Buffer Resources

AUGUST 13, 2024

In either case, you’ll likely hit up Google for an influencer marketing tool. Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from. But with so many options available, how do you choose?

Branding 114

Branding Payments Merchant Services Payment Methods 114

SaaStr

JUNE 18, 2025

18B market cap, so ~6x ARR Net net it’s a story of new customer growth of 7% combined with slowing NRR of 106%. The Gross Margin Ceiling Discovery The Numbers : Non-GAAP subscription gross margin plateaued at 83.9% That math combines roughly to 12% growth. 5 Interesting Learnings: The Core 5: Revenue & Growth Metrics 1.

Scale 230

Scale Headcount Outsourced Development Operational efficiency. 230

SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

Scale 187

Scale AI B2B SaaS 187

SaaStr

JUNE 23, 2025

It’s the emergence of a new category that’s attracting billions in investment and fundamentally disrupting the $500B+ software development market. This dual-market approach massively expanded the addressable market. This isn’t just another software success story.

Software Review 208

Software Review AI Technical Review Venture Capital 208

SaaStr

JANUARY 8, 2025

Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

Revenue 286

Revenue Scale Sales Hiring Compensation 286

SaaStr

JUNE 25, 2025

Takeaway : Sometimes the fastest path to market dominance is making your potential competitors into distribution partners. Learning #4: Israeli Tech Talent + US Market Focus = Winning Formula Melio’s 600+ employee split (200 in NYC, 400 in Tel Aviv) optimized for both market proximity and engineering talent density.

Payments 195

Payments Payment Methods SaaS Payments Payment Solutions 195

SaaStr

JUNE 16, 2025

ARR with 50% growth at that scale 500+ customers consuming at over $1 million annual revenue run-rate 80%+ subscription gross margins (infrastructure companies dream of margins like this) Free cash flow positive for the first time 140% Net Revenue Retention (top decile performance) Growing Twice as Fast As Comps When you’re doing $3.7B

AI 259

AI AWS Enterprise Scaling 259

Clouded Judgement

MARCH 28, 2025

And now, engineering and distribution (go-to-market) constraints are greatly reduced with AI. Whether it’s automated content generation (ie marketing content), AI SDRs and AEs, data enrichment funnels, etc it’s now possible for companies to scale their brand / distribution incredibly quickly. Someone can always catch you.

Cloud 299

Cloud AI Scale Scaling 299

Buffer Resources

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Here are the top 12 courses to improve your social media marketing skills. Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads.

Social Media 117

Social Media Marketing AI Search Systems Review 117

Blulogix

DECEMBER 5, 2024

By BluLogix Team Navigating Complex Pricing Models in the Subscription Economy Introduction In the subscription economy, Managed Service Providers (MSPs) must adapt to increasingly complex pricing models to meet the evolving needs of their customers. Gone are the days of simple, one-size-fits-all pricing.

Payment Features 59

Payment Features Subscription Pricing Technical Review 59

Buffer Resources

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

AI Search 122

AI Search AI Social Media Marketing 122

Blulogix

JANUARY 3, 2025

By Inga Broerman Preparing for Regulatory Changes in Subscription Management The subscription economy is thriving, with businesses worldwide adopting models that offer flexibility, scalability, and recurring revenue streams. Subscription management platforms simplify this process by capturing and storing consent records.

Payment Features 52

Payment Features Subscription Management compliance 52

SaaStr

MARCH 30, 2024

This week we have Rik Haandrikman, VP of Marketing at RevenueCat! #1. We’re on Salesforce , use Crossbeam for account matching with partners (big fan), and have connected SFDC to 6Sense for Account- and Intent Based Marketing. The post My App Stack: Rik Haandrikman, VP of Marketing at RevenueCat appeared first on SaaStr.

Marketing 272

Marketing ChatGPT Mobile Onboarding 272

Buffer Resources

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Social Media 106

Social Media AI Search Marketing Business 106

SaaStr

FEBRUARY 2, 2025

Under his leadership, the company has developed innovative AI-powered solutions for restaurant websites, online ordering, CRM, and marketing automation. As the technology continues to evolve, companies must stay agile and responsive to changing market needs while ensuring their AI implementations deliver real value to their customers.

AI 217

AI Technical Review Artificial Intelligence Systems Review 217

SaaStr

JUNE 22, 2025

The IPO market has been … on fire in 2025. initial public offering on Friday, becoming the latest enterprise software company to test increasingly receptive public markets. They signal a company systematically preparing for the scrutiny and operational demands of public markets. But we may have our first.

B2B 184

B2B Payments SaaS Payments Payment Services 184

Blulogix

JANUARY 2, 2025

By Inga Broerman How Industry Consolidation is Reshaping Subscription Billing The subscription economy is on a path of rapid growth and transformation, projected to reach a $3 trillion valuation in 2024. This trend creates formidable competitors with comprehensive offerings that can dominate markets.

Payment Features 52

Payment Features Payments Subscription Payment Solutions 52

USIO

JUNE 19, 2025

revenue share earns you $400,000 —on top of your subscription revenue. And Shopify , which started as a simple ecommerce SaaS, now earns more from payments (via Shopify Payments) than it does from monthly subscriptions. The SaaS Market Is Booming—And So Are Payments The global SaaS market is on a rocket ride.

Payments 130

Payments SaaS Payments Payment Services Payment Solutions 130

Blulogix

DECEMBER 23, 2024

By Inga Broerman How Usage-Based Pricing is Transforming Subscription Billing The subscription economy is undergoing a transformation, driven by the rising popularity of usage-based pricing. The days of flat-rate subscriptions being the default option are gone. Your ERP cannot bill usage subscriptions.

Payment Features 52

Payment Features Subscription Pricing Artificial Intelligence 52

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Why is this market different than others?

Metrics 257

Metrics Marketing SaaS SMB 257

Blulogix

JANUARY 6, 2025

By Inga Broerman The 2025 Blueprint for Scalable Growth in the Subscription Economy The subscription economy is entering a pivotal year. To succeed, subscription-based organizations must embrace smarter, more integrated approaches to billing, management, and strategy.

Payment Features 52

Payment Features Subscription AI Search compliance 52

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 311

Scale Sales Hiring Sales Marketing 311

FastSpring

JANUARY 9, 2025

In this episode of Growth Stage, we interview gaming D2C and creator marketing expert Justin Sacks of Nexus about his thoughts on: What winning strategies AAA and AA publishers use for D2C in mobile. Justin Sacks (02:08) Taking me back, I think I got a summer job in high school so that I could pay for my own WoW subscription.

Payments 164

Payments Mobile Payment Methods Revenue 164

FastSpring

OCTOBER 16, 2024

Don’t create your own entity structure around the world, but be treated as a non-local business in the majority of the markets in which you sell. Even if you choose to create your own entity structure, you will need to work with many PSPs (or legal entities) to be treated as a local business in each market.

Merchant Services 158

Merchant Services Payment Services Payment Methods Outsourcing Services 158

Clouded Judgement

DECEMBER 20, 2024

Subscribe now The Fed Bomb The markets were enjoying a nice little Santa Claus rally until this Wednesday when the Fed decided to shake things up! Why was there such a sharp market reaction this week? Market valuations were also starting to get stretched, so the commentary from the Fed around rates certainly spooked the markets.

Cloud 144

Cloud Banking Payment Features Subscription 144

Stax

MAY 20, 2024

The concept of unearned revenue can easily trip up SaaS companies that offer subscription services and products on a recurring basis. Unlike when selling ordinary products, you cannot recognize the revenue earned from a subscription all at once. In the case of SaaS subscriptions, this could take several months—or even years.

Payment Features 167

Payment Features Payments Payment Services SaaS Payments 167

Clouded Judgement

MARCH 21, 2025

They build organically, but also acquired their way into new products and markets. With more recent cloud software companies, there was a lot of organic expansion - ie expanding into new markets and capabilities through internal product development. A while back companies companies built platforms through M&A. Top 5 Median: 18.4x

Cloud 188

Cloud Payment Features Subscription Pricing 188

SaaStr

JUNE 23, 2025

What “Truly Great AI” Actually Means I’m not talking about slapping a chatbot on your landing page or adding “AI-powered” to your marketing copy. This requires product leaders who viscerally understand the technology, not just the market opportunity. Even if your existing customers aren’t leaving.

AI Search 170

AI Search AI Technical Review CTO Hire 170

SaaStr

APRIL 14, 2025

AI Speakers: CEO Snowflake + CEO Observe: Where B2B Applications Are Going CEO Box Aaron Levie: AI, Agents and The Next Era of SaaS COO Google Cloud Francis deSouza: Hyperscalers: The Future and More CTO Rubrik: Co-Founder & CTO, Arvind Nithrakashyap CTO Neo4j: Philip Rathle (Valuation $2B+): How Revolut Left Salesforce and More: Rolling Your (..)

VP of Engineering 204

VP of Engineering CTO Coach VPCs (Virtual Private Cloud) Scale 204

Clouded Judgement

AUGUST 2, 2023

The public markets can often be quite confusing (and different) from private markets. Yet many individuals don’t really start paying attention to the public markets until they have to (their company get’s close to going public). This gives us an implied market cap.

Cloud 49

Cloud Marketing Banking Pricing 49

ChurnZero

FEBRUARY 28, 2025

You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. 4: High-end sales teams Increasingly, SaaS organizations leverage inside sales teams, since selling subscriptions is easier and less of a commitment than selling enterprise software. 3: Make onboarding seamless.

SaaS Payments 52

SaaS Payments Subscription Payment Features B2B 52

SaaStr

APRIL 9, 2025

Subscription backlog up 19.7%, to $25 Billion (!). 27%+ Free Cash Flow margins, 26% non-GAAP profit margins, and $8 Billion in the bank, so generating massive cash $57 Billion market cap, so trading at 6x+ ARR Workday is 20 years old this year. So a huge amount of revenue booked but still to come.

Outsourcing Services 281

Outsourcing Services Scale Systems Review AI 281

SaaStr

APRIL 24, 2021

220m in ARR, $13B market cap. Shopify has exploded to $3B+ in ARR and a $135B Market cap, growing an incredible 96% during Covid. You pay a subscription for websites to help you sell stuff. Fast forward to day, Merchant Solutions is a much larger share of revenue than software subscriptions. Only half does.

Merchant Services 360

Merchant Services SaaS Payments Payment Solutions Payment Services 360

TechEmpower SaaS

JULY 24, 2023

How will you be taking this to market? eCommerce Does your startup run on a subscription model? How many kinds of subscriptions do you support? What are the rules for subscriptions? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market?

Innovation 780

Innovation Development CTO Hire Technical Review 780

SaaStr

APRIL 30, 2025

market cap (12x ARR) This is what a 12x ARR vertical B2B leader looks like today. This efficiency is driven by their tailored go-to-market engine, which includes high-velocity inbound marketing, strategic partnerships with private equity firms, and a dedicated sales team for upselling Pro products and FinTech solutions.

Payments 141

Payments Payment Services SaaS Payments Payment Solutions 141