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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

3 Unexpected Learnings from Datadog’s Marketing Playbook Press relations and analyst activities often contribute almost nothing to the bottom line – Datadog found that many “standard” marketing activities didn’t actually drive customer acquisition or revenue, despite their visibility.

Scale 241
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How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

This creates several advantages: Immediate scalability : No lengthy enterprise sales cycles Usage-based pricing : Revenue scales directly with customer success Lower customer acquisition costs : Developers can start using APIs instantly Key Pricing : Claude Sonnet 4 is priced at $3 per million input tokens and $6 per million output tokens.

B2B 248
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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Ignoring the Open Source Advantage The Mistake : Treating open source as a competitor instead of a customer acquisition channel. Databricks used consumption-based pricing because that’s what AWS, Google, and Microsoft used—it made sense to customers who were already buying cloud services that way.

Scale 262
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A Look Back at Q1 '25 Public Cloud Software Earnings

Clouded Judgement

In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way. Let’s get into some high level data. Of course, the above chart shows historical (ie lagging) data. The median beat was ~2.2%

Cloud 277
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

AWS, Twilio, Heroku, etc. Just a quick reminder: Payback Period = Cost of Customer Acquisition/Gross Margin The gross margin is the revenue per customer minus the costs to provide the service. Usage data feeds product-led growth (PLG) lead scores, enabling account executives to outbound to the most promising users.

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Mobile App Tracking: How to Analyze User Behavior In-App

User Pilot

It’s what you do with the behavior data your app collects. And by behavior data, I dont mean installs (thats the easy part). Mobile app tracking captures data on how users interact with your app, including actions such as screen views, button taps, session length, and feature usage. What is mobile app tracking?

Mobile 96
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Best Applicant Tracking Systems for 2025

How To Buy Saas

Greenhouse Best ATS for Data-Driven Recruiting Pricing: Key Features: Ideal Use Case: 7. Are applicant tracking systems secure and compliant with data privacy laws? These were more common historically for large enterprises with strict data control needs. government agencies or corporations with stringent data policies).