Lessons From Selling to 10,000 Startups With Zendesk VP of Startups, Kristen Durham (Video)
SaaStr
APRIL 10, 2023
However, what many businesses may overlook is the startup segment. Often, startups are lumped in with small businesses, yet this approach fails to recognize what motivates and attracts these early-stage companies. Why Seek Out Startups? How is it that you want to sell to startups differently than the rest of your customer base?”
Let's personalize your content