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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. Let’s look at a customer’s journey with PLG for developer-focused products. Most software developers are skeptical.

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How to Become a Product Marketing Manager [+Tools and Resources]

User Pilot

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager.

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Guide to Product Development Life Cycle in SaaS

User Pilot

The minimum viable product (MVP) should include key functions of your product and be created with your target audience in mind. The goal is to launch the product as quickly as possible to get early feedback and adjust the functionalities and features to ensure product-market fit.

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

User Pilot

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

To be honest, I wasn’t enormously enthusiastic about this—I’m not techy, so working for a software company wasn’t particularly appealing to me. But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. And working in the property management industry?

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The Ultimate Guide to Product Data Analytics for PMs

User Pilot

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

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Product Analytics Guide for SaaS Products

User Pilot

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals.