article thumbnail

Scaling Customer Success from 0-5,000 Customers with Drata’s VP of Customer Success and VP of Customer Experience

SaaStr

Drata VP of Customer Success Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customer success from 0 to 5,000 customers. Customers you have a bond with will give you positive reviews on G2, become your reference customers, share their success stories, and work together with you on product innovation.

article thumbnail

The #1 Reference Check You Just Have to Do

SaaStr

That maybe as an organization scaled, they had a bit of trouble fitting in as it got 10x, 100x bigger, etc. You want to hire Pirates & Romantics into your startup and even your scale-up as long as you can. So if you do reference checks, expect one or even two to be bumpy. Don’t expect every reference to be strong.

Startup 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Create and Nurture Great Customers for Long-Term Success with Workato’s SVP Embedded Sales

SaaStr

Workato’s SVP of Embedded Sales and Director of Solutions Marketing joined us at SaaStr Annual to talk about how to nurture customers — a great topic in general, but especially for embedded sales and APIs that can take a while to scale. The Second Most Important SaaS Hire? Customer Success.

article thumbnail

The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

SaaStr

One great enterprise reference customer is worth 20 mid-market logos. If both succeed, you’re ready to scale. Land One Strategic Enterprise Logo Early You don’t need to wait until you have every enterprise feature to land your first major logo.

article thumbnail

The Channel Maturity Scale: How Do You Measure Up?

SaaStr

By doing so effectively, you can unlock a path to scaling profits. To assist you with this all-important self-assessment, CloudBlue is introducing our Channel Maturity Scale. ——— Blog post brought to you by: The post The Channel Maturity Scale: How Do You Measure Up? Three distinct stages of channel maturity.

Scale 286
article thumbnail

Dear SaaStr: How Should Founders Build Their First Customer Success Team?

SaaStr

They’re your early logos, references, and advocates. As you scale, aim for each CSM to manage $1-2M in ARR to keep the function cost-effective. This ensures your CS team is aligned with driving measurable outcomes for your business. Smother Early Customers with Love Your first customers are precious. Overinvest in their success.

article thumbnail

The 40% Problem: Do Your Sales Reps Really Cover All Their Accounts? And Is AI The Answer? With Yamini Rangan, CEO HubSpot

SaaStr

Mark Roberge (ex-HubSpot CRO) has emphasized that in scaling sales teams, the percentage of accounts followed up with can drop to as low as 30%-40% if reps are overloaded with leads or if theres no strong lead routing and prioritization system.

Scale 244