SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. As a startup, it’s tempting to try and do everything. How do you diagnose and solve churn?

Scale 218

Scale Sales Hiring Scaling Revenue 218

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

Andreessen Horowitz

APRIL 23, 2024

At a16z’s recent Connect/Fintech event, a16z Partner Alex Immerman sat down for a broad conversation with Immad Akhund , co-founder and CEO of banking startup Mercury , and René Lacerte, founder and CEO of financial services company BILL. Rocket Mortgage has 30 years of data around mortgages in different markets.

Payments 103

Payments Forecasting Payment Services Payment Solutions 103

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Tom Tunguz

FEBRUARY 24, 2015

Once a startup has found an initial product market fit, the business must evolve the way it models its growth. Before product market fit, a startup’s financial projections focus on costs. The Fundamental Unit of SaaS growth is the atomic go-to-market team of a startup.

Sales Recruiting 113

Sales Recruiting Revenue Startup Sales Hiring 113

SaaStr

SEPTEMBER 7, 2022

Product-Market Fit . Going from $0 to $1M ARR is the first baby step for any SaaS startup. Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk. Getting the first ten customers is like shooting in the dark. How to get the first ten customers.

Sales Hiring 193

Sales Hiring Scale Revenue Sales 193

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. In order to succeed you need happy customers who do free marketing for you, otherwise customer acquisition will always be an uphill battle. Lemkin and Tomasz Tunguz.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! Try Baremetrics Free.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

Chart Mogul

JANUARY 6, 2022

That’s just as true for SaaS startups as it is for life. Growth is key to building any successful SaaS startup. So, what is a good growth rate for a SaaS subscription business? That’s just as true for SaaS startups as it is for life. Growth is key to building any successful SaaS startup. . every month. annualized.

Startup 52

Startup SaaS Scale Metrics 52

The Angel VC

SEPTEMBER 16, 2013

The last post in my series on DOs and DON'Ts for early-stage startups was about lead generation. As a rule of thumb, you should aspire a payback time of 6-9 months, meaning that you spend 6-9 months' worth of subscription revenue to acquire a customer. As long as you get 50 signups a month you can still talk to every trial customer.

Scale 153

Scale Sales Hiring Startup Sales 153

Chart Mogul

OCTOBER 3, 2019

The design of your product? . Marketing? . After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Or it can be segmented by marketing channel, geography/market, cohort, or any other way that makes sense to your business.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

SaaStr

APRIL 14, 2023

Many startups crash and burn when they hit the Series A crunch — that do-or-die time where many seem to lose their footing even if they’ve been successful up to that point. When building a product, organizations are solving a specific need. Many customers in SE Asia are budget-based versus subscription-based. Absolutely.

Development Team Review 211

Development Team Review Technical Review Underperforming Technical Team SMB 211

SaaStr

JANUARY 7, 2021

Whether it was our interview with Podium’s Eric Rea on how he scaled with a team outside the Bay Area before it was really considered an option, or TripAction’s Megan Eisenberg on how to prioritize trade-offs in marketing without sacrificing pipeline, we’ve covered the gambit of relevant topics throughout the year. .

Scale 236

Scale Sales Hiring Scaling B2B 236

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. But one thing I know through pattern recognition, there’s a lot of similarities across startups and companies as they go through the different stages.

Travel 175

Travel Marketing Scale Outsourcing Services 175

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Loving our podcast content?

SMB 179

SMB Scale Startup Marketplace as a Service 179

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Productized services are standardized services sold like products, with clearly defined parameters and pricing.

Scale 141

Scale Payment Features Consulting Pricing 141

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? Their product has become complex and that requires [inaudible 00:07:10], and suddenly you are able to identify an underserved segment [inaudible 00:07:13] category. Does one have to move to enterprise?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

ProfitWell

SEPTEMBER 30, 2019

Today, our pricing analysts look at more Peloton problems —and what that could mean for startup IPOs. Your top subscription news. Klaviyo is a growth marketing platform created for online businesses— featuring powerful marketing automation and a revenue-driving email platform. His process for advising startups.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

Tom Tunguz

NOVEMBER 11, 2014

The modern SaaS startup asks marketing to fill the top of the funnel, sales to qualify and close leads, and customer success to retain customers. But the churn problem may be the symptom of improper pre-qualification up-stream in the sales and marketing workflows.

Customer Success 113

Customer Success Startup Sales Hiring SaaS 113

Chart Mogul

OCTOBER 3, 2019

The design of your product? After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

ChurnZero

MAY 6, 2022

He also discusses how the market’s perception of net revenue retention has shifted over the last decade and what companies can do to increase this red-hot metric. It’s easier to build products that buyers have budgets for. “If If your product or service can have an impact on ROI, that’s what you really need to do.

Retention 98

Retention Revenue Entrepreneurship B2C 98

User Pilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Why do SaaS companies face challenges?

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

SaaStr

NOVEMBER 28, 2019

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? Product-market fit has been really important. Teddie : And also we’ve seen the BI market that’s been acquisitions at the last. Felix : We specialize in data governance and data cataloging.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

User Pilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. Poor onboarding. Bad customer service.

Churn 98

Churn Payments SaaS Payments Payment Solutions 98

Chart Mogul

SEPTEMBER 6, 2023

Questions like: Which marketing channel brings in the most MRR? Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. You can empower your whole team to make more informed decisions with subscription data. Which plan?

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Number of Platform Downtimes : Your company will be more effective if the SaaS product has low downtimes.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Tom Tunguz

JANUARY 31, 2017

Growth shows demand for a product. On the other hand, churn is a huge source of friction and raises questions of product market fit. To maintain the subscription revenue from the existing customer base requires ever greater mountains of cash. Assuming 18 month payback, that’s $15M in sales and marketing spend.

Churn 100

Churn Scale Venture Capital Acquisition 100

SaaStr

JULY 9, 2019

Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. What does this mean for startups and tech companies? There is no startup ecosystem to speak of. For example, banking.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

Frontegg

DECEMBER 2, 2021

Product-led Growth (a.k.a For some it’s a go-to-market strategy, for others, it’s a way to raise money. We see a lot of startups from our portfolio of customers or generally from the ecosystem. Go-to-Market Strategy – New Complexity Level Unlocked. You build it and start the product-market-fit quest.

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

User Pilot

NOVEMBER 27, 2023

The churn rate refers to the percentage of customers discontinuing their subscriptions during a given time period. During the month, 30 customers left and ended their subscriptions. Revenue churn generally occurs for two reasons: existing customers pause their subscriptions or downgrade their plans. Customer Churn Rate Formula.

Churn 102

Churn Retention Benchmarks Customer Lifetime Value 102

Tom Tunguz

MAY 10, 2017

When building a SaaS product for salespeople, a startup’s price will inevitably be compared to Salesforce CRM’s cost of about $150 per seat. How expensive is this new product compared to Salesforce? This is why relative pricing questions are so effective when establishing product-market fit.

Pricing 113

Pricing Software Review Systems Review Mobile 113

Chargify

APRIL 23, 2019

How long is a startup a startup? We found ourselves asking this question in a marketing meeting not too long ago. It came up because people regularly refer to Chargify as a startup, but our company has been around since 2009. Are we still a startup? The four major SaaS life cycle stages we’ll cover: Pre-startup.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Chart Mogul

MAY 3, 2023

Sid Jain, Senior Analyst at ChartMogul, our panel moderator is loaded with retention-related insights after analyzing data from over 2,100 SaaS startups to publish the SaaS retention report. If you’re an early-stage company your retention is a key sign of your product-market fit. You have less noise.

Retention 52

Retention Trends B2B SaaS 52

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Architecting an effective, long running content marketing strategy has proven difficult for most companies. We finally had some market momentum.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

OpenView Labs

SEPTEMBER 8, 2021

One quarter of these companies started to implement usage-based pricing within the last 12 months, including public companies like New Relic; fast-growing startups like Kong (#68 on the Cloud 100), Cypress , and Trifacta ; and even industry stalwarts like Autodesk (founded in 1982). This is product-led growth in its purest form.

Pricing 64

Pricing Customer Success Scale Compensation 64