article thumbnail

What Could Possibly Go Wrong? Scaling from 2 to 200 Employees and 0 to 75,000 Customers with Storyblok CEO Dominik Angerer and VP of Operations Lydia Kothmeier (Video)

SaaStr

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. They credit this growth to their global team, a switch to an enterprise business model switch, and flexible work operations. We listened to our employees.

Scale 192
article thumbnail

The Broken State of SaaS Sales Rep Comp

SaaStr

Back in the day, premium comp for some software sales execs made simple and easy sense. Traditional software had 90% gross margins, and the classic enterprise sales reps, the best ones, could close a million or more dollars a year. Not a bad thing per se, but it also put a lot of pressure on business models.

Scale 309
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams.

Scale 205
article thumbnail

SaaStr Podcasts for the Week: May 24, 2019

SaaStr

235: Andrew Filev is the Founder & CEO @ Wrike, the cloud based collaboration and project management software that scales across teams in any business. Before this transaction, Andrew had raised over $45m in funding from the likes of Rory @ Scale and Bain Capital Ventures just to name a few. Missed the session?

article thumbnail

SaaStr Podcast #217: Stripe COO Claire Hughes Johnson on The Trapdoor Decisions to Avoid When Scaling

SaaStr

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. This podcast is an excerpt of Claire’s session at SaaStr Annual 2019. Lessons for scaling high-growth organizations.

Scale 116
article thumbnail

Instacart

Andreessen Horowitz

There wasn’t a ton of game film on key issues including growth, new market performance, nor the ability to sign and scale grocer partnerships. a16z has long had an investment theory that we should invest behind strengths of a business model and opportunity, not lack of weakness. billion from 2019 to 2020. billion to $20.7

article thumbnail

SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. This podcast is an excerpt from Robert and Neeraj’s session at SaaStr Annual 2019. Yes, it does not scale, but the beauty is the product.

Scale 127