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From Product-Market Fit to Product-Market-Price Fit

OpenView Labs

90% of startups fail, according to an in-depth analysis of 3,200 companies as part of the Startup Genome Report. It’s no wonder that the startup community obsesses over finding product-market fit. Product-market-price fit. more likely to say they botched their go-to-market strategy.

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Clouded Judgement 1.12.24 - Hard Truths

Clouded Judgement

Setting the stage for our convo was the increase in startups either shutting down or being acquired / acquihired recently. Many companies raised rounds in 2021 who thought they had product market fit. Or who thought their market was 10x bigger than it actually was. The environment got tougher for EVERYONE.

Cloud 284
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Ten Pearls Of Enterprise Software Startup Wisdom From My Friend Mark Tice

Kellblog

I was talking with my old friend, Mark Tice , the other day and he referred to a startup mistake as, “on his top ten list.” ” Mark’s been a startup CEO twice, selling two companies in strategic acquisitions, and he’s run worldwide sales and channels a few times. Ignoring churn greater than 15%.

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SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

Mucker Capital

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS pricing is an ongoing process, and one that most startup founders struggle to perfect. Achieving product-market-price fit is paramount.

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Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane

SaaStr

PST, G shares low CAC, scalable tactics for earlier growth-stage startups. Whereas G used to build out a complex martech stack that was just focused on personalized emails with several different tools (with different subscriptions and costs), now he has his teams use only 1 or 2 AI-backed tools to help their personalized outbound at scale.

Scale 207
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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. You have to think about where your product maturity is before making the hire. In a startup, you might have a strong hypothesis, but it might not work out. At the same time?

Scale 265
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What is product-market fit? Tapping into your best customers

ProfitWell

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?