OpenView Labs

JANUARY 13, 2022

Welcome to the third edition of the Pricing Transformations series. Pricing Transformations in 2020. Pricing Transformations in 2021. Product-lead growth continues to be one of the best ways to rapidly scale a software company, and best practices are increasingly shared and understood. Take carbon pricing.

Pricing 82

Pricing Payment Services SaaS Payments Payment Solutions 82

Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaStr

AUGUST 29, 2022

10 Lessons Learned Scaling to $1B Valuation with Drift’s Co-founders : Reaching unicorn status is nice validation, but the luster fades when founders can’t navigate the hidden challenges that come with uncharted territory. Scaling Revenue in 2022: What’s the Same and What’s Different? What Could Possibly Go Wrong?

Scale 236

Scale Sales Hiring Marketplace as a Service B2B 236

Intercom, Inc.

JULY 11, 2019

If you’re a leader, he says, don’t try to scale your job. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Customer service as a model for growth.

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

Marketplace as a Service 52

Marketplace as a Service Business Model SaaS Payments Payments 52

How To Buy Saas

MARCH 23, 2024

CRM software helps sales and service teams to satisfy and retain customers easily. There are two popular brands used in the CRM and customer service space – Zendesk vs Freshdesk. It equips the sales, marketing, and customer service teams with the necessary tools. Freshdesk is suited for small businesses that want a basic CRM.

Payment Solutions 52

Payment Solutions Payments SaaS Payments Scale 52

Blulogix

FEBRUARY 19, 2024

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Tailor experiences, from onboarding to customer service, ensuring each subscriber feels uniquely valued.

Retention 52

Retention Engagement Strategy AI Search 52

Neil Patel

NOVEMBER 9, 2020

Plus, the price tag on those more established businesses often run into the billions. That’s an expensive mistake if you make the wrong investment. Instead, larger tech companies like Twitter and Pinterest are making investments in small startups. The Attractive Price Point of Micro Startups. The solution?

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

SaaStock

JANUARY 25, 2019

Since its launch in 2015, it has attracted more than 4,500 retailers who use it as their central marketplace. from Astella Investimentos, Spectra Investments and others. Some of its top uses include financial services, e-commerce, marketing, education, and many more. . Funding to Date : $6.6M Funding to Date : $7.5M

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. eCommerce Marketplaces. Direct Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Now I’m investing in that. I enjoyed that weird dynamic of trying to impress them and get them to invest in my company.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

User Pilot

OCTOBER 26, 2023

Iterate on your pricing strategy to make the product competitive while generating enough revenue to support its growth. These initiatives can take many forms, like introducing new products, expanding into new markets, or increasing investment in innovation to gain a technological edge over the competition or expand the product range.

Acquisition 105

Acquisition Scale Onboarding Marketplace as a Service 105

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Economies of scale. Brand equity.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

FastSpring

DECEMBER 18, 2020

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce.

Payment Methods 147

Payment Methods B2B Outsourcing Services Payment Services 147

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Then also went into venture capital where I invested in API first products.

Payments 120

Payments Scale Scaling Revenue 120

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. Growth Stage – Scaling the Business, and . The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Usage Fee-Based ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

OPEXEngine

OCTOBER 5, 2021

But while software’s success in the marketplace has lifted the valuations of software companies, our analysis suggests that some firms may still be undervalued. In more mature software companies, we see oversized returns for companies that are moving to software-as-a-service subscription models (see Figure 1). Sticky after all.

Software Review 52

Software Review DevOps as a Service Software Underperforming Technical Team 52

OpenView Labs

FEBRUARY 3, 2022

The market need for SaaS products has exploded and investment in SaaS companies has accelerated, requiring more talent to grow and scale. You may want to consider investing in an internal recruiting function earlier than you originally anticipated. . That work scales, but a founder that closes every deal doesn’t. .

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

Tom Tunguz

JANUARY 14, 2016

The greater competition among investors increases valuations relative to revenue pricing valuations further into the future. To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale.

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Our Senior Director of Demand Generation Brian Kotlyar recently spoke with Yvonne about her experience scaling Udemy for Business.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Neil Patel

FEBRUARY 4, 2021

NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. NP Digital Marketing Services. and around the world.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Neil Patel

DECEMBER 2, 2020

No one wants to invest in tools that aren’t entirely useful to their process. If investing in a robust ATS software will save you money by making less bad hires in the long run, save you time by having instant access to large amounts of data, or let you employ less hiring managers, then the investment is well worth it.

Payment Solutions 91

Payment Solutions Software Review Software Scale 91

Neil Patel

APRIL 22, 2021

Advanced ad targeting capabilities means access to high-converting consumers who are more interested in the products or services you offer. Programmatic buying lets your ads reach your ideal target audience at affordable price points. Once you get the insights, you can maximize results by investing in high-performing ads.

Scale 117

Scale Artificial Intelligence AI Search Advertising 117

User Pilot

APRIL 25, 2024

Partnering with market research companies can offer additional benefits, leveraging their expertise in understanding market demands, trends, market size, economic indicators, location, market saturation, and pricing. Conclusion Throughout our look at market research, we’ve seen its importance and impact.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

OpenView Labs

APRIL 13, 2020

In the last decade, a few major things have happened: Emergence of new platforms with incredible scale (from Facebook to TikTok). Pricing tiers, enterprise-level inquiries, feature gating. How much money they make per user is entirely dependent on the pricing model and how users are onboarded and retained. Monetization.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Chargify

SEPTEMBER 3, 2019

The marketplace has fully embraced the beauty of the subscription revenue model and all of the predictability that comes with it. And plenty of software programs have popped up to make it easy for businesses to charge customers for these services each month. Customers find the existing pricing too confusing.

Payment Solutions 73

Payment Solutions Merchant Services SaaS Payments Payments 73

FastSpring

MAY 20, 2019

Having an in-house solution means your company invests resources into building an ecommerce solution for use exclusively within your organization. It’s possible that you can’t afford to use an outside agency, particularly if you’re not going to see an immediate return on your investment for their services.

Outsourcing Services 69

Outsourcing Services Payment Methods Payment Solutions Outsourced Development 69

Neil Patel

MARCH 4, 2023

Invest in more diverse content offerings. Given the global nature of Airbnb’s services, communication is essential amongst hosts and guests. Today, Airbnb partners with local organizations in different markets to enhance user experience and strives to meet every market’s needs as an online marketplace.

Strategy 81

Strategy Sales Hiring Marketplace as a Service Scale 81

SaaSOptics

MAY 19, 2022

Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. The answer lies in your product or service’s value proposition. Review your pricing strategy. The end result? Use SaaS metrics to reiterate, test, and improve.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Andreessen Horowitz

MARCH 11, 2024

Yet that growth has come with a price in the form of rising game development budgets. Furthermore, a shift to mobile and live service games means that content development is never truly done – a successful game launch quickly turns into a content treadmill to release monthly updates and DLC / expansion packs to retain players.

Outsourcing Services 88

Outsourcing Services Investment Outsourced Development Marketplace as a Service 88

OpenView Labs

APRIL 7, 2021

That’s because most of their growth is powered by the product itself through a highly efficient self-service motion. They then monetize with usage-based pricing and directly share in the success of their customers. In fact, Atlassian out-spends its peers on product & engineering (47% of revenue compared to 25% for New Relic).

Metrics 52

Metrics Scale SaaS Marketplace as a Service 52

Navint

JANUARY 29, 2019

John Pletz: 00:36 If you’re an existing business and you’ve got real customers, real profits, you really want to get that pricing model right. Is there anybody who’s done a great job of that who ported their business and figured out pricing? Nobody gets pricing right. Tien Tzuo: 00:49 Here’s what we say.

Subscription 53

Subscription Payment Features Marketplace as a Service Scale 53

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

JUNE 3, 2020

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. Then we went on to build another company called SteelBrick, another SaaS configure price quoting solution. com, where we’re building, deleting software marketplace, we’re also seeing software booming.

Software Review 178

Software Review Scale Technical Review SaaS 178

FastSpring

APRIL 13, 2023

But especially if your product or platform has a high purchase price, you’re going to have fewer initial customers, which means you have to be really careful which customers get a say in the future of your company. It starts with self service. I felt like there was an easier way to communicate goods and services online, digitally.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer success teams are basically about building at scale this self-serve engine. I didn’t want to pay for this service.” This wasn’t the case.

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

SmartKarrot

DECEMBER 18, 2020

As more and more companies are realizing the need to become customer-centric, their investment in customer service – both financial and conceptual – is rising rapidly. The need to become efficient in all the customer service processes are becoming more relevant than ever. So, let’s look at those trends here. #1

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10