Neil Patel

APRIL 9, 2021

As marketers, we live and thrive with the data. Everything we do involves measuring different metrics to see what works and what doesn’t. The key to understanding the data is knowing how to look at it and turn it into action. You can then take that data and filter it so you only get a list of the results you want.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

Baremetrics

SEPTEMBER 16, 2021

You know their preferences, habits, and data. What LTV Metrics Show Why You Need to Measure LTV How You Can Measure LTV 6 Ways to Increase LTV for Online Stores 1. What LTV Metrics Show How do you know how much you earn per customer? The logic behind this metric is simple. Suppose a person subscribed to your service.

Business 97

Business Social Media Marketplace as a Service Mobile 97

CustomerSuccessBox

JUNE 20, 2022

A customer succes software is specialized software that takes the customer data from your existing tech stack to provide you with a 360-degree view of your customers and their account health. In general, this tool offloads the heavy work of tracking and managing all the customer success metrics. Early-stage SaaS.

Artificial Intelligence 52

Artificial Intelligence Customer Success Software Payment Features 52

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

OpenView Labs

APRIL 13, 2020

Are there marketplace dynamics? Depending on your marketplace dynamics, you may need the Marketing team to be closely aligned with the Product team to ensure it is driving new users into the correct half of the marketplace. You can’t afford high acquisition costs. Will paid acquisition work with lower revenue per user?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OpenView Labs

NOVEMBER 30, 2021

The new data reveals a similar picture for private SaaS startups. . It’s tempting to prioritize new customer acquisition as your top growth priority. . Your customers can be a goldmine of data that prospects are craving; too many orgs are sleeping on this data. Get more from your existing customers. Get the full report.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Why does Rachel believe that data tells you the what and customer conversations tell you the why? What is the optimal way for customer success and marketing to work together? *

SMB 180

SMB Scale Startup Marketplace as a Service 180

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Demographic data alone won’t cut it. Comparing competitive data.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaSHolic

DECEMBER 2, 2021

Additionally, you’ll increase the lifetime value of your customers and reduce the need for new client acquisitions. We can, however, measure the effectiveness of a company’s onboarding strategy by using the following metrics: Product tours Customer messaging A dedicated product onboarding helpdesk Product analytics. Conclusion.

Onboarding 52

Onboarding Strategy SaaS Underperforming Technical Team 52

OpenView Labs

FEBRUARY 11, 2021

And yet it’s often tucked away in a financial update while a medley of product metrics enjoy the spotlight. It needs to be treated as a top-level operational metric that a founder must know and understand. Fighting skewed data with segmentation. Pick a common anchoring metric that measures a core customer activity.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

SaaStr

MARCH 17, 2023

G2 has pulled data from a global buyer behavior study they conducted. People want to know you’re serving their industry, and you can show them through case studies, reviews, and in-depth data. Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide?

Marketplace as a Service 210

Marketplace as a Service Software Review Technical Review Azure 210

Intercom, Inc.

JULY 13, 2018

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

The Marketing & Growth Hacking Publication

FEBRUARY 3, 2019

OTT (Over the Top) streaming services like Netflix, Hulu, Spotify, and a plethora of others have pushed subscriptions past an industry fad and into becoming an industry onto itself that is very likely to grow. For starters, there’s pricing, onboarding procedures, defining your performance metrics, and more. are also responsible.

Payment Methods 40

Payment Methods Payments Payment Features Subscription 40

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. billion acquisition more so than GitHub.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

Sales Hacker

JUNE 23, 2020

Leah has been a pioneer for customer experience practices for the last two decades, focusing her work on putting customers at the heart of SaaS and service-based technology organizations. How to be honest about your churn metrics during COVID [28:29]. Micro-thoughts on the evolution of customer success [07:08]. Sam’s Corner [41:49].

Scale 67

Scale Sales Hiring Technical Review Customer Success 67

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. We're about to go diving for metrics.

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 120

Payments Merchant Services Payment Solutions Payment Services 120

How To Buy Saas

FEBRUARY 27, 2021

The best thing about SEMrush is that they offer a high-quality service to their users; they are accurate and provide regular program updates that enhance the user experience, capabilities, and success ratio online. They have so many keyword sources and required data which helps you to get accurate data and research.

Content Marketing 104

Content Marketing Payment Methods Social Media Marketplace as a Service 104

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive. Let’s cover each below.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

FastSpring

JANUARY 8, 2019

Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Amazon charges fees on every sale through the Marketplace. A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price. Cross-sell.

Payment Methods 62

Payment Methods Merchant Services Payment Services Outsourcing Services 62

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. Gut instinct has its place, but data is king when the pressure to grow is high. They need to be.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Baremetrics

OCTOBER 24, 2021

The automated processing of raw Stripe data with top-of-the-line data visualization gives you the ability to put all of that customer information into action. Baremetrics monitors subscription revenue for businesses that bring in revenue through subscription-based services. Try Baremetrics Free.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Making CAC truly useful as an operating metric comes down to segmenting. Law Firms).

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

OpenView Labs

JULY 12, 2019

I am, after all, a highly data-driven CMO with a background in data science, analytics and other quantitative disciplines. But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do. I saw the transition as it happened. I saw the transition as it happened.

Data 52

Data Marketplace as a Service Advertising Branding 52

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans.

Strategy 64

Strategy Technical Review Business Innovation 64

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans.

Strategy 52

Strategy Technical Review Business Innovation 52

Sales Hacker

MARCH 2, 2020

Winning with Data. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. In today’s crazy marketplace, new sales strategies are needed to penetrate these big accounts. Blueprints for a SaaS Sales Organization. From Impossible to Inevitable. Radical Candor.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

All that Saas

JULY 8, 2021

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. According to marketing pros, email is one of the most successful avenues of digital acquisition for businesses today. Twilio SendGrid.

Software Review 52

Software Review Software Marketing Scale 52

SaaStr

DECEMBER 10, 2019

WePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites & small business software. The day that acquisition closed, we became a 250,000 person company. Want to see more content like this?

Payment Services 135

Payment Services Merchant Services Payment Solutions Payments 135

Hitenism

DECEMBER 26, 2016

Work backwards from there to get your pricing model and acquisition channels. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service. In a self-service SaaS, you rely on customer success drip emails to generate your upgrade revenue.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Sales Hacker

FEBRUARY 7, 2018

However, in a SaaS model , the customer acquisition team can grow revenue to $1M in year 1. To keep growing at the same growth rate requires a significant investment in the acquisition efforts as depicted in figure 2. Previously they may have only spent $1,000 when buying a SaaS service online. SaaS Sales teams.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

ProfitWell

AUGUST 15, 2019

The best pricing solution gives you the metrics needed to identify opportunities to grow your subscription business, optimize pricing, and, ultimately, maximize your profit margins. The following features are standard with most pricing tools: Analysis of historical data to inform your pricing decisions. Better Road-Mapping.

Pricing 40

Pricing Subscription Payment Features Business 40

Chargify

AUGUST 17, 2017

Analyze metrics. We hope analyzing metrics is automatically one of the first things a SaaS company does when dealing with stalled growth, but it also seemed remiss to not include the obvious in this post. Curious what metrics industry leaders obsess over? You may also want to analyze metrics you don’t normally prioritize.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. We have all this data online, if you want to see more results from the survey.

Sales Hiring 160

Sales Hiring Scale SaaS Payments Payment Services 160

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. People buy from people – who can analyze big data. are just as critical as understanding the fundamental SaaS metrics such as LTV/CAC, payback, etc. Anita Nielsen. Anne Slough.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130