OpenView Labs

SEPTEMBER 17, 2019

This week we released our third annual Expansion SaaS Benchmarks report. But benchmarks alone are not enough. We’ve got to make the leap from benchmarks to action. Here’s our advice on how to use the benchmark data to grow even faster in 2020. Lack of segmentation leads to weak product-market fit.

Benchmarks 41

Benchmarks Underperforming Technical Team Scale SaaS 41

Sales Hacker

SEPTEMBER 13, 2021

” It remains distressing if teams continue with this knowledge and run the same marketing activities over and over again. The ICT products for marketing automation are much more mature and developed with the marketing process in mind. The expected return on this investment. The risk associated with the investment.

Underperforming Technical Team 93

Underperforming Technical Team Marketing Sales Finance 93

Sales Hacker

MARCH 24, 2021

The key to unlocking a stronger opportunity pipeline and an increase in qualified leads is a unified, cohesive marketing and sales team. Only 46 percent of business owners describe their marketing and sales teams as “highly aligned,” meaning it’s time to get back to the drawing board for the other 54 percent.

Marketing 104

Marketing Sales Underperforming Technical Team Metrics 104

OpenView Labs

JANUARY 19, 2022

Product-led growth (PLG) is an end-user-focused growth model that relies on the product as the primary driver of customer acquisition, conversion, and expansion. This is covered in-depth in the Developer Go-To-Market-Playbook. . According to OpenView’s 2021 product benchmarks , the majority of businesses still don’t measure Activation.

Scale 72

Scale Underperforming Technical Team Sales Hiring Marketing 72

OPEXEngine

NOVEMBER 21, 2019

Resource allocations should be fine-tuned by looking at how the Return on Investment (ROI) can be impacted by changing resource allocations across each of the major functions, especially sales and marketing, as well as product investments. ROI is calculated as: ROI = (result or benefit of investment/investment) / investment.

Sales Hiring 45

Sales Hiring Underperforming Technical Team Scale Customer Lifetime Value 45

OPEXEngine

AUGUST 9, 2022

By benchmarking critical go-to-market KPIs, like the Magic Number – which measures how many new dollars of revenue growth are obtained getting from your sales and marketing investment compared to your competitors. Yet too many sales teams use outdated practices in making account and territory assignments.

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

User Pilot

FEBRUARY 10, 2022

Product adoption occurs when users decide to invest in your product to achieve their goals. They move from the trial stage to actually become customers who invest in your product to get desired solutions. However, it’s often easily overlooked and confused with customer acquisition. Product adoption rate benchmarks in SaaS.

Customer Lifetime Value 95

Customer Lifetime Value SaaS Underperforming Technical Team Software Review 95

Baremetrics

MAY 7, 2019

Choosing the right combination of funding for your business is just as fundamental as choosing the right co-founders (or not), the right market, the right product, and the right team. After seriously considering an acquisition offer, Wistia decided to take on $17.3M Build your startup in a way that you don’t need investment.

Finance 111

Finance Startup SaaS Payments Payment Methods 111

ProfitWell

NOVEMBER 1, 2019

Align team incentives around retention. Sales teams like to track dollars in the bank each month. Meanwhile, product teams are busy tracking how many features they've delivered and story points they've completed. Meanwhile, product teams are busy tracking how many features they've delivered and story points they've completed.

Retention 56

Retention Strategy Underperforming Technical Team SaaS 56

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate.

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141

OpenView Labs

JANUARY 8, 2020

HubSpot’s founding notion was based on a similar seismic shift (Outbound > Inbound) and to kickstart our exploration into this new PLG motion, we spun up a new team that I worked on which sold our CRM and Sales products. We had our own management structure, product teams and a small sales/CS function attached to our new Sales tools.

Strategy 41

Strategy Sales Hiring Underperforming Technical Team Compensation 41

Sales Hacker

SEPTEMBER 4, 2018

An Accenture study found that the cost of customer attrition due to poor customer service in the U.S. That’s because for a Customer Success team, satisfaction is just the minimum. Cross-team members. Gartner projects that the vast majority of businesses (89%) will compete mainly on customer experience. alone was at $1.6

Customer Success 56

Customer Success Scale Technical Review Systems Review 56

Totango

JULY 1, 2022

Different factors determine loyalty: where B2C SaaS users may prioritize values such as price or user experience, B2B customers place more emphasis on return on investment. These considerations mean that B2B SaaS brands must develop industry-appropriate strategies to manage customer loyalty effectively.

B2B 107

B2B B2C Underperforming Technical Team Business 107

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

Underperforming Technical Team 165

Underperforming Technical Team Scale Benchmarks Sales 165

Sales Hacker

OCTOBER 7, 2021

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

ProfitWell

DECEMBER 3, 2019

Do you gun straight for the glamour (and pressure) of venture capital investment? Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Angel investment is provided by a single individual as opposed to a firm or fund.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

SaaStr

JULY 30, 2020

What are the core metrics founders should measure to determine the effectiveness of their reps and sales teams? Something that we did really poorly at TalentBin early on was not really focusing on a very crisply defined ICP and insufficiently investing in customer success. We only have an engineering team.”

Part-Time VPE 198

Part-Time VPE Scale Sales Recruiting Sales Hiring 198

OpenView Labs

APRIL 26, 2021

Or could it be the Marketing team, which builds messaging and runs campaigns which should drive growth? Plus, I’ll cover where to draw the lines around each team, what skills to look for when hiring, and the main areas of collaboration. The information presented here adapts and builds on frameworks from the experts at Reforge.

Scale 55

Scale Underperforming Technical Team Sales Hiring Acquisition 55

SaaStr

APRIL 16, 2019

Learn how Pendo built a product, team, and culture in its Raleigh hometown that could scale coast-to-coast and continent-to-continent. When we benchmarked ourself, when we started this company, we didn’t say we wanted to be the biggest company in Raleigh. Want to see more content like this session? Join us for SaaStr Annual 2020.

CTO Hire 156

CTO Hire Travel Underperforming Technical Team CTO Coach 156

User Pilot

MARCH 14, 2024

Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.

Technical Review 52

Technical Review Software Review Pricing Underperforming Technical Team 52

SaaSOptics

MAY 6, 2022

Customer Core —to maintain and develop customer relationships. Poor financial records are not something you can run away from. Accurate and up-to-date financial records display the current state of your business, help you maintain GAAP/IFRS compliance, and prove to potential VCs that your company is worth the investment.

SaaS 76

SaaS Scale Underperforming Technical Team Forecasting 76

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. Why spend all of your time and energy creating costly customer acquisition-focused marketing campaigns if you aren't going to spend time keeping them around? Customer acquisition is a fantastic way to grow your business in the short-term, fast.

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

Sales Hacker

NOVEMBER 14, 2019

At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). We’re going to look at what data you need to develop an account targeting strategy and where to get that data. Job postings.

Underperforming Technical Team 57

Underperforming Technical Team Technical Review Data Development Team Review 57

User Pilot

OCTOBER 18, 2023

In a nutshell, it comes down to two key steps: investing in top-notch customer retention software to boost user engagement and combat churn, and adopting a comprehensive array of customer retention strategies and tactics. The best ways to promote customer retention differ depending on the stage of development your SaaS is at.

Retention 52

Retention Strategy SaaS Customer Lifetime Value 52

How To Buy Saas

DECEMBER 1, 2020

Let user checkout your complete features and encourage users to upgrade to paid plans if they seem to have a benchmark engagement rate when they signup [ You can use tools to identify the engagement or setup activity counter in your saas backed ] Don’t collect credit card or payment details even for giving a trial period. Howtobuysaas.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Sales Hacker

OCTOBER 13, 2020

Managing a technical team as a non-technical person [24:13]. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement alive and keep your team doing what they do best, which is winning. Do you create broader richer data sets and sell those back to companies for benchmarking purposes?

Marketplace as a Service 94

Marketplace as a Service CTO Hire Sales Recruiting Data 94

ProfitWell

SEPTEMBER 20, 2019

So you’ve built a sales strategy that, from top to bottom, from development to launch, looks just about perfect — buyer personas are defined down to the brand of T-shirt they’d normally wear, very good alignment on sales goals has been established through the company, and your understanding of your sales funnel is solid.

Revenue 45

Revenue Management Sales Funnel Underperforming Technical Team 45

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. But how do you decide when to build an app for your product and what platforms to invest in? But how do you decide when to build an app for your product and what platforms to invest in?

Scale 190

Scale Branding Underperforming Technical Team Enterprise 190

User Pilot

JANUARY 15, 2021

You need to make sure they are SMART, quantitative and benchmarked. 51% of people will never return to a company that they’ve had a bad experience with. Bear in mind, there are likely to be a lot of stakeholders in your business outside the product team who deserve to be consulted at this stage of the KPI setting process.

SaaS Payments 65

SaaS Payments Payment Solutions Payments Underperforming Technical Team 65

SaaStr

OCTOBER 24, 2019

Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Because there is not benchmarks. Jos White : We were fortunate enough to lead a Series A investment into Tradeshift back in 2010, I think. Work smarter, not harder. Is this good enough?

Payments 102

Payments Payment Features SaaS Payments Underperforming Technical Team 102

OpenView Labs

MAY 13, 2021

That’s why, in a customer segmentation process like the one described in this guide, it’s critical to develop customer segment hypotheses and variables, and then validate them with a well-developed, scientific research process. Stakeholders: The senior staff from the various departments and teams (e.g.,

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

ProfitWell

AUGUST 5, 2019

The most effective B2B marketers know better than most how to prioritize their workflow, automate tasks, organize their calendars, and invest in marketing channels that pay dividends. Effective B2B marketing allows marketing teams to effectively educate, acquire, and retain customers. 6 steps of the modern B2B buyer's journey.

B2B 97

B2B Strategy Marketing Scale 97

Baremetrics

DECEMBER 18, 2019

Sean Ellis, who ran growth in the early days of Dropbox, LogMeIn, and Eventbrite benchmarked nearly a hundred startups with his customer development survey. strong acquisition and retention) almost always exceeded that threshold. Bad pricing practices are easy excuses for customers to cancel. Guessing is a bad strategy.

Retention 136

Retention Strategy Payment Solutions Technical Advisors 136

User Pilot

NOVEMBER 18, 2020

2 They reduce Customer Acquisition Cost (CAC). Their efforts make your customer acquisition efforts more effective, driving down CAC. #3 They can uncover use cases that you hadn’t anticipated, pointing you towards future developments that will fulfill the needs of wider and different audiences. Probably written by power user.

Social Media 98

Social Media Underperforming Technical Team SaaS Software Review 98

OpenView Labs

OCTOBER 21, 2019

That’s why I think the best way to define an enterprise deal is actually not by any particular “benchmark” but by its level of complexity and the mindset required to execute it. Or in other words, you develop a product that solves a problem for the greater market and then work to get it into the hands of everyone who is best suited to use it.

Sales Hiring 40

Sales Hiring Enterprise Scale SMB 40

OpenView Labs

FEBRUARY 13, 2020

Sean Ellis, who ran growth in the early days of Dropbox, LogMeIn and Eventbrite benchmarked nearly a hundred startups with his customer development survey. strong acquisition and retention) almost always exceeded that threshold. Guessing is a bad strategy. The team wants to move to something else. Quick Ratio.

Retention 52

Retention SaaS Payments Strategy Payment Solutions 52

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. ” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Jonathan Naccache, Webistry.

Scale 111

Scale Branding Underperforming Technical Team AWS 111