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The Essential Product Marketing Framework for SaaS Business Growth

User Pilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. With this clarity comes improved effectiveness.

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Follow your compass

ProfitWell

Its number of subscribers is the primary metric Apple is considering, and ideally the company can keep growing this figure—and disclose it to investors. But, as we know, different metrics may be applicable to different stages of a company. And a lot of success comes down to: Centering around a compass metric.

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What is Marketing Research? Examples and Best Practices

User Pilot

If you are seeking insight into how marketing research can influence the trajectory of your SaaS, then you have come to the right place! For SaaS product managers, market research, including competitive analysis, is crucial. Exploratory research is one of the initial steps in the marketing research process.

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What is Considered a Good NPS Score and How To Improve It?

User Pilot

Some industries like SaaS will have an average NPS of 30. So if you want to know if your NPS score is good and how to improve it, in this post you will find: a definite resource for calculating NPS score industry benchmarks to measure yourself against the steps you need to take now to improve your own NPS. What is NPS?

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What is Omnichannel Customer Experience & Why You Should Invest In It

User Pilot

Self-support resources, speedy response times, and online communities are all worthwhile approaches to nurturing loyalty amongst your users. Due to the necessity of data analytics when optimizing the omnichannel customer experience, you’ll have more metrics to work with. Source: SMB Compass. Data-driven decisions.

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VP of Customer Success: Roles and Responsibilities.

CustomerSuccessBox

SaaS companies can become scaleable by bringing on a VP of Customer Success from the start. Suggested Resource : Customer Success Interview Template. You may or may not be held responsible for the company’s retention rate, but it’s certainly your compass when it comes to prioritizing the efforts of your staff.

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ChurnZero’s Greatest Hits from 2021 Feat. Top 10 Articles and Other Noteworthy News

ChurnZero

Too heavy of a focus on either metric has serious consequences for your business. Learn the nuances between these north-star metrics, the implications of their use on your team and business, and our recommendations on how to maximize their impact. 2021 SaaS Category Winner in the APPEALIE Awards. SIIA CODiE Award Finalist.