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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

Shopify took the company to IPO in 2015 and today has a market cap of about $40 billion. . In the first year, Payrix signed eight platforms; by the time the company exited, they were onboarding 8-10 platforms a month, and the number has grown exponentially. . billion, the biggest acquisition in Salesforce history. .

Payments 192
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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. Customers should feel empowered to take on onboarding and essential customer support themselves. If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Key Takeaways.

SMB 195
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Freemium Strategy 101: Ultimate Guide for SaaS Companies [+ Examples]

User Pilot

The benefits of the freemium model include lower customer acquisition costs and access to vast amounts of customer data. Personalized onboarding experiences reduce the time to value by educating users on how to use your product effectively. To reduce the time to value , create personalized onboarding experiences.

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UX Strategy: Step-By-Step Guide for SaaS Companies

User Pilot

According to Jaime Levy, the author of the 2015 bestseller UX Strategy: How to Devise Innovative Digital Products That People Want , a robust UX strategy should be based on 4 main principles. For example, your goal may be to optimize the signup process to enable more users to access the product in less time and boost new user acquisition.

Strategy 104
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Big news for BlueJeans

ProfitWell

A Verizon Wireless acquisition. Talks of the acquisition began last year, and BlueJeans’ history is nothing to scoff at. The profitable company has, in the past, raised $175 million in venture capital from firms including Accel Partners and Battery Ventures and was valued at $700 million back in 2015. BlueJeans x Verizon.

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The 8th DO for SaaS startups - Stay on top of your KPIs

The Angel VC

In order to succeed you need happy customers who do free marketing for you, otherwise customer acquisition will always be an uphill battle. Therefore you’ll have to focus on the relationship between your CLTV and your CACs (customer acquisition costs), your CLTV/CAC ratio, which measures the ROI on your sales and marketing investments.

Scale 190
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6 SaaS retention strategies for sustainable growth | Profitwell

ProfitWell

David Cancel, founder and CEO of Drift, shared a simple solution in his talk at SaaSFest 2015 : design your internal metrics for every department to incentivize customer retention. Make onboarding your top priority. An effective onboarding process can make or break a customer’s decision to stick with your product.