SaaStr

FEBRUARY 16, 2021

But assuming you are growing > 6-10% a month (which you should be at this point, if you have product-market fit) … you will get there. Do weekly customer webinars and onboarding yourself. So product-market fit is harder than ever. Every hire is just too expensive. Spend more time with customers.

Sales Hiring 294

Sales Hiring Scale Banking Engineering 294

SaaStr

NOVEMBER 16, 2020

You said before, to me, it’s the believing in kind of participatory leadership over servant leadership. I don’t subscribe to the servant leadership model. Harry Stebbings: I think that participation and leadership is almost like a luxury of later stage companies. Andy MacMillan: Yeah. Let’s do it.

Sales Hiring 187

Sales Hiring Scale Leadership Technical Review 187

Sales Hacker

MARCH 1, 2024

Of course, SaaS products can be a harder sell than Rihanna’s Fenty Beauty, but the same strategy applies: build value for your network before selling to them. Through owned distribution channels, they spent the first year marketing the “problem,” rather than the product, to build an audience that could validate the brand’s story.

VP of Engineering 72

VP of Engineering Scale SaaS AI Search 72

User Pilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product management and leadership speakers. Product marketing speaker. Let’s quickly go over what to expect.

Scale 92

Scale AI Growth Hacking Innovation 92

SaaStr

AUGUST 17, 2022

Centering your work on customer experience helps train the whole organization in the process and hones your product-market fit. But they have always been, and will likely continue to be, the most likely buyers of your product. If you’re already doing over thirty demos in a week, consider a weekly live webinar.

Sales Hiring 189

Sales Hiring Sales SaaS B2C 189

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? *

Sales Hiring 162

Sales Hiring Scale Interviewing Technical Review 162

ChurnZero

JUNE 7, 2019

Through a variety of roles – product, marketing, professional services, sales – it felt like I could never declare a major. Product, marketing, sales – heck, even finance – have a huge role to play in CS. . First is product-driven growth. Upcoming Webinar.

Customer Success 73

Customer Success Scale Consulting B2B 73

SaaStr

MAY 29, 2020

Christine Trodella: When it comes to change management, especially when you’re talking about a tool that’s going to be rolled out to every employee in a business, it is critical to get executive buy-in and leadership buy-in. In terms of metrics, how do you determine success and product market fit itself within an organization?

Scale 215

Scale Sales Recruiting Pricing Leadership 215

Tom Tunguz

OCTOBER 24, 2021

I imagine everyone at this point has used a Zoom Webinar, so we don’t need a full demo, but just so you know, please use the chat to connect with your fellow attendees. Leadership, she’s been on the leadership team for two massive businesses, and so who better to hear from on that topic than Claire.

CTO Coach 125

CTO Coach Sales Hiring Sales Recruiting CTO Hire 125

SaaStr

AUGUST 12, 2020

And, the second system is what I call the product marketing system. What I find is that if you think about the product marketing calendar this way, it makes it a little bit more like the sales finance calendar where sales is about selling to customers, sales don’t work unless a customer buys what you’re selling.

Startup 268

Startup Software Review Scale Systems Review 268

Totango

NOVEMBER 5, 2021

During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Well, if you’re Aruba, you go digital. Also, our team is very data-driven.

Scale 111

Scale Engagement Scaling Strategy 111

SaaStr

JULY 15, 2022

That will scale, and then take those emails after four great pieces of content and do a weekly webinar and do a weekly get-together for them. And each of those webinars will probably produce at least one customer if you do it every single week in scale. That means you’ve got to get back to product market fit.

Scale 227

Scale Outsourcing Services Sales Hiring VP of Engineering 227

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. Felix : So that’s when you start to actually get, get more customers, get them more, reputable, repeatability and kind of proving the market. That’s when we found product market fit. So for free we did webinars, they spoke for free.

Sales Hiring 171

Sales Hiring Scale Sales Recruiting Government 171

SaaStr

NOVEMBER 21, 2020

I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. It just made it a lot easier for us to scale up Salsify as we found success.

SaaS Payments 245

SaaS Payments Scale Payment Services Payment Solutions 245

Totango

NOVEMBER 5, 2021

During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Well, if you’re Aruba, you go digital. Also, our team is very data-driven.

Scale 85

Scale Engagement Scaling Strategy 85

Intercom, Inc.

MARCH 28, 2019

In his book Good to Great , Jim Collins shares a memorable metaphor about leadership by comparing a business to a bus and the leader to a bus driver. You research online, you subscribe to emails, you might watch a webinar, you’ll download a whitepaper. And 90% of the time it’s revenue.”. Source: Korn Ferry.

Scale 117

Scale Sales Recruiting Revenue Scaling 117

SaaStr

JULY 3, 2020

And, the second system is what I call the product marketing system. What I find is that if you think about the product marketing calendar this way, it makes it a little bit more like the sales finance calendar where sales is about selling to customers, sales doesn’t work unless a customer buys what you’re selling.

Software Review 180

Software Review Scale Systems Review Startup 180

User Pilot

JUNE 10, 2019

That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing. Perfect product marketing from Slack. Your PPC ads.

Growth Marketing 126

Growth Marketing Marketing Scale Payment Features 126

ProfitWell

APRIL 24, 2019

If you want to keep up too, Yext hosts a webinar tomorrow, April 25th, featuring Yext Product Marketing Manager and TimeTrade’s SVP of Business Development — so you can explore the search experience and capture more value from your local pages. Boosting Love for Your Local Pages with Yext. What will they be covering?

Subscription 45

Subscription Payment Features Engineering Leadership 45

SaaStr

JUNE 10, 2020

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And really our approach to our customers and the market had to pivot immediately. And so we built.

Travel 169

Travel Marketing Scale Outsourcing Services 169

SmartKarrot

JUNE 15, 2023

Working cross-functionally to achieve goals with customer success, product marketing, sales, and senior leadership. Using data, marketing, resources, and training to increase value and partner adoption. For our partners, we develop webinars, in-app instructions, and other digital tactics that put people first.

Customer Success 19

Customer Success Construction Forecasting Leadership 19

ChurnZero

OCTOBER 4, 2019

My goal with this tool was to present better customer reporting to executive leadership so that we would collectively understand the health of our client base. Marcel Andrei, Customer Success and Product Marketing Manager, Paymo. I’m naturally an empiricist and like to make decisions based on data.

Customer Success 40

Customer Success Sales Hiring Scale Underperforming Technical Team 40

Totango

NOVEMBER 5, 2021

During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Well, if you’re Aruba, you go digital. Also, our team is very data-driven.

Scale 62

Scale Engagement Scaling Strategy 62

ChurnZero

MAY 20, 2021

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M Pre-Build Phase. Build Phase.

Customer Success 90

Customer Success Payments Payment Services Scale 90

SaaStr

AUGUST 19, 2022

And diversifying, if you’re still early, before 10, 20 or 30 million revenue, that could be a sign that things just aren’t working, that you don’t actually have product market fit, which is unfortunate, but you need to be honest about it. You need to be honest, if you have product market fit.

Scale 201

Scale Sales Hiring Scaling VP of Engineering 201

Sales Hacker

SEPTEMBER 22, 2020

If you missed episode 127, check it out here: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack. Prior to his CRO role at iCIMS, Tom held senior leadership positions at several companies, including Hewlett Packard, Symantec, Rackspace and Nuance Communications. We’re on iTunes. And on Stitcher.

Scale 69

Scale Development Team Review Sales Hiring Leadership 69

Intercom, Inc.

JANUARY 25, 2023

If you’re an early-stage company, it’s mostly around product-market fit, and you can start with a trial experience and try to figure out what keeps customers in the product and makes them come back. And we do webinars at least twice a month around product-led growth, durable growth, or digital customer success.

Sales Hiring 118

Sales Hiring Scale B2B Acquisition 118

Upscope

JANUARY 5, 2020

April Dunford's definition: " In order to break through the noise, companies would need to take into account their own strengths and weaknesses, then contrast them with their competitors to create a unique leadership position in the minds of customers. They built an engine to achieve product market fit and find positioning.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Sales Hacker

FEBRUARY 19, 2019

We’re so excited about seeing these pros speak that we took a little time to gather some of the best articles, webinars, podcasts, and guides they’ve shared with the Sales Hacker community in the past. Lauren is an email marketing wiz and always has a trick or two up her sleeve to share with her sales colleagues.

VP of Engineering 11

VP of Engineering Sales Hiring Sales Underperforming Technical Team 11

Intercom, Inc.

MAY 16, 2019

But then when we reviewed the proposal with leadership, we actually got pushback. And the feedback was classic product-market fit feedback : “This is a great product, but how big is the market? Was it part of the plan to differentiate Product Tours with something like video? Standing out in a crowded field.

Payment Solutions 106

Payment Solutions Underperforming Technical Team Onboarding Software Review 106

OpenView Labs

JANUARY 14, 2020

This is a living guide and will be updated as we find new thought leadership about Product Led Growth. Acquisition strategies and product virality. The Product Led Growth Playbook. OpenView’s exclusive Product Led Growth Playbook is your one-stop-shop for everything PLG. Did we miss any of your favorite articles?

Scale 62

Scale Benchmarks User Experience B2B 62

Point Nine Land

APRIL 21, 2021

Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? This is an exercise that should be done with input/feedback of the leadership team. Product Marketing. How do you put together this framework? Try them out!

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

SmartKarrot

FEBRUARY 2, 2021

Customer Marketing. Product Marketing. Product Management. You start from being an Individual contributor by managing a group of customers to higher leadership positions. Customer marketing or account-based marketing are targeted towards a smaller group of customers of whom you have the most understanding.

Customer Success 8

Customer Success Scale Underperforming Technical Team Software Review 8

Sales Hacker

NOVEMBER 4, 2019

Zvi has leadership experience across a wide range of organizations, from his various fledgling startups to large national military organizations. So, early on in the dialogue, in a classical marketing sales dialogue, you are doing this early qualification, maybe you showed the prospect some collateral, or the prospect was in a webinar.

Scale 43

Scale CTO Coach Cloud New CTO 43

SaaStr

SEPTEMBER 13, 2020

They have this unique ability to evangelize your product in the market, learn from your early customers what they like, what they don’t like, bring that feedback loop into product, into marketing, and really start to make that flywheel work. Leadership can really turn around really any area of the company.”

Sales Hiring 152

Sales Hiring Scale Payments Cloud 152

Sales Hacker

NOVEMBER 10, 2020

I know you have product market fit. I’m actually running a webinar tomorrow at Revenue Collective and Katie Ivy is joining me. Totally failed leadership by the sales leader, if that’s the case. It was not a good time. We were just trying to figure it out. I know you can do this. You can do it.”

VP of Engineering 75

VP of Engineering Scale Development Team Review Technical Review 75