OpenView Labs

NOVEMBER 21, 2023

For just SaaS products (removing marketplaces, eCommerce, and DTC), the average activation rate is 36%, and the median is 30%. A note on retention and active users There are two other agreed-upon ways to measure the success of your product activation: active users and user retention. So what’s a good activation rate?

Scale 52

Scale Benchmarks Sales Hiring Retention 52

How To Buy Saas

FEBRUARY 25, 2025

A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. In fact, 92% of businesses say CRM software is crucial to achieving their revenue goals. Its early vision was to end software as we knew it instead delivering enterprise applications via the internet.

Scale 52

Scale Underperforming Technical Team Technical Review Marketplace as a Service 52

User Pilot

MAY 27, 2025

Which in-app behaviors correlate with long-term user retention? So you’re not tracking every tap or scroll, and instead focusing on the events that drive engagement and revenue. How to use it: Break the complete user journey into stages: Acquisition, Onboarding, Activation, and Retention. What features drive repeat usage

Mobile 96

Mobile Retention Payment Features Onboarding 96

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. The other thing is just.

Scale 62

Scale VP of Engineering Outsourcing Services Enterprise 62

How To Buy Saas

MARCH 17, 2025

In fact, 83% of small businesses using a CRM saw a positive return on investment and 61% reported improved customer retention by leveraging these tools. You can integrate email, calendars, and more via the Salesforce AppExchange marketplace. Theres also an Insightly app marketplace for additional add-ons.

Software Review 40

Software Review Scale Software Business 40

TrackStreet

JULY 2, 2025

While the marketplace offers incredible reach and scalability, it also introduces risks that can damage pricing, reputation, and customer trust. Some brands have gone further, using third-party IP enforcement services that integrate with Brand Registry to automate and scale their protection efforts.

Branding 40

Branding Scale Marketplace as a Service Pricing 40

Stax

MAY 5, 2025

A payment gateway solution is a service that authorizes credit card payments and processes them on behalf of the merchant. Fifty-three percent of smartphone users choose to buy company-specific apps from the Apple app store or Google Play marketplace rather than mobile websites. This, in turn, will lead to more repeat business.

Payments 88

Payments Payment Services Merchant Services Payment Solutions 88

User Pilot

APRIL 24, 2025

This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Millions of companies, from the worlds largest enterprises to the most ambitious startups, use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.

Payment Methods 52

Payment Methods Payment Solutions Retention Churn 52

User Pilot

JUNE 25, 2025

As a growth manager, I’ve helped teams move past outdated tactics to create monetization models that foster win-win situations, maximizing revenue for the business while ensuring a seamless user experience. If you want to build a revenue engine that scales without sacrificing user loyalty, these are the tactics you need to know.

Payments 66

Payments Payment Solutions Payment Methods Strategy 66

SaaStr

FEBRUARY 24, 2021

Upwork is one of those products and marketplaces many of us use all the time — including Team SaaStr — but we don’t often see discussing that much as a public SaaS / Cloud company. 100% Client Spend Retention across 139,000 Customers. A good take rate for a marketplace. But it should be. So what can we learn?

Marketplace as a Service 336

Marketplace as a Service SMB Cloud Enterprise 336

SaaStr

JULY 13, 2022

Co-founder and CEO of Insider , Hande Cilingir, talks about what it takes to write a successful revenue growth story. Only go-getters survive in the SaaS marketplace. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. Mistake 1: Not accepting your mistakes.

Scale 283

Scale Sales Hiring Revenue Marketplace as a Service 283

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

SaaStr

SEPTEMBER 8, 2022

Our suite of financial tools makes it easy to turn recurring revenue into flexible growth financing. Pilot’s leading team of US-based experts, supported by elegant software, delivers world-class bookkeeping, tax, and CFO services trusted by growing businesses like yours. Welcome to Payfac-as-a-service.

SaaS Payments 246

SaaS Payments Payment Services PayFac as a Service Marketplace as a Service 246

SaaStr

MARCH 17, 2021

Managing the Quote-to-Cash process can be complex, since it covers the entire sales cycle, software licensing fulfillment, and revenue recognition, and it’s typically spread across many applications. Integration platform as a service ( iPaaS ) standardizes how integrations are built and managed across your organization. Quote-to-Cash.

Sales Hiring 322

Sales Hiring Scale Technical Review Marketplace as a Service 322

SaaStr

NOVEMBER 21, 2022

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Let’s examine how an ICP focus has helped two businesses win in a competitive marketplace. .

Payments 243

Payments Payment Methods Embedded Payments Scale 243

Point Nine Land

MAY 22, 2020

Businesses, on the other hand, are stuck in the dark ages, often relying on the phone, email, fax and even pen and paper when it comes to ordering goods or services. Whilst consumer-facing marketplaces have become an essential part of our daily lives, business-to-business marketplaces are only just beginning to emerge.

Marketplace as a Service 83

Marketplace as a Service B2B Payments SaaS Payments 83

SaaStr

MARCH 17, 2020

They announced a new “Hired Flex” option with a flexible monthly and pay-per-hire rate, a “Self Service” signup for startups to get immediate access to Hired’s marketplace, and announced that “Hired Assessments” will now be a part of every package to democratize opportunity through skills-based hiring. Predictable Revenue.

Sales Hiring 233

Sales Hiring Scale Payment Features Marketplace as a Service 233

Intercom, Inc.

JUNE 8, 2021

It was seen as a necessary part of a business, but not something that drove revenue or influenced customers’ buying decisions. Another survey reveals that 84% of businesses report an uplift in revenue as one of the primary benefits of improving their customer experience. That time is over. Increased business efficiency (58%).

Technical Review 222

Technical Review Underperforming Technical Team Customer Support Marketplace as a Service 222

Intercom, Inc.

MAY 10, 2018

Those working in growth and retention must continually seek “fresh powder.”. Those early experiments you’re talking about happened during a time when they knew that storing and syncing files had very high retention. Switching to a different service is something that takes a lot of effort. of their coworkers.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Intercom, Inc.

MAY 2, 2019

Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. Even with Instacart’s enormous valuation, he continues to see tremendous growth potential for the service, similar to what he saw in Instagram’s early days. Thanks for signing up.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Andreessen Horowitz

SEPTEMBER 19, 2023

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. Over time, Instacart planned to build out an advertising revenue stream with CPG companies, offering them effective performance marketing with a primed, high-intent audience. billion to $20.7

Marketplace as a Service 140

Marketplace as a Service Underperforming Technical Team Scale Construction 140

Clouded Judgement

JANUARY 26, 2024

Many public software companies don’t report ARR, so I’ll take the quarterly subscription revenue and multiply it by 4 to approximate ARR. For the first time in a decade, IT services will become bigger than communication services in 2024. Revenue multiples are a shorthand valuation framework.

Cloud 167

Cloud Marketplace as a Service AI Subscription 167

Payrix

FEBRUARY 4, 2025

This setup is commonly used in marketplaces, software platforms, or businesses that facilitate payments for a network of sellers, service providers, or smaller businesses. This model allows sub-merchants to focus on their core activities while benefiting from streamlined access to payment services.

Merchant Services 100

Merchant Services Payment Services Payments SaaS Payments 100

Intercom, Inc.

MAY 28, 2020

Here are five quick takeaways: One of Aircall’s superpowers is that it built an App Marketplace – and then opened it up for partners to build their own integrations. Today, more than 60% of the tools on the marketplace have been built by third parties. Retention is the new conversion. Short on time?

Marketplace as a Service 186

Marketplace as a Service Cloud Government Retention 186

Casey Accidental

OCTOBER 18, 2021

Building a consumer marketplace to drive incremental ticket sales to event creators. Julia, our CEO, had told me she wanted me to focus on growing the self-service business faster. So I gathered as much information as I could about these different strategic initiatives, as well as digging into the core self-service business.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

Totango

MAY 1, 2020

Retain them over the long haul and they’ll provide the stability and dependable revenue that forms the launchpad for your future. Retaining existing customers is especially important during uncertain economic times, when fewer new customers may be signing on with your service. How Customer Retention Management Software Works.

Retention 62

Retention Software Management Marketplace as a Service 62

SaaStr

APRIL 30, 2022

Average Revenue per Customer. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. And basically SaaS revenue models is just magical for investors and for businesses. Or annual recurring revenue for some types of companies.

SaaS Payments 247

SaaS Payments Metrics Payment Methods Scale 247

Casey Accidental

FEBRUARY 20, 2018

My role as an advisor to Greylock’s portfolio companies allows me to work with many different types of businesses: consumer social, marketplaces, SaaS, etc. I’ve come to realize this saying describes an optimal strategy for a lot more than just an ad-supported revenue model. Align Revenue To The Value You Create.

Payments 70

Payments Revenue VP of Engineering Payment Methods 70

ChurnZero

FEBRUARY 8, 2023

Today, ChurnZero is used by hundreds of Customer Success teams at leading subscription brands to work more efficiently, build more revenue, and deliver the best possible customer experience. Representing a vote of confidence from real software users, these awards also spotlight those that have risen to the top among thousands of companies.

Software Review 98

Software Review Software Customer Lifetime Value Marketplace as a Service 98

Intercom, Inc.

JULY 11, 2019

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Could you give me a bit of background on why HubSpot built Service Hub in the first place and the philosophy behind it?

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 215

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 215

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. SaaS Metric #1 – Annual Recurring Revenue (ARR). Revenue from irregular overages should be bucketed together, separately from contracted ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. But once they’re happy with a service, they can help build trust with new customers as well.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

User Pilot

AUGUST 12, 2024

Firmographic segmentation (company size, industry, location, revenue, etc.). This often strengthens customer loyalty and improves retention. This approach leads to improved customer satisfaction, higher retention rates , and increased order values. Technographic segmentation (device type, operating system, etc.).

Marketplace as a Service 95

Marketplace as a Service Banking Telecommunications Mobile 95

User Pilot

MAY 21, 2024

Simply put, churn measures how many customers businesses are losing over time — a central concern for companies dependent on customer retention , like those in the SaaS industry. Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. What is churn ?

Churn 52

Churn Retention Software Review Metrics 52

Baremetrics

OCTOBER 9, 2021

In addition, Stripe’s analytics side can be lacking the needed depth for SaaS businesses that rely on recurring revenue. Baremetrics monitors subscription revenue for businesses that bring in revenue through subscription-based services. How do you find your billing history for Stripe customers on Stripe?

Payment Services 98

Payment Services SaaS Payments Payment Methods Payments 98