User Pilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

AI Search 103

AI Search Social Media Cross-platform App Design (Application) Systems Review 103

SaaStr

DECEMBER 20, 2022

If you build a product that people love and you define problems that you’re solving for them, you can extract a ton of additional value than just having a sales-led motion,” says Borsetti. . It’s a huge change management process when you don’t have a lot of users in the product already. . Of course, this is easier said than done.

Revenue 130

Revenue Marketing Sales Mobile 130

SaaStr

JUNE 22, 2021

At his first board meeting, he kept talking over the VP of Marketing. It was just such a missed opportunity. So I thought it might be helpful to brush off the topic of alignment between Sales and Marketing by updating a classic post on the topic. The original version here on Lattice Engines’ Sales and Marketing Hub.

Sales Recruiting 313

Sales Recruiting Scale Sales Hiring Revenue 313

Neil Patel

OCTOBER 3, 2020

You need to use a proven strategy that’s going to work for your specific business. If you’re going to get into it, you’d better ensure results through well-thought-out SEO strategies customized for your specific website. And there’s nothing wrong with that… You just have to find which are the most profitable ones for you.

Consulting 144

Consulting Scale Sales Hiring Sales Funnel 144

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. What is a sales funnel? That number varies depending on who you ask, but we’ll just say 7 for now.)

Sales Funnel 119

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 119

Neil Patel

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

AI 139

AI Payment Solutions SaaS Payments Payment Methods 139

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!” The risk or return ratio.

Underperforming Technical Team 93

Underperforming Technical Team Marketing Sales Finance 93

User Pilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Shows how to leverage PLG strategies to boost the value of your SaaS business. EBITDA is used by larger companies with more complex management structures. It helps with risk management and financial goal-setting.

SaaS 105

SaaS Customer Lifetime Value Acquisition Metrics 105

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers.

Retention 98

Retention Strategy Marketing SaaS 98

Stax

FEBRUARY 28, 2024

In a saturated market, how do they distinguish themselves? They must engineer a well-rounded solution that makes handling subscriptions a breeze (and yes, it is as hard as it sounds). They must engineer a well-rounded solution that makes handling subscriptions a breeze (and yes, it is as hard as it sounds).

Payments 88

Payments SaaS Payments Payment Services Merchant Services 88

Neil Patel

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? It takes a ton of work to set up and manage these tools correctly. Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads. I wish it was that simple.

Marketing 124

Marketing Technical Review Social Media Systems Review 124

Subscription Flow

APRIL 23, 2024

Invest in the right billing and subscription-management software to automate your workflows after carefully assessing three of the best options in the market. Understanding Paddle in 2024 Catering to more than 3000 SaaS clients in over 200 markets, Paddle is a market-leading billing and revenue management software.

Payment Solutions 78

Payment Solutions Payments Payment Services SaaS Payments 78

User Pilot

NOVEMBER 30, 2023

Rushing to perform CRO audits without proper planning or a good strategy can skew your data and make you jump to the wrong conclusions. Based on this goal, you can start analyzing your free trial strategy to see weak points that need to be improved. Generate conversion funnel reports with Userpilot.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

JUNE 6, 2023

Product data analytics and product management are inseparable. While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Various kinds of analyses that can benefit your processes.

Data 88

Data User Experience Churn Retention 88

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

Strategy 141

Strategy Development Social Media Sales Funnel 141

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. A marketing book written in marketing copy style. For marketers. I must confess the book irked me before I could open the cover. ABM means account-based marketing. Capital D disliked.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142

User Pilot

NOVEMBER 21, 2023

In his talk, Jason talked about how product managers can upskill to meet the challenges in their daily work and how to make sure that their organizations value their work. How to upskill as a product manager. Measuring the value of product management is difficult too. Measuring the value of product management is difficult too.

Technical Review 104

Technical Review Management Underperforming Technical Team Leadership 104

User Pilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

Management 105

Management Interviewing Marketplace as a Service Product Marketing 105

Intercom, Inc.

APRIL 28, 2022

The idea behind the funnel is quite simple – marketers craft campaigns to capture potential customers’ attention and slowly nurture them until they are ready to be handed off to the sales team, which guides them through the purchasing stage until they become paying customers and, hopefully, loyal advocates. Short on time?

Scale 118

Scale Technical Review Scaling Retention 118

Intercom, Inc.

OCTOBER 26, 2021

Whether you’re bringing on your tenth or hundredth salesperson, you need to discuss the “must-haves” with your leadership team. We’ve defined what must stay the same as we onboard more salespeople. We’ll never subject our customers to sub-standard features or half-baked processes just to drive more revenue.

Scale 160

Scale Sales Hiring Sales Recruiting Sales 160

yoursales

FEBRUARY 26, 2024

This insight empowers sales teams to tailor their approach, from marketing messages to product recommendations, fostering stronger and more meaningful connections with customers. This foresight enables more accurate inventory planning, reduces the risk of stockouts for physical products, and enhances overall supply chain management.

AI 52

AI Scale B2B Engagement 52

Sales Hacker

MARCH 17, 2021

Second-stage startups are companies that have already established proof of concept, product-market fit, pricing strategy, and initial clientele to achieve their beginning growth goals. Simply put, second-stage startups must figure out a way to rebuild their model to be able to scale. What is a second-stage startup?

Scale 93

Scale Revenue Startup Sales Recruiting 93

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Scale 189

Scale Marketing Business B2B 189

Neil Patel

SEPTEMBER 22, 2020

You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. Sometimes CRO just isn’t enough. Their minimum projects start from $10,000.

Sales Hiring 144

Sales Hiring Outsourcing Services Social Media Underperforming Technical Team 144

SaaStr

OCTOBER 30, 2021

I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption. However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. Stay Laser-Focused.

Scale 271

Scale Sales Hiring Sales SMB 271

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. What Are Marketing Objectives?

Social Media 130

Social Media Marketing Acquisition Branding 130

Intercom, Inc.

DECEMBER 21, 2021

Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. If you’re at all interested in using customer research to drive key business decisions, this is a must-read. Here’s to thriving, not just surviving! Anna Murphy , Editor.

Technical Review 196

Technical Review Scale Innovation Company Culture 196

Stax

DECEMBER 20, 2023

For example, if you have a project management app, then you can add payment features that allow people to use your software to take payments from their clients. From there, your users must go through an application and underwriting process that determines their eligibility to accept payments. But it doesn’t work that way.

Merchant Services 88

Merchant Services Payment Services SaaS Payments Payments 88

Neil Patel

JANUARY 11, 2023

When we talk about leaders in the contactless payments space, we must talk about PayPal. As in-store contactless payment options grow in popularity, PayPal also leads the charge with in-store solutions and different touch points across the sales funnel. Meeting The Needs of Enterprise Customers at All Steps of The Funnel.

PayPal 80

PayPal Payment Solutions Payment Methods Merchant Services 80

User Pilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! NPS scores or bug reports).

Data 98

Data Social Media Customer Lifetime Value Acquisition 98

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Effective marketing campaigns are data-driven. Increase Brand Awareness.

Engagement 132

Engagement Social Media Branding B2C 132

User Pilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Acquisition: More Than Just Sales The focus moves to converting prospects into customers.

Social Media 98

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 98

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Payment Methods 144

Payment Methods Social Media Marketing Business 144

Unbounce

NOVEMBER 18, 2021

“We just don’t have the time or the resources to do X, Y, and Z!”. Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. Claire Seymour, Marketing Director, Raise Craze. .

Marketing 143

Marketing Social Media AI Search Artificial Intelligence 143

Neil Patel

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. Or, those who you must go out of your way to bring your business to their attention. What is outbound marketing? In other words, outbound marketing still works.

Marketing 139

Marketing Social Media Advertising Sales Funnel 139

Sales Hacker

MAY 19, 2022

Enablement must go beyond onboarding. Teach managers to provide coaching year-round. Deal coaching will always be an important way to move deals through the funnel and improve outcomes. Sure, managers still deliver opportunity coaching. “Sellers are made, not born.” And it makes a big difference.

Sales Hiring 92

Sales Hiring Strategy Content Marketing Onboarding 92

InsightSquared

MARCH 5, 2021

That made it difficult to assess the health of my funnel and have confidence in the forecast that I was accountable to deliver. . I tried both carrot and stick strategies—with each approach failing to change sales rep behavior and motivate them to take accountability for their CRM data hygiene. Neither the quantity nor the quality.

Forecasting 62

Forecasting Underperforming Technical Team Revenue Data 62