Remove Marketplace as a Service Remove Metrics Remove Onboarding Remove Sales
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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Your ability to persuade others in this way by appealing to their emotions will increase your sales.

Sales 137
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Measurement: What SaaS platform builders need to know to prepare for growth, Part 3

CloudGeometry

SaaS business metrics are not hard to find ; we won’t analyze them in-depth here. As it turns out, SaaS operational platform metrics are also abundant. However, it is still too often the case that business metrics and operations metrics live in parallel universes.

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Understanding Risk Management Strategies as a PayFac

Stax

Common risk management strategies for PayFacs include proper merchant vetting and onboarding, transaction monitoring and fraud prevention, chargeback mitigation, KYC/AML compliance, and data breach prevention. Reputational risks Risks associated with things like data breaches, poor customer service, company controversies, etc.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

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13 Brand Activation Examples From Famous Brands to Inspire You

User Pilot

Digital marketing : Target potential customers online by attracting them to your online marketplace or website. Guerilla marketing : Guerrilla marketing uses unconventional and novel methods to attract interest in your brand and boost sales. Every usage of Calendly's service, thus, becomes a promotion of its brand.

Branding 105
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Five Ways to Address Complexity In Your Product

Casey Accidental

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139