SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Uber is a classic marketplace company. It’s a two-sided marketplace. You had town car services before. Who has heard of Lambda School, out of curiosity? Thank you so much.

Acquisition 142

Acquisition Software Review Payment Methods Marketplace as a Service 142

User Pilot

OCTOBER 26, 2023

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. Their ultimate goal is to enable business expansion.

Acquisition 105

Acquisition Scale Marketplace as a Service Onboarding 105

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Now I’m investing in that. I enjoyed that weird dynamic of trying to impress them and get them to invest in my company.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. eCommerce Marketplaces.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. But once they’re happy with a service, they can help build trust with new customers as well.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

Tom Tunguz

JANUARY 14, 2016

To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale. Imagine regional taxi services, 4 in the US, each with a different app, different labor pools, different terms.

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

OpenView Labs

APRIL 13, 2020

In the last decade, a few major things have happened: Emergence of new platforms with incredible scale (from Facebook to TikTok). Are there marketplace dynamics? Looking at things from a different angle, imagine if a new social platform is emerging (like TikTok) with huge scale and many of your target users.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. Growth Stage – Scaling the Business, and . The growth stages are defined as: Early Stage – Product/Market Fit Stage, .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Intercom, Inc.

FEBRUARY 6, 2020

. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Totango

APRIL 24, 2020

Especially in a time of need and scale, your existing pace of outreach is probably not direct nor frequent enough. Prior to COVID-19, Zoom had already scaled its digital engagement model to support over 32,000 accounts per CS person. Your existing communication cadence is not direct or frequent enough. . This is true even for Zoom.

Customer Success 62

Customer Success Scale Marketplace as a Service Cloud 62

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Neil Patel

APRIL 9, 2021

The industry insights section provides you with data on certain industries, such as healthcare and financial services. Investing in workforce development and onboarding is an expensive process. Knowing what trends and insights matter to you is most important. Conclusion.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Facebook is a company where we like to see people trying new stuff.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

CustomerSuccessBox

JUNE 20, 2022

It takes several months to recover the CAC (Customer Acquisition Cost) and get to the profitable zone at a unit economics level. For without it would be impossible to deliver value to your customers at scale and meet your business goals. Why do I need a Customer Success Software? Turn down the churn rate. Early-stage SaaS.

Artificial Intelligence 52

Artificial Intelligence Customer Success Software Payment Features 52

Backlinkfy

SEPTEMBER 28, 2019

As an online business, you’ll need PPC Campaigns at some point to scale your business and reach new customers on Search and other ad networks. When using paid search ads, there are many variables that play into how you measure return on investment from your organic search campaign. Why Do I Need Pay Per Click Marketing (PPC)?

Scale 45

Scale Marketplace as a Service Advertising Sales Funnel 45

Sales Hacker

MARCH 18, 2019

Roger talks about the role of customer success , how do you build the customer voice into every interaction that you have with the customer, how do you scale and grow a big company, and what are the elements that are so important to picking your next company? Now of course, we want to thank our sponsors. The first is Chorus.ai.

VP of Engineering 69

VP of Engineering Sales Hiring Scale Technical Review 69

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.

Outsourcing Services 211

Outsourcing Services Scale Sales Hiring Outsourced Development 211

Casey Accidental

OCTOBER 18, 2021

Scaling work: tuning the underlying technologies or process to help the product and team continue to be effective e.g. Uber rearchitecting its data pipelines. In Eventbrite’s case, the company was: Integrating the acquisition of Ticketfly to move up-market in a specific vertical and build an enterprise sales motion.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

OpenView Labs

FEBRUARY 11, 2021

As a founder, you can use this 84 cents to pay salaries, office rent, dividends, or invest in R&D. Offering free usage is par for the course as a SaaS customer acquisition strategy. Scale reveals the depths of operational leverage. Creating a marketplace does just that. This begins early in the product’s design.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model.

SaaS Payments 228

SaaS Payments Metrics Payment Methods Scale 228

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Throughout this guide, we’ve been talking as if you’re selling a product or service.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Payrix

JANUARY 30, 2024

Durrett explained that Storable is the culmination of several best-in-class acquisitions, including multiple software companies, a marketplace company, and a couple of insurance companies. We didn’t want to deal with all the complexity right out of the gate, and we didn’t have the processing scale yet.

Payment Services 130

Payment Services Payments Merchant Services Payment Solutions 130

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. The key here is to keep the cost of customer acquisition down. Do you have a pricing page on your site or do you make it up on the fly? Gaining new customers.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive. Let’s cover each below.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Buffer Resources

OCTOBER 19, 2023

I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn mowing service and how challenging it was to make a living mowing yards. I felt a technology platform could solve this problem for both sides of the marketplace.

Strategy 110

Strategy Marketplace as a Service Social Media Investment 110

Sales Hacker

OCTOBER 13, 2020

Why it’s hard to build a two-sided marketplace [13:38]. Ryan has been building and scaling companies on the sales side for over 20 years. And the ones that aren’t are generally, kind of related industries, IT services and those sorts of things. Why it’s hard to build a two-sided marketplace [13:38].

Marketplace as a Service 95

Marketplace as a Service CTO Hire Sales Recruiting Data 95

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. SaaS as we already understood is a software as a service. Start Listing your saas on Software and saas Marketplaces.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

SmartKarrot

SEPTEMBER 1, 2022

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . When you land an enterprise client, you must be prepared to scale your business to meet their needs. Another area where quality must stand out is in customer service.

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

ChurnZero

JANUARY 13, 2022

Amir will lead all post-sales functions, helping customers use the full scope of their products and services to unleash the power of CentralSquare in their communities. “Not only have we accomplished major milestones in terms of organic growth, but our acquisitions have made us a force within the compliance industry.

VP of Engineering 98

VP of Engineering Customer Success Outsourcing Services Technical Review 98

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Arriving at a company that had found early success epitomizing Paul Graham’s mantra of “ do things that don’t scale ”, her brief was the opposite – to build a sales organisation that would scale. What’s not to like?

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Intercom, Inc.

APRIL 7, 2022

Businesses quickly realized they were spending a bit too much on awareness and customer acquisition and not nearly enough on retention. Sometimes, to develop a valuable service for your customers, you have to take one step back and understand what they need from you at that moment and where your gaps are.

Customer Success 118

Customer Success Technical Review Sales Hiring VP of Engineering 118

Intercom, Inc.

MAY 2, 2019

Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. Even with Instacart’s enormous valuation, he continues to see tremendous growth potential for the service, similar to what he saw in Instagram’s early days. Thanks for signing up.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps. Romain Huet : Right.

Payments 121

Payments Merchant Services Payment Solutions Payment Services 121