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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! He told me, you can invest time, talent, or treasure.

Scale 260
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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

User Pilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are some key differences in priorities between PMs and PMMs?

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. If you’re a leader, he says, don’t try to scale your job. Here are five quick takeaways: Most sales and support teams talk about their jobs as a funnel.

Scale 188
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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Scaling a support team is challenging enough as it is. You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. For Natasha, the answer is a resounding yes.

Scale 206
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How Does Scaled Data Labeling Work With Marketing?

Neil Patel

The good news is data labeling is scalable when you work with the right data labeling software. Data labeling is the process of analyzing raw data and labeling it to provide context to machine learning software, algorithms, and end-users. The task is usually completed by a combination of software, processes, and people.

Scale 125
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How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

SaaStr

Some things to think about as you craft your offer are: Does it align with your sales motion? You don’t want conflict with the sales team. How do you leverage that offer to develop relationships with partners? You can’t keep giving software away for free, so you have to get creative with other features and services.

Startup 183
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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. This leaves the sale of the business a lot more vulnerable to the market.