2022 Related Topics 
SaaStr
JANUARY 8, 2025
So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. The former often had a tough time from 2022 to 2024. Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. It’s been a tale of two worlds. The latter?
SaaStr
JULY 19, 2025
Klaviyo (IPO: September 2023) Pre-IPO Year Growth Rate: 63% Revenue Growth : $289M (2021) → $473M (2022) IPO Valuation : $9.2 billion Business : Email and SMS marketing automation for e-commerce The company reported $473 million in revenue for 2022, a 63% increase from the previous year.
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SaaStr
JULY 9, 2025
Here’s What That Means for B2B Founders. The data is stark: IPO share of unicorn exits dropped from 83% to 11% between 2010 and 2024. Even at the 2021 peak (85 total unicorn exits), IPOs were only 39% of exits. A brief recovery to 24% in 2023, then back down to 11% in 2024. What changed? Four key shifts: → Private funding became abundant.
SaaStr
JULY 6, 2025
The 2021 and 2022 cohorts maintain 31% and 22% CAGRs respectively, showing sustainable expansion patterns across multiple vintage years. The 2020 cohort achieved a 46% compound annual growth rate from initial purchase through March 2025—meaning customers don’t just stick around, they consistently expand their usage year after year.
Advertiser: Vanilla Forums
Together, Vanilla etched out the State of Customer Success in 2022. In conjunction with Gain Grow Retain, we sat down with some of the most influential Customer Success Leaders out there. What does it look like? How can you prepare? Is your Customer Success team as prepared as they should be?
SaaStr
DECEMBER 27, 2024
.” The SaaS Market Has Turned a Corner According to Brian, who sees the market through multiple lenses as HubSpot’s Chairman and through his role at Sequoia Growth and Propeller VC, the SaaS downturn that dominated 2022-2023 ended recently. “It felt like we came out of the recession in Q3 of 2024,” Brian noted.
SaaStr
JANUARY 8, 2025
Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.
Advertiser: ZoomInfo
In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Advertiser: ZoomInfo
In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. Take a look around you at any given moment, and somebody is likely surfing the web on their phone.
Advertiser: ZoomInfo
So, what does ABM look like in 2022? Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.
Speaker: Pulkit Agrawal - CEO and Co-Founder of Chameleon
November 16, 2022 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Tools to use throughout the customer journey to help you increase activation, retention, and loyalty. How to choose the right products for your company. Don't get left behind – register now for this exclusive opportunity!
Speaker: Matt LeMay - Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody
September 13, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST Why getting more specific around outcomes can help create more flexibility around output. How the same product managers who often complain about working for a "feature factory" often perpetuate this very problem.
Speaker: Scott Sehlhorst - President, Tyner Blain
August 23rd, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT. An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market. The importance of retaining as well as acquiring customers to succeed in a product-led business.
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
July 14, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT. How to use analytics and guides to create better onboarding experiences, launch products, and drive product adoption. How to build feedback collection into your workflows to drive continuous improvement. This is an exclusive session you don't want to miss!
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
August 11, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT Feedback implementation frameworks that increase the precision and accuracy of the features being built. Best practices for measuring and analyzing customer feedback at scale.
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