Incredo

JANUARY 29, 2020

It’s a form of digital marketing which requires making certain changes to your website that enable it to rank well in search engines such as Google. These can be on-page , off-page or technical changes and the changes that you make are influenced by factors that search engines claim they consider to rank websites well.

Software Review 328

Software Review Engineering Technical Review Branding 328

SaaStr

APRIL 9, 2024

Population growth Productivity growth Debt growth We know that we won’t see population growth until the medium-to-long term. With long-term success comes some approach towards governance, which includes data and AI governance. They got it fully integrated and running on Ovum’s website in a matter of weeks.

AI 222

AI Outsourcing Services Outsourced Development Government 222

USIO

JANUARY 23, 2024

Integrating this payment functionality into existing software or platforms, such as websites or mobile applications, enables users to complete transactions without leaving the platform. Test your integration: Make test payments through your website or mobile app to ensure everything works correctly.

Payments 130

Payments Payment Methods Payment Solutions Payment Services 130

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

SaaStr

MAY 7, 2024

Sales Qualification You’re entered into a flow when you sign up and enter an email on Runway’s website to join their waiting list. If your company doesn’t adjust to it, you’ll be outcompeted in terms of operational efficiency by 10-person and 100-person companies doing the job of 1000 or 10k people.

AI 192

AI Engineering Sales Hiring ChatGPT 192

SaaStr

FEBRUARY 9, 2024

GC thinks about building out your Go-To-Market team in 3 ways: Short vs. long-term needs Product maturity Experimental vs. scale Short-term vs. long-term needs. Often, when debating a role, especially on the GTM side, you’re balancing short and long-term needs. That’s a potential short-term way of thinking.

Scale 258

Scale Sales Hiring Sales Marketing 258

FastSpring

MAY 14, 2024

Beth Thorpe Senior Platform Support Specialist The Power of Google Analytics 4 and Google Tag Manager for Your Business In the ever-evolving world of digital marketing and ecommerce, tracking user behavior and website performance is key to success. However, as technology advanced, so did analytics.

Payment Methods 78

Payment Methods Customer Support Payments SaaS Payments 78

Neil Patel

MARCH 13, 2023

That’s why news websites do so well and push breaking news so hard. You must have news websites within your space. Heck, if there are SEO news websites like Search Engine Land , your industry should have a news website covering what’s hot. So, people are naturally more likely to want to read it or learn about it.

Social Media 143

Social Media Engagement Engineering Marketing 143

SaaStr

DECEMBER 14, 2023

In terms of goals, Alison and Google Cloud have five “Priority Pillars” to focus on: People and culture — ensuring they have the right talent and that everyone’s growing Lifting mindshare — shifting perception in the market. Pursuing Two Different Segments: The Tale of Startups vs.

Cloud 237

Cloud Scale AWS AI 237

Buffer Resources

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.  ”  Prioritize your digital presence Having a sleek, user-friendly website is no longer an option.

Technical Review 111

Technical Review Startup Social Media Marketing 111

Casey Accidental

FEBRUARY 22, 2024

At Faire, both sides of the marketplace refer their existing customers onto the platform because it is easier to manage orders with Faire’s free SaaS platform, and to get access to net 60 payment terms and free returns. Examples: Website builders or embedded checkouts into suppliers’ own websites that are better optimized for conversion.

Payments 116

Payments SaaS Payments Scale Payment Methods 116

FastSpring

SEPTEMBER 8, 2023

If the terms of the settlement include relaxing Google’s current Play Store restrictions and the requirement to use Google Billing, this could be a major win for app and game developers looking to diversify how they sell their apps by adopting cheaper, direct-to-consumer payment solutions like FastSpring. What about Apple? Google here.

Payment Methods 153

Payment Methods Payment Solutions Payments Merchant Services 153

Buffer Resources

MAY 9, 2024

There’s even an industry inside joke that adding “reddit” or “pinterest” or, of course, "linkedin" at the end of your search terms will more likely deliver exactly what you need. This approach provides numerous benefits, including increased website traffic, targeted leads, and higher credibility.

Social Media 120

Social Media AI Search Branding Engagement 120

User Pilot

APRIL 17, 2024

Google Trends features Trend analysis : Discover what the world is searching for by exploring the popularity of search terms over time. Comparative data : Compare the search popularity of different terms, allowing businesses to gauge interest in specific topics or product features relative to others. Growth : Starts at $24/month.

AI Search 103

AI Search Social Media Cross-platform App Design (Application) Systems Review 103

How To Buy Saas

MARCH 25, 2024

SaaS websites like any others need optimization to improve their visibility and ranking on SERPs. Optimize your website for specific keywords aligned with your SaaS product. That is because software as a service companies offer a long-term solution. Let’s dive in and discuss why. What is SaaS SEO ? Provide data-driven insights.

Outsourcing Services 52

Outsourcing Services Customer Lifetime Value Business SaaS 52

Neil Patel

JUNE 10, 2021

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. Plus, if you want your website to be visible to a global audience, you need to adhere to global guidelines. 4 Reasons Why Your Website Needs a Privacy Policy. So, how do you create a privacy policy?

Advertising 131

Advertising Healthcare Mobile Government 131

Neil Patel

MARCH 25, 2023

Because if I had spent all that time and energy on legitimate search engine optimization tactics, I would have created a much larger long-term business. So, my internet marketing team and I created our own Twitter social media sharing buttons that people could embed into their websites. Let me know if you have any questions.

Software Review 119

Software Review Social Media Engineering Strategy 119

Intercom, Inc.

OCTOBER 4, 2022

A few years ago, we published The Customer Retention Starter Kit which helped thousands of businesses retain more customers over the long term. That means automatically sending the right message to the right person at the right time – while they’re using your product, app, or website. Retain more customers for long-term success.

Retention 118

Retention Communication Engagement Churn 118

Neil Patel

NOVEMBER 1, 2021

But even then, hiring a writer and telling them to write content around a keyword that generates a ton of search volume , just doesn’t work too well even if you have a high authority website. Let’s say you want to rank for the term “auto insurance”. Now guess how many results there are competing for that term? billion websites

Entrepreneurship 145

Entrepreneurship Social Media Engineering Trends 145

User Pilot

JANUARY 9, 2024

TL;DR A UX audit is a data-driven assessment of your website or product’s performance in terms of user experience. A UX audit is a health check of your website or product's user interface, meant to highlight any usability issues. Then interview them to gauge their initial reactions in terms of product usability and design.

Software Review 105

Software Review SaaS Interviewing User Experience 105

Sales Hacker

JANUARY 17, 2024

28:19) Building a top-down sales strategy while maintaining a bottoms-up approach (32:28) The importance of hiring the right salespeople and balancing long-term and short-term thinking in sales. (32:56) 25:38) Finding a leader who has your back. (28:19)

Scale 88

Scale Sales Hiring Strategy Sales 88

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? The average website authority score was between 30 and 40 for the companies in each industry analyzed. Where’s the Data From?

Advertising 101

Advertising Technical Review Social Media Travel 101

Neil Patel

JANUARY 3, 2023

Search Engine Optimization (SEO) is an ever-present concern for website owners and marketers. So, what is good SEO taxonomy and how can its implementation help your website rank better? So, what is good SEO taxonomy and how can its implementation help your website rank better? First and foremost are your website’s visitors.

Engineering 85

Engineering Social Media Branding User Experience 85

Neil Patel

MAY 26, 2021

If you have a website, you need to know what bots are and how they can find your site, as well as what they can do (either intentionally or indirectly) to cause frustration to your online marketing efforts. Let’s talk about what bots are and how you can put up some defenses to start protecting your website. Are They All Bad?

Artificial Intelligence 130

Artificial Intelligence AI Search Social Media Machine Learning 130

User Pilot

MARCH 27, 2024

The secondary navigation of your website or application can make or break product engagement —that’s how essential it is. Primary navigation gives users immediate access to the main sections of a website or application. In terms of design, it must be differentiated from the primary menus, including colors, fonts, and placements.

User Experience 105

User Experience Pricing Engagement Mobile 105

User Pilot

FEBRUARY 25, 2024

TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Google Analytics – Best tool for tracking website conversion funnels. Funnel analysis allows you to: Measure company performance. Review funnel.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

Neil Patel

APRIL 1, 2023

This will prove helpful, considering nearly 50% of clicks in Google Search Console go to hidden terms. Those terms could be the keywords you’re missing to up your SEO efforts. Keyword mapping is the process of pairing keywords with relevant pages on your website. What Is Keyword Mapping? Think of it like a puzzle piece.

Engineering 140

Engineering Branding Strategy Trends 140

Neil Patel

SEPTEMBER 7, 2020

For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. So, let’s take a look at some of the different forms of traffic, how the SERPs affect them, and how you can get your website noticed in SERPs.

Advertising 140

Advertising Engineering Mobile Engagement 140

Neil Patel

DECEMBER 22, 2022

Which three words describe content and websites that deliver outstanding value? Putting this high-level content on your website can result in the following benefits: Higher search engine rankings : Google’s algorithm loves content that promotes your site’s E-A-T. Have a Terms and Conditions page accessible for users.

Underperforming Technical Team 116

Underperforming Technical Team Social Media Systems Review Finance 116

Unbounce

MARCH 1, 2022

There are three types of click tracking you can use to learn more about your customers’ browsing habits: Website click-tracking helps you determine which of your pages is the most popular. It also lets you see how visitors view and interact with your website. What’s working best on your page? Uncover areas for improvement.

Social Media 140

Social Media User Experience Engagement Metrics 140

User Pilot

FEBRUARY 19, 2024

In the SaaS context, it could refer to the users who fail to book the demo on your website, convert to paying customers , or complete the onboarding process , just to name a few examples. To measure drop-off rates for your website, Google Analytics offers a similar capability, and for mobile apps – try Mixpanel or Amplitude.

Onboarding 105

Onboarding User Experience Benchmarks Mobile 105

Neil Patel

SEPTEMBER 12, 2020

That life-changing decision comes down to what website builder you decide to use. We’ve done the hard work and this article will guide you through the otherwise arduous process of finding the best website builder. The Top 4 Best Website Builders. The Different Types of Website Builders. General-purpose website builders.

Payment Methods 145

Payment Methods Technical Review Software Review Systems Review 145

Neil Patel

AUGUST 26, 2020

Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And obviously you want your website running 24/7.

Technical Review 145

Technical Review Scale Pricing Customer Support 145

Chargebee

OCTOBER 20, 2023

Now, businesses in France must include a cancel button on their website and app irrespective of how the subscription or contract was first entered (either self-serve or physically). What are the terms of the new decree? On June 1, 2023, France issued a new decree to their consumer code.

Subscription 76

Subscription Payment Features Business 76

Neil Patel

MAY 18, 2021

Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps.

Sales Hiring 129

Sales Hiring Scale Education B2C 129

Neil Patel

OCTOBER 18, 2020

So here are 3 simple examples of how an SEO Consultant can help grow your business: #1 Website SEO Optimization for Optimal Local Reach. I’ll assume you already have a website that serves as your tool to introduce people to your business and services. And more importantly to rank your website for Local Searches.

Consulting 131

Consulting Scale Outsourced Development Outsourcing Services 131

Sales Hacker

FEBRUARY 27, 2024

Guest Speaker Links (Amanda Cole): LinkedIn: www.linkedin.com/in/aelam/ Website: www.bloomreach.com/ Host Speaker Links (Scott Barker): LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Today’s episode is sponsored by Flex , a finance super app built around a credit card with unique Net-60 day terms that enables (..)

AI 89

AI Marketing Advertising Finance 89