SaaStr

NOVEMBER 21, 2022

An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Let’s examine how an ICP focus has helped two businesses win in a competitive marketplace. . Brex then scaled its payments business quickly. Tip #3: Scale with customer-centric innovation. .

Payments 201

Payments Payment Methods Embedded Payments Scale 201

Tom Tunguz

AUGUST 2, 2016

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

Outsourcing Services 111

Outsourcing Services SMB Acquisition Scale 111

SaaStr

JUNE 15, 2020

Tomorrow as part of Algolia’s SaaS Expert series I’ll be talking about scaling top SaaS companies. Come join us for an open discussion on how to scale faster and better here ! Register here: [link] pic.twitter.com/E8LmXuEYge. Do you know what companies the SaaS industry is increasingly relying on?

VP of Engineering 131

VP of Engineering Marketplace as a Service Scale SaaS 131

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Uber is a classic marketplace company. It’s a two-sided marketplace. You had town car services before. Who has heard of Lambda School, out of curiosity? Thank you so much.

Acquisition 144

Acquisition Software Review Payment Methods Marketplace as a Service 144

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Want to see more content like this? Join us at SaaStr Annual 2020.

Scale 170

Scale Sales Recruiting Scaling SaaS Payments 170

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 116

Payment Methods Payment Solutions Merchant Services SaaS Payments 116

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. An optimal partner tech stack can improve and scale a partner program by providing higher quality data, better partner engagement, and improved workflow efficiencies. Partner acquisition.

Payments 100

Payments SaaS Payments Payment Solutions Payment Services 100

User Pilot

OCTOBER 26, 2023

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. The Ansoff Matrix of Growth Strategies.

Acquisition 95

Acquisition Scale Marketplace as a Service Onboarding 95

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. But once they’re happy with a service, they can help build trust with new customers as well.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

OpenView Labs

APRIL 13, 2020

In the last decade, a few major things have happened: Emergence of new platforms with incredible scale (from Facebook to TikTok). Are there marketplace dynamics? Looking at things from a different angle, imagine if a new social platform is emerging (like TikTok) with huge scale and many of your target users.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Point Nine Land

MARCH 18, 2019

This came to define a new go-to-market strategy for many marketplaces or, as they came to be known, SaaS-enabled marketplaces. In some cases, the SaaS was even given away free in the hope of driving adoption before monetizing on the marketplace. In other words, we may see users coming for the network and staying for the tool.

Marketplace as a Service 50

Marketplace as a Service Payment Features Scale Pricing 50

Tom Tunguz

JANUARY 14, 2016

To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale. Imagine regional taxi services, 4 in the US, each with a different app, different labor pools, different terms.

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. Growth Stage – Scaling the Business, and . Equally as important, NPS underpins referral marketing as a driver of new customer acquisition and growth.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Totango

APRIL 24, 2020

Especially in a time of need and scale, your existing pace of outreach is probably not direct nor frequent enough. Prior to COVID-19, Zoom had already scaled its digital engagement model to support over 32,000 accounts per CS person. Your existing communication cadence is not direct or frequent enough. . This is true even for Zoom.

Customer Success 62

Customer Success Scale Marketplace as a Service Cloud 62

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Neil Patel

APRIL 9, 2021

The industry insights section provides you with data on certain industries, such as healthcare and financial services. If you’re consistently trying to hire people and dealing with turnover, it may not be so much about the process but more about your talent acquisition. Knowing what trends and insights matter to you is most important.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

CustomerSuccessBox

JUNE 20, 2022

It takes several months to recover the CAC (Customer Acquisition Cost) and get to the profitable zone at a unit economics level. For without it would be impossible to deliver value to your customers at scale and meet your business goals. Why do I need a Customer Success Software? Turn down the churn rate. Early-stage SaaS.

Artificial Intelligence 52

Artificial Intelligence Customer Success Software Payment Features 52

ProfitWell

NOVEMBER 7, 2019

On today’s episode, a summation of the Lola summit, HubSpot makes an acquisition that will simplify data synchronization, and Grapevine Logic knows: it takes a village. PieSync is an integration platform as a service (iPaaS) specializing in customer data. Your top subscription news. HubSpot x PieSync. Holy Grail Steak Co.

Sales Recruiting 40

Sales Recruiting Scale Sales Hiring Marketplace as a Service 40

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? This means product leaders are constantly exploring unfamiliar settings, and the traditional approach to marketing and scaling products won’t cut it. The game-changing dynamics of scaling in the Machine Learning Revolution. But how do you do that?

Scale 99

Scale AI Growth Hacking Innovation 99

OpenView Labs

NOVEMBER 30, 2021

The ‘haves’, defined by growing quickly out of the gate and then maintaining 50% or faster revenue growth at significant scale, have seen their valuations skyrocket over the years. OpenView has been tracking growth rates by ARR scale for four years running. This is most visible among publicly traded companies.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Different visions for different products. We do have integrations with some apps.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

Sales Hacker

MARCH 18, 2019

Roger talks about the role of customer success , how do you build the customer voice into every interaction that you have with the customer, how do you scale and grow a big company, and what are the elements that are so important to picking your next company? Now of course, we want to thank our sponsors. The first is Chorus.ai.

VP of Engineering 69

VP of Engineering Sales Hiring Scale Technical Review 69

Valuize Consulting

MARCH 24, 2022

This concerning reality can result in a siloed and misaligned organizational ecosystem, and could be preventing your business from delivering a customer journey that seamlessly takes your customers from acquisition to expansion and accelerates Net Revenue Retention.

Revenue 52

Revenue Scale Marketplace as a Service Customer Success 52

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Everyone’s always like, “how did you guys scale so quickly,” and like, everyone loves this product. And, wonderful products.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.

Outsourcing Services 235

Outsourcing Services Scale Sales Hiring Outsourced Development 235

Backlinkfy

SEPTEMBER 28, 2019

As an online business, you’ll need PPC Campaigns at some point to scale your business and reach new customers on Search and other ad networks. This all depends on a few factors like; keyword search volume, cost per click (CPC) and cost per acquisition (CPA) on highly competitive keywords. Gender: Know your customers more clearly.

Scale 45

Scale Marketplace as a Service Advertising Sales Funnel 45

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. This was 2012, and that was really where I learned how to market and operate at scale and use data and test really rigorously and learn about a lot of the fundamental best in class practices of marketing.

SMB 187

SMB Scale Startup Marketplace as a Service 187

A Smart Bear

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A lot of businesses aren’t profitable even at scale. A reliable paid acquisition channel results in a somewhat stable business.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Casey Accidental

OCTOBER 18, 2021

Scaling work: tuning the underlying technologies or process to help the product and team continue to be effective e.g. Uber rearchitecting its data pipelines. In Eventbrite’s case, the company was: Integrating the acquisition of Ticketfly to move up-market in a specific vertical and build an enterprise sales motion.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. Scale reveals the depths of operational leverage. Creating a marketplace does just that. The bigger you scale, the higher the chances of working directly with the monopolizer. The signature of such compressions is that they are short term.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model.

SaaS Payments 242

SaaS Payments Metrics Payment Methods Scale 242

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. The key here is to keep the cost of customer acquisition down. Do you have a pricing page on your site or do you make it up on the fly? Gaining new customers.

Business Model 195

Business Model Scale Pricing Payment Methods 195