User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 95

Acquisition Retention Customer Lifetime Value User Experience 95

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition.

Acquisition 87

Acquisition Benchmarks Customer Lifetime Value B2B 87

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them.

Social Media 96

Social Media Data SaaS Scale 96

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business.

Metrics 97

Metrics Customer Lifetime Value Data Analysis Engagement 97

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. TL;DR Product analytics is a process of collecting, analyzing, and interpreting product usage data. It starts tracking data from the moment a user first signs up for your product.

Product Marketing 104

Product Marketing Data Marketing Acquisition 104

Chart Mogul

APRIL 15, 2021

Keeping your pace of growth while going through an acquisition is difficult. Acquisition by Sage. We asked Kaspars to tell us the story of how ChartMogul helps his team grow SageHR pre- and post-acquisition. He initially picked ChartMogul because he was looking for an easy way to integrate Recurly to track their core metrics.

Acquisition 83

Acquisition Data Scale Banking 83

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. What are product health metrics?

Metrics 92

Metrics Customer Lifetime Value SaaS Scale 92

User Pilot

FEBRUARY 4, 2023

The growth metrics you should be tracking. TL;DR Growth analytics looks at each pillar of growth and chooses the metrics that dictate product growth and revenue. Using growth metrics helps you make better decisions that are data-driven, reduces churn, and improves customer experience, and it helps you identify high-value cohorts.

Acquisition 98

Acquisition Retention Churn Metrics 98

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Important metrics to measure the growth of a company We’ll now look at some important metrics that will help you measure a company’s growth.

Metrics 97

Metrics Customer Lifetime Value Benchmarks Churn 97

Kellblog

OCTOBER 30, 2022

Unlike Meritech Public Comps , where you can see metrics for the best [1], public SaaS companies, this private company data is somewhat harder to come by (the only other source that springs to mind is RevOps Squared ) and, for most of us, it provides much more realistic comparables than Meritech [2]. Everyone’s an optimist.

Metrics 136

Metrics SaaS Benchmarks Churn 136

User Pilot

DECEMBER 12, 2022

A customer engagement dashboard is invaluable for interpreting customer data and making the right business decisions. Read on to learn how to choose the right engagement metrics for your dashboard and how to build one code-free. Customer funnel metrics: cost per acquisition, customer lifetime value, conversion rates , etc.

Engagement 97

Engagement Metrics Scale Customer Lifetime Value 97

SaaStr

MARCH 12, 2024

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. 2 Hit Your Metrics Another thing is milestones.

Software Review 212

Software Review Technical Review Acquisition Scale 212

Baremetrics

AUGUST 1, 2021

So what works (and doesn’t work) as a SaaS acquisition strategy? In this article, you’ll learn 5 keys to building a purpose driven acquisition strategy for your SaaS and how to avoid common mistakes along the way. SaaS Customer Acquisition: Getting the basic right How to Build a Purpose-driven SaaS Customer Acquisition Strategy 1.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Baremetrics

DECEMBER 12, 2021

AARRR is an abbreviation that stands for “acquisition, activation, retention, referral, and revenue”. AARRR, often called the pirate metrics framework (as in “arr, matey”), helps Shopify Partners perfect their funnel by providing actionable metrics for each stage of the sales and marketing strategy. Acquisition 2.

Metrics 98

Metrics Acquisition Customer Lifetime Value Retention 98

User Pilot

JANUARY 19, 2023

Do you want to measure your product’s success using quantitative metrics? You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. What are quantitative metrics? How do they differ?

Metrics 98

Metrics Customer Lifetime Value Retention Onboarding 98

Baremetrics

SEPTEMBER 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. Coming from data and engineering backgrounds, most SaaS founders know that good decisions require good data, and great decisions require as much good data as you can find. What are metrics? What are metrics?

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95

SaaS Metrics

AUGUST 9, 2023

Talent acquisition is a pivotal business process. Enter SaaS talent acquisition platform. Read more The post Transforming The Hiring Process: Advantages of SaaS Talent Acquisition Platforms first appeared on SaaS Metrics. Companies today need to attract and retain top-notch talent to remain competitive.

Acquisition 52

Acquisition SaaS Technical Review Metrics 52

User Pilot

JUNE 6, 2023

Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track. What is product data analytics?

Data 72

Data User Experience Churn Retention 72

Chart Mogul

JUNE 1, 2023

So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Dig into the data to learn more and prevent churn.

Retention 90

Retention Metrics Benchmarks SaaS 90

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers. Customer acquisition is your business’s process of bringing in new customers. What Is the Purpose of Customer Acquisition?

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Today, we’ll be focusing on closed-loop analytics and how they can help you better manage and benefit from data! The key is to share data between the teams anyway. What are closed-loop analytics?

Data 98

Data SaaS Sales Funnel Acquisition 98

Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

Subscription Flow

NOVEMBER 22, 2023

The best ways to find those opportunities are through data, behavior, and product analytics. One such way is that of user adoption metrics. By having clear cut SaaS user adoption metrics with the help of user adoption metrics examples, you can see how to leverage these for the betterment of your business.

Metrics 59

Metrics Customer Lifetime Value Acquisition Retention 59

Chart Mogul

APRIL 15, 2021

Keeping your pace of growth while going through an acquisition is difficult. Acquisition by Sage. We asked Kaspars to tell us the story of how ChartMogul helps his team grow SageHR pre- and post-acquisition. He initially picked ChartMogul because he was looking for an easy way to integrate Recurly to track their core metrics.

Acquisition 52

Acquisition Data Scale Banking 52

User Pilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! NPS scores or bug reports).

Data 95

Data Social Media Customer Lifetime Value Acquisition 95

Tom Tunguz

JUNE 22, 2022

There’s no bridge between web2 & web3 data, yet. The behavioral patterns in web3 differ driven by anonymity, communication patterns on discord and telegram, and the consequences of using tokens as user acquisition, as governance votes, and currency. Of course, daily active users and cohort metrics will hydrate dashboards.

Marketing 355

Marketing Blockchain Advertising Government 355

User Pilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data 96

Data Strategy Marketing Software Review 96

User Pilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. Pre-launch phase metrics Here are some essential metrics you should consider during the pre-launch phase.

Metrics 97

Metrics Scale Software Review Retention 97

ChurnZero

FEBRUARY 4, 2022

Customer Success Metrics that Your Investors and Board Care About. Are you facing a project like a merger or acquisition that requires you to work with new investors or existing investors in a new capacity? What metrics do investors care about? Mergers and acquisitions. What metrics do your investors and board care about?

Customer Success 98

Customer Success Metrics Engagement Software Review 98

SaaStr

JANUARY 7, 2022

Data-driven model. It’s time for a data-driven model, that ties to your trailing growth rate and your current metrics. True understanding of customer-acquisition costs and other revenue metrics. Just show me with data. I’m less interested in how the co-founders met in 3d grade. NPS and CSAT.

Acquisition 305

Acquisition Metrics Data Revenue 305

Baremetrics

NOVEMBER 2, 2021

To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. What is a business metric? Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1. What is a business metric?

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

OPEXEngine

APRIL 26, 2022

Well, capturing as much total available market (TAM) makes growing your business through customer acquisition necessary. What is Customer Acquisition Cost (CAC)? Customer acquisition cost (CAC) is arguably one of the most important metrics for fast-growing B2B SaaS companies. So why even bother?

Acquisition 59

Acquisition B2B Benchmarks SaaS 59

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

MAY 17, 2021

With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is a Product Marketing KPI metric? Customer Journey KPIs to track: conversion rates and velocity metrics.

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

Clouded Judgement

APRIL 11, 2024

In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way. Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. This is the data point shown for Q4 ‘23. this quarter.

Cloud 177

Cloud Software Azure AWS 177

SaaStr

JANUARY 31, 2024

Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 Splunk’s core product is a platform for collecting and analyzing high volumes of machine-generated data. You’ll need those data slices at different times. His answer?

Enterprise 235

Enterprise Scale Sales SaaS 235

Baremetrics

APRIL 13, 2021

Value metrics influence how much you charge customers for your SaaS product or subscription service. These metrics determine whether users consider your product or service a good value for the money. When you track these metrics, you can increase or decrease your prices (or pricing tiers) based on customers' perceived value.

Metrics 98

Metrics SaaS Subscription Payment Features 98