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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

Many of you are familiar with this visual, most likely created by an investment firm. What Caused This Crowded Software Market? Naturally, demand is going to lead to a ton of supply. It has become much cheaper to build software — You can build high-quality products cheaply in your dorm room with a laptop.

Scale 230
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What is the Structure of the Typical SaaS Company as it Scales?

Tom Tunguz

This post is part of a series leading up to SaaS Office GTM Edition on June 24 in which we’re reviewing the results of the 2020 Redpoint GTM survey. Today, we’re answering the question: how do teams grow as a startup scales? The median startup with between 1-5M in ARR will have 12 engineers, 6 in sales and 3 in marketing.

Scale 354
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Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well?

SaaStr

Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well? Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads. Paid lead services at $100 a lead? Adwords at $5 a click, and $1000 an effective lead? You need to invest there, too.

Scale 219
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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. On top of considerable dedication, creating a scale-up requires a functional edge—a unique and unreplicable capability compared to the players in the industry.

Scale 224
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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How To Scale Your Go-to-Market Strategy at Every Stage with Cipio Partners Managing Partner Rolan Dennert (Video)

SaaStr

CIPIO Partners is a pan-European growth equity firm and early growth investor, primarily in software and software-enabled models. How CAC targets drive GTM strategies: If Your CAC Target Is Low You’ll likely focus on small-to-medium businesses and use tools like inbound sales and low-touch or no-touch self-service.

Scale 230
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Lessons in Scaling a Low Code Platform with Airtable

SaaStr

How do you scale a company based that can be collaborative for everyone in your org — from finance to marketing? Ultimately, they developed a more hybrid sales approach because there are good parts to each experience. Invest in your own personal growth similar to how you would actively solicit venture investment for capital.

Scale 196