Intercom, Inc.

JANUARY 12, 2021

Although they may seem like strong opinions, many of these tips echo the main tenets of software engineering: work with you’ve got, design solutions as needed, don’t repeat yourself, and keep it simple, stupid! If you’ve been paying attention to any loud marketing efforts over the last few years, you have definitely heard about multi-cloud.

Technical Review 269

Technical Review Scale multi-cloud Kubernetes Scaling 269

TechEmpower SaaS

AUGUST 21, 2023

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. These are classic inflection points for a development team.

Technical Review 390

Technical Review Software Review Development Team Review Systems Review 390

SaaStr

JUNE 19, 2021

In this SaaStr Build panel, three cloud marketing and business leaders share tips to craft the perfect customer profile for your SaaS business. Read on for advanced learnings from Carilu Dietrich (Board Advisor at 1Password), Katrina Wong (VP of Product Marketing at Segment), and Isabelle Papoulias (CMO at Mediafly).

Sales Hiring 160

Sales Hiring Scale Marketing Sales 160

How To Buy Saas

MARCH 21, 2024

But what exactly are these services, and should your startup business be using them? One way to think of Software as a Service (SaaS) is as renting software instead of owning it. Startup businesses usually look towards SaaS when they need to scale quickly, reduce IT overhead, or access sophisticated tools without huge costs.

SaaS Payments 40

SaaS Payments Payment Services Payment Solutions Payment Methods 40

TechEmpower SaaS

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! To get to what’s right for you, you need a tech partner with a deep understanding of your business needs, software development experience, data engineering skills and AI expertise. And if you’re like most people, you’ve also probably struggled to fill those boxes in.

Generative AI 443

Generative AI Artificial Intelligence AI New CTO 443

Chaotic Flow

SEPTEMBER 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. SaaS startups, however, have unique advantages. In other words, SaaS customers want product-market fit as much as the SaaS vendor. There have been many great books and articles written on the topic of product-market fit.

Product Marketing 130

Product Marketing Marketing SaaS Software Development 130

TurnKey Labs

FEBRUARY 21, 2023

Key takeaways: Why startups fail? It’s typically due to one or more key factors, such as a lack of preparation and planning, poor understanding of the target customer’s needs, and/or not developing a product or service that adequately solves customer pain points (which is more commonly known as not achieving “product-market fit”).

Startup 52

Startup Underperforming Technical Team Technical Review Software Review 52

Tom Tunguz

MAY 26, 2016

” In other words, the marketing team has a webpage. Conway’s Law arises in software development projects. But it does raise the question of whether or not a startup’s teams are properly structured. The sales team has a webpage. The public relations team has a webpage.

Software Review 134

Software Review DevOps as a Service Startup Systems Review 134

SaaStr

SEPTEMBER 17, 2020

The founders named their startup JFrog because a frog is agile and always leaping forward. JFrog is the pioneer of Continuous Software Release Management, or CSRM. The market is estimated at about $22 billion. million shares at $44 each and they spiked about 47% — putting the market cap at $6.6 JFrog offered 11.6

New CTO 203

New CTO CTO Benchmarks Consulting 203

The Angel VC

NOVEMBER 29, 2013

Pre product/market fit I’ve written about it before in my posts about sales and unscalable hacks : In the very beginning, when you’re in the process of finishing the first version of your product and trying to get the first customers, you shouldn’t worry too much about metrics. Let’s have a closer look at each of the three phases.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

SaaStock

MARCH 8, 2019

Because, as she says, building a startup is simply much more fun. She has been around the globe, working in startups and digital agencies in Brazil, Germany, Southeast Asia, and Hong Kong. Diane is also passionate about everything startup, digital transformation in our lives, and psychology. The reason? Diny Gomes. Lisa Zhang.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

TurnKey Labs

NOVEMBER 2, 2023

In the past, companies were limited to hiring within their local market, making it difficult to expand and scale their development team. However, with the rise of offshoring services, startups now have the ability to build remote global software development hubs and hire specialized […]

Software Development 52

Software Development Scaling Development Startup 52

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers.

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

TurnKey Labs

MAY 20, 2023

In the past, companies were limited to hiring within their local market, making it difficult to expand and scale their development team. However, with the rise of offshoring services, startups now have the ability to build remote global software development hubs and hire specialized […]

Software Development 52

Software Development Startup Scaling Development 52

User Pilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

Management 90

Management Underperforming Technical Team Innovation Generative AI 90

Incredo

NOVEMBER 19, 2019

You will find articles that cover topics from branding to pricing and from developing your product to marketing it. Cobloom writes that you should first create your user base, see what feedback you receive from them, understand what market wants from you and make changes to your product. And you are right.

Scale 188

Scale Sales Hiring SaaS Software Development 188

OpenView Labs

JUNE 29, 2021

When it comes to selling and marketing software to developers, tried-and-true traditional B2B tactics just plain don’t work. Since the response to our playbook has been so overwhelmingly positive, we wanted to follow up its release with a list of our favorite developer-focused sales and marketing resources.

Development 57

Development Marketing Sales Content Marketing 57

Intercom, Inc.

NOVEMBER 9, 2022

Few books have chronicled how innovation takes place – and how market leaders fail to seize it – as well as Clayton Christensen ’s seminal book The Innovator’s Dilemma. First published in 1997, the bestseller has influenced several generations of entrepreneurs, startup founders, and tech enthusiasts.

Innovation 226

Innovation Scale Startup Government 226

How To Buy Saas

FEBRUARY 29, 2024

Software-as-a-service (SaaS) is one of the transformative services in the modern digital landscape. The SaaS development market evolves rapidly and, according to Fortune Business Insights, by 2030, will reach 908 billion dollars. In the realm of SaaS development , the company achieved some impressive results.

DevOps as a Service 40

DevOps as a Service Development Technical Review Blockchain 40

Intercom, Inc.

FEBRUARY 26, 2018

As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general. To understand why Run Less Software is so important, let’s map out the battlefield, the armies on it, their missions and their strategies. Innovative startups.

Outsourcing Services 224

Outsourcing Services Software Review Software Outsourced Development 224

SaaStr

APRIL 16, 2023

Obviously, it’s a great product and great market, but things are different. It turned out that the virality was a tremendous lead gen engine, and we never had to spend a dime on marketing, but then it really took a salesperson to get the sale over the top. You hired as your CMO or VP of Marketing someone out of Salesforce.

Scale 345

Scale Sales Hiring PayPal Development Team Review 345

User Pilot

SEPTEMBER 29, 2023

What’s the difference between a growth hacker and a growth marketer? On the other hand, a growth marketer is focused on improving conversion rates at one specific part of the funnel at a time. Difference between growth vs marketing team? Marketing teams pay more attention to acquisition and conversion.

Scale 100

Scale Software Review SaaS Technical Review 100

Point Nine Land

APRIL 21, 2021

5 Lessons learned from growing a PM team in a hyper-growth startup Starting to feel the pain of not having product managers? There are many posts out there explaining how startup co-founders should “land the first sales, then hire the first 2 sales and when to hire a VP sales”. Intro Hi, my name is Victor. How is it working?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

SaaStr

MAY 22, 2019

Hubspot is an inbound marketing and sales software company based in Massachusetts. YC has funded over 1,900 startups since 2005 including Airbnb, coinbase, Dropbox, Stripe, Flexport, instacart and reddit. Leaders who do so will lose their product market fit. From there he went on to BEA Systems as VP of Marketing.

Scale 162

Scale Leadership Consulting Metrics 162

FastSpring

MAY 20, 2024

Choose a Partner Making the Same Investments In Subscription Management Brad admits that Stardock will always be in a position that keeps them from being “married to any single vendor,” and they know FastSpring isn’t the only merchant of record or subscription management tool on the market. And much more.

Payments 137

Payments SaaS Payments Merchant Services Payment Solutions 137

Baremetrics

MARCH 30, 2021

Aside from there being a multitude of options in the market, SaaS and subscription businesses often have a diverse and complex set of items that they need their chosen platform to check-off the list. Merchant accounts Stripe Square Fattmerchant Recurly 2 Grow Your Startup with Insightful Reporting.

Payment Features 105

Payment Features Payment Solutions Merchant Services Payment Methods 105

Valerian Tech

DECEMBER 30, 2022

This can be a useful option for startups or small businesses that may not have the resources to hire a full-time CTO or may not need one on a permanent basis. The role of a Fractional Chief Technology Officer (CTO) is to provide technical expertise and leadership to a company on a part-time or temporary basis.

Fractional CTO 52

Fractional CTO CTO Hire Part-Time CTO CTO 52

How To Buy Saas

MAY 15, 2024

PaaS cloud services offer a cloud-based virtual infrastructure such as servers, storage, data centers, networks, and more, along with a platform or a layer of software and the required tools to facilitate app and software development. This is one of the most popular and widely-used cloud services among IaaS PaaS SaaS.

DevOps as a Service 52

DevOps as a Service Marketplace as a Service Cloud SaaS 52

User Pilot

MAY 8, 2024

They can also analyze how users interact with these so you can improve your in-app marketing campaigns. 10 best in-app messaging tools for SaaS companies Let us now examine some of the best in-app messaging tools on the market and help you determine the perfect one for you.

Engagement 88

Engagement AI Search Software Review AI 88

Teamgate

NOVEMBER 21, 2018

enko is a vastly experienced professional with over 20 years marketing, sales, and business development practice in leading IT and Telco companies, such as; Microsoft; Nokia; and Lattelecom, transforming business in 24 countries of Central and Eastern Europe. You’re a mentor at Startup Wise Guys , a European B2B startup accelerator.

Scale 68

Scale Interviewing Technical Review B2B 68

Intercom, Inc.

MARCH 11, 2021

Later is an Instagram marketing platform that allows users to be more strategic about how they plan, publish, and report on their social media content. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.

B2C 118

B2C B2B Scale Strategy 118

Andreessen Horowitz

DECEMBER 5, 2023

But along the way we found that the tool that we’d built was really interesting to a lot of other developers. So, myself and my co founder, we were kind of software developers, like kind of engineers by background. Zach: So our early go-to-market was really just about talking to people. And so we did that a lot.

Sales Hiring 80

Sales Hiring Sales Recruiting Banking Outsourced Development 80

FastSpring

AUGUST 2, 2023

When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As As a startup with only two or three people, it would be absolutely impossible to go international without this kind of platform.” It’s very much a guessing game.”

Payment Solutions 147

Payment Solutions Payment Methods Merchant Services AI Search 147

User Pilot

JULY 28, 2023

Finally, a simple mockup you launch on a crowdfunding platform can be an effective marketing strategy. You can use a low-fidelity MVP to gauge the interest and needs of customers in your target market – and define the core features your product should contain. Many startups have used this model to get off the ground.

Marketplace as a Service 71

Marketplace as a Service Social Media Development Machine Learning 71

User Pilot

APRIL 26, 2024

You’re looking to track your customer data and build your sales and marketing efforts around it. Do that by choosing the right customer tracking software for your business. However, it’s not easy to pick a tool among a myriad of tools available on the market. ” – Userpilot user, Yuval W.

Software Review 85

Software Review Software Scale Systems Review 85

FastSpring

MARCH 27, 2023

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And that was particularly even more true for Cognota.

Payment Solutions 108

Payment Solutions Payment Services SaaS Payments VP of Engineering 108

Kraftblick

SEPTEMBER 19, 2023

It is not the easiest task in the world to choose the correct marketing strategy for your SaaS business. There are plenty of articles dedicated to this matter, but none offers a better solution than hiring a team of knowledgeable marketers. It also works just great in combination with other marketing channels.

Sales Hiring 52

Sales Hiring Advertising SaaS Underperforming Technical Team 52