machine Learning Innovation Acquisition 92

Subscription Flow

DECEMBER 12, 2023

When offering subscriptions, it is not just customer acquisition but also the retention rate that contributes to the success of the business. AI includes machine learning and predictive analytics. Coming towards another very important factor that changes the scenario for SaaS companies is the customer retention rate.

SaaS Payments 59

SaaS Payments Payment Services Scale Payment Solutions 59

Buffer Resources

JUNE 28, 2023

Ratios related to your conversions, like Conversion Rate and Cost Per Acquisition, will tell me there are optimizations that could be done on our landing page. My hypothesis was that the Cost Per Acquisition (CPA) would decrease by 10 percent with those changes.

Marketing 102

Marketing Machine Learning Artificial Intelligence Scale 102

yoursales

JUNE 2, 2023

By estimating future revenue streams, organizations can determine the appropriate investment in marketing campaigns, sales training, customer acquisition, and retention strategies. These models employ advanced statistical algorithms and machine learning techniques to identify customer preferences and predict future buying patterns.

Forecasting 86

Forecasting Sales Sales Funnel B2B 86

User Pilot

MARCH 21, 2024

Sign-up/acquisition stage : Converting interest into action with a smooth sign-up process to start building a relationship. Onboarding stage : Providing upfront support to solidify the decision to stay, making the learning curve easier, and enhancing the initial experience. User persona example.

Strategy 97

Strategy Software Review Social Media Engagement 97

SaaSHolic

MAY 12, 2023

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

Artificial Intelligence 52

Artificial Intelligence Blockchain Government AI 52

Tom Tunguz

JULY 13, 2014

We’ve just seen one of the first acquisitions in the category with RelateIQ*, but I believe we will see many, many more for a few reasons. This differentiation is made possible because tens of thousands of customers already store the data required to feed machine learning algorithms in the cloud.

Scale 100

Scale Machine Learning Artificial Intelligence SaaS 100

Tom Tunguz

JUNE 20, 2016

Subverting those incumbents is going to require a meaningfully better product or substantially more effective customer acquisition channel. Machine learning in SaaS is nascent. We haven’t really seen a discontinuity of the magnitude SaaS presented to server/client, yet. Chat bots, too, are early.

Venture Capital 100

Venture Capital SaaS Machine Learning Artificial Intelligence 100

Intercom, Inc.

MARCH 27, 2018

Investing in machine learning to make automation personal at scale. Intercom is focused on solving communication problems across the customer lifecycle for internet businesses – from acquisition, to engagement, to retention, we sell to sales, marketing, and support teams. I studied artificial intelligence in college in 2004.

Artificial Intelligence 224

Artificial Intelligence Scale Machine Learning Technology 224

InsightSquared

SEPTEMBER 21, 2020

Machine learning had to take over. So behind the six integrated revenue intelligence solutions in our platform, you’ll find a robust context and correlation engine, all supported by powerful machine learning. . It’s been a whirlwind year since the Olono acquisition by InsightSquared and the success is very real.

Machine Learning 62

Machine Learning Artificial Intelligence Forecasting Revenue 62

Tom Tunguz

APRIL 25, 2017

I first observed the use of large scale machine learning at Google. And if that’s the case, fast, expensive, and aggressive customer acquisition will become the dominant strategy in the early days of ML-disruption. But none of these advantages confer a competitive sales advantage in the market.

Scale 100

Scale Advertising Machine Learning Artificial Intelligence 100

Tom Tunguz

NOVEMBER 6, 2016

An equally competitive category to sales, marketing has seen some consolidation this year with the acquisitions of Marketo and Constant Contact, among others. The exuberant acquisition environment should enable some early-stage companies to menace their incumbents and take share, as those behemoths are distracted by M&A.

Artificial Intelligence 100

Artificial Intelligence Trends Marketing SaaS 100

ProfitWell

SEPTEMBER 10, 2020

This has always been a bad idea, but in the days of machine learning and massive data, it can kill a business. This means that growth can stagnate even with large acquisition numbers. Finally, we have customer acquisition cost. Balance paid vs non-paid customer acquisition. How to track your SaaS growth.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

Intercom, Inc.

FEBRUARY 28, 2018

He helped bring the company public and later through its acquisition for $3.5B. In London, our newest office , we’re assembling an all-star team focused on developing our machine learning capabilities, building on top of our bot Operator and on building one of our newest core applications, Articles. Interested?

Scale 195

Scale Sales Hiring CTO Engineering 195

Totango

JUNE 28, 2018

Today, we are very excited to announce the expansion of our Product and Engineering teams through the acquisition of Personity.ai. This acquisition allows Totango to extend its product leadership in enterprise Customer Success by delivering innovation faster to customers.

Artificial Intelligence 48

Artificial Intelligence Machine Learning Innovation Acquisition 48

Intercom, Inc.

AUGUST 31, 2022

Social media is going to continue to grow and be an important acquisition channel for brands because it’s the most cost-efficient and most direct, targeted way to acquire customers”. Whether they’re asking about a particular product or the brand’s stance on animal testing, around 10% of them will end up converting.

Social Media 118

Social Media Engagement Scale Branding 118

InsightSquared

AUGUST 14, 2019

Using more advanced machine learning programs and through the input of historical and transactional customer data, these programs help build propensity models for sales forecasting, customer acquisition, and retention strategies. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

AI 91

AI Artificial Intelligence Sales Recruiting Forecasting 91

Intercom, Inc.

FEBRUARY 13, 2020

If you’re a performance marketer, we’ve seen some really cool workflows that aggregate all the different performance data from Google AdWords, Facebook, LinkedIn – all the acquisition channels – and brings that into a BI [business intelligence] dashboard. Alex contends that anyone can do the same.

Scale 181

Scale Marketing AWS Machine Learning 181

Stax

DECEMBER 4, 2023

With proper KYC protocols in place, you can effectively unearth the deposition of illicit funds, layering, and acquisition of assets like real estate. Technology can enhance AML compliance through automated monitoring systems, artificial intelligence, and machine learning algorithms that detect unusual patterns and high-risk transactions.

Merchant Services 88

Merchant Services Payment Services Payfac compliance 88

Tom Tunguz

JULY 14, 2013

The company is able to recoup its cost of customer acquisition, be it online marketing or inside/outside sales, in less than a year. Competition increases customer acquisition costs and increases sales complexity. Not every company has ML expertise. Characteristic 3: Finances Its Own Growth. Characteristic 4: Efficient Sales Model.

Sales Hiring 100

Sales Hiring Venture Capital SaaS Machine Learning 100

Intercom, Inc.

JUNE 23, 2020

Churn increases as customers switch to these forward thinking competitors, who use these same technologies to increase customer acquisition. For example, by using machine learning technology to predict when the question will be asked, support teams can provide answers in their product before the question is asked.

Customer Support 245

Customer Support Scale Underperforming Technical Team Scaling 245

SaaSX

FEBRUARY 11, 2020

We’ve talked in the past of aligning marketing and sales efforts to maximize external acquisition channels and drive demand, but these days it’s increasingly more common for companies to simply let their product be the driver of growth. Artificial intelligence.

Trends 120

Trends Artificial Intelligence SaaS Mobile 120

Tom Tunguz

AUGUST 5, 2015

Multiplatform, mobile, simple and logical UI, anticipatory software powered by machine learning. These UX and technology dislocations create a broad new set of opportunity for startups, especially bottoms up SaaS startups whose user acquisition strategy usually relies on word of mouth growth.

Startup 100

Startup Entertainment Machine Learning Artificial Intelligence 100

Tom Tunguz

MARCH 21, 2013

Third, machine learning technologies make magical experiences possible like priority inbox or Google Now. First, alternate customer acquisition techniques are required. Only now, after using these cloned applications for a while, do we understand how email, phone, calendar, etc should evolve.

Mobile 100

Mobile Machine Learning Artificial Intelligence Acquisition 100

SaaSHolic

MAY 15, 2023

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

Payment Methods 52

Payment Methods Blockchain Artificial Intelligence Payment Services 52

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The Product-led Growth Playbook for AI/Complex Products The machine learning revolution has come to stay, and with it comes many innovative but complex products. The game-changing dynamics of scaling in the Machine Learning Revolution.

Scale 99

Scale AI Growth Hacking Innovation 99