Buffer Resources

AUGUST 13, 2024

At a glance: 7 best influencer marketing tools Heepsy HypeAuditor LTK Shopify Collabs #paid Passionfroot Skeepers Heepsy Best affordable influencer marketing tool Heepsy offers an extensive database of influencers across various social media platforms and robust analytics to match. 

Branding 113

Branding Payments Merchant Services Payment Methods 113

Neil Patel

JUNE 11, 2021

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. We have also included tips, tricks, and strategies to make your marketing plan more efficient with tried and tested marketing objectives. 10 Types of Paid Social Media Marketing Objectives.

Social Media 140

Social Media Marketing Acquisition Branding 140

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   Productivity tools can be a game-changer if you are a social media marketing professional. Using a notes app as a social media marketer means you have a solid place to brainstorm and organize thoughts. 

Social Media 122

Social Media Marketing Payment Features Communication 122

FastSpring

DECEMBER 3, 2020

Essentially, that’s the beauty of subscription business models. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. In a recent study , Zuora found that 71% of adults across 12 countries have subscription services. What is subscription marketing?

Payment Features 141

Payment Features Subscription Strategy Payment Methods 141

Buffer Resources

OCTOBER 16, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Monitor public reception to AI advancements within Meta platforms, adjusting engagement strategies accordingly. Prepare for possible changes in engagement metrics and how it may affect your content strategy.

Social Media 125

Social Media Payments AI Search AI 125

SaaStr

JUNE 12, 2021

Since the dawn of the age of the subscription, forcing people to keep paying to use some small part of a web service has been a common strategy. And making it hard to leave a subscription has probably been a strategy employed by some since the very first gym opened. Yes, SaaS is often sold as a subscription.

Social Media 294

Social Media Scale Churn Subscription 294

Buffer Resources

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Reads Coca-Cola Social Media Insights An in-depth exploration into how Coca-Cola effectively leverages social media to enhance brand presence and engagement. teens spend around 4.8

Social Media 121

Social Media Payments Payment Services Payment Methods 121

Buffer Resources

JANUARY 7, 2025

They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi! month per social media profile.

AI Search 120

AI Search AI Social Media Marketing 120

Buffer Resources

JULY 29, 2024

  YouTube Community Posts are another way the social media platform and video search engine are making YouTube a one-stop-shop for building an audience — a handy tool in your toolbox for keeping your subscribers engaged. Authenticity resonates on social media (especially when it’s funny or tongue-in-cheek). 

Social Media 109

Social Media Branding Engagement Payment Features 109

SaaStr

JUNE 22, 2025

Instead, the company pivoted aggressively into expense management and payments, expanding beyond its travel roots. The strategy paid off: Navan now serves over 11,000 businesses globally, including household names like Zoom, Lyft, Shopify, and Heineken. “We are not far from that.”

B2B 176

B2B Payments SaaS Payments Payment Services 176

User Pilot

OCTOBER 19, 2024

As such, you must tailor your strategies to meet your target customers’ specific needs and expectations. Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. Enhances your brand reputation As of this year, over 70% of people in the US use social media. Userpilot review on G2.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Neil Patel

FEBRUARY 19, 2021

As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns.

Social Media 145

Social Media Scale Sales Hiring Sales 145

Buffer Resources

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. The good stuff: Capture and organize all your social media ideas in the Create space Schedule finished posts in your social queue.

Social Media 106

Social Media AI Search Marketing Business 106

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Customer Support Payment Methods Payment Solutions 249

FastSpring

JANUARY 9, 2025

That said, you might be wondering what strategies work within the confines of today’s rules and if it’s even possible to earn 50% or more of your game’s revenue through D2C. Why these strategies actually can result in >50% revenue coming from D2C. How many years you recall did you pay for the subscription?

Payments 164

Payments Mobile Payment Methods Revenue 164

Buffer Resources

SEPTEMBER 5, 2024

But before sending the article off to my colleagues for review, I run a perfunctory check through Grammarly, for which we have a team subscription. SEO is one piece of the puzzle, but there’s more to a solid distribution strategy. We promote all our blog posts to social media using the zero-click content strategy.

AI Search 107

AI Search Social Media Systems Review Technical Review 107

Neil Patel

JANUARY 26, 2021

Plan Your Small Business’s Social Media Campaigns in Advance. If you’re running a social media marketing campaign on a budget , you need to reduce the time you’re spending keeping things online. You could also schedule your CMS system or social media platform to publish posts for you.

Payment Methods 144

Payment Methods Payment Solutions Payment Services Strategy 144

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Google Ads Copy Strategies. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2.

Strategy 145

Strategy Social Media Advertising Engineering 145

Intercom, Inc.

APRIL 26, 2022

Unsure where to start optimizing your customer experience strategy? Therefore, customer experiences should reflect that – whether that’s in-store, online, on social media or elsewhere. Omnichannel strategies bring offline, desktop, mobile, tablet, and any other relevant channel together for one, holistic experience.

Payment Methods 219

Payment Methods Payment Services Payment Solutions Payments 219

Neil Patel

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. There are 3.78

Social Media 145

Social Media Strategy Marketing Business 145

User Pilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.

Strategy 111

Strategy Social Media Underperforming Technical Team Travel 111

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

FastSpring

MARCH 9, 2022

We’ll also include some bonus tips to help you with strategies beyond the page design — including packaging, optimizing pricing for LTV, and more. Note: FastSpring offers advanced subscription management services that support free trials, monthly and annual paid plans, proration, discount management, and more. Learn more here.

SaaS Payments 148

SaaS Payments Pricing Payments Payment Methods 148

SaaStr

JANUARY 27, 2024

Speaking of the long game, Matt talks about the launch of the 100-year subscription plan last year. Where we go wrong in social media is when we sit back scrolling, and the algorithm decides what we’re doing and is optimizing for our lowest base instincts. And if you go long, how that platform runs changes a lot.

Underperforming Technical Team 327

Underperforming Technical Team Social Media Government Payment Features 327

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription. Table of Contents.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Content creators create content for blogs and social media platforms. For instance, influencers need to have a strong understanding of how social media and audience engagement works.

Social Media 145

Social Media Content Marketing Payment Features Technical Review 145

Neil Patel

APRIL 12, 2021

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 Recurring Business Revenue.

Outsourcing Services 139

Outsourcing Services Payment Methods Payment Features Subscription 139

Subscription Flow

DECEMBER 18, 2023

One crescendo in the symphony of seasonal commerce is subscription boxes. This article is for subscription box retailers so that they can maximize not only the festivity of this time but also the sales. However, we have come up with some different subscription box trends that you can follow for Christmas 2023.

Payment Features 105

Payment Features Subscription Trends Social Media 105

FastSpring

MAY 20, 2024

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Letting FastSpring handle the subscription infrastructure.

SaaS Payments 158

SaaS Payments Payments Merchant Services Payment Solutions 158

Neil Patel

JANUARY 1, 2023

In a rapidly growing and increasingly competitive digital landscape, it’s more important than ever for large businesses to have a comprehensive and effective enterprise SEO strategy. In this piece, I discuss some of the steps you need to make an enterprise SEO strategy work for you or your agency. What Is Enterprise SEO?

Enterprise 131

Enterprise Strategy Technical Review Scale 131

Incredo

NOVEMBER 28, 2019

Benefits ad, testimonials ad, offer ad This formula can work best if 1) You are already a reputable brand and want to reach new users, 2) You retarget your free trial sign-ups or leads who haven’t completed the subscription process yet. Your first round may tell about your software’s main value, supporting integrations and your USP.

Social Media 200

Social Media SaaS Advertising B2B 200

SaaStr

MARCH 15, 2024

Vimeo has a special relationship with the creative and filmmaking world, yet people mistake Vimeo for being a social media company. They also have a media segment, a separate business supporting creators who want to do subscription-based video monetization. Vimeo has never had any advertising, so how did they make money?

AI Search 268

AI Search SaaS Advertising Sales Hiring 268

Neil Patel

OCTOBER 6, 2021

Peet’s Coffee Subscription. Peet’s brought these concepts together with their coffee subscription service. Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. 7 Strategies for D2C Brands.

Branding 134

Branding Strategy Technical Review Software Review 134

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Effective acquisition strategies will increase your customer base and revenue. You need both strategies to drive business growth and sustainability. Why is customer acquisition important?

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

User Pilot

AUGUST 30, 2024

TL;DR Customer segmentation models are ways of dividing customers into groups with shared traits to effectively tailor your product and marketing strategy. You can develop a customer segmentation strategy by doing the following: Set specific goals and KPIs to measure success. Refine your strategy based on the insights.

Strategy 101

Strategy Social Media Payment Features Engagement 101

Stax

JANUARY 28, 2025

Data analytics: the provider must offer extensive data analysis tools and features to help you track transaction data in real-time, and gain valuable insights that can help you improve customer experience, marketing strategies, and other business offerings.

Payment Methods 68

Payment Methods Payment Services Merchant Services SaaS Payments 68

Neil Patel

DECEMBER 1, 2020

The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. What Is Live Streaming? Restream.io.

Engagement 145

Engagement Social Media Branding Strategy 145